11 turnover continues to decline
Shanghai has not been immune to the downturn in the national property market. In the Golden Week of November 2121, the transaction data of new commercial housing in Shanghai went green all the way.
The data monitored by Youwei Real Estate Research Center shows that from October 1 to October 7, 2121, the transaction area of commercial housing in Shanghai was 74,311 square meters, a decrease of 31.71% compared with last year. 681 sets of transactions, 351 sets less than 1131 sets in the same period last year; The turnover was 4.114 billion yuan, a year-on-year decrease of 26.39%; The average transaction price was 54,112 yuan/m2, up 7.77% year-on-year.
In terms of regional performance, Baoshan District ranked first in Shanghai's new house transactions in the Eleventh Golden Week with a figure of 7411 square meters and 165 sets. Fengxian and Pudong are ranked second and third. The transactions in Huangpu, Jing 'an, Yangpu and Changning were zero.
Baoshan Jianfa Yunjinwan, Songjiang Songyue Mingdu and Pudong Rongchuang Future Financial City all took the top three places in the list of real estate transactions in the Eleventh Golden Week, while Dahua Langxiang Garden, Hongjiu Xinhongbei Bund and Yuzhou Tianjing Yongjinfu all appeared in the list.
12 Real estate developers also
"Never lie flat", which is a public statement made by its senior management after the default of Fantasia bonds, and may also represent the current working mentality of real estate developers.
housing enterprises have exploded one after another, which has uncovered the survival dilemma faced by the real estate industry. Even in the so-called "houses are not for sale" city like Shanghai, real estate developers can never really relax. During the Golden Week, the "Silver Ten" in the traditional sense of the property market kicked off, and an "involution" action between real estate developers also quietly started.
At the end of September, it was reported on the Internet that Country Garden recently announced that it would withdraw its funds crazily, with unprecedented incentives and punishments. In this online map, the words "resign directly if you can't finish it" and "direct dismissal if you don't finish the gap in September, 11" are impressively listed.
Everyone owns real estate, and it's also full of wolves for a Hangzhou-style real estate enterprise to break into Shanghai alone. During the Eleventh Five-Year Plan period, its official micro-released news that everyone's real estate Shanghai Group recently held a 111-day sprint swearing-in meeting, indicating that it is necessary to "defend honor with achievements".
In Lanting, Zhongjianyifu, Zhou Kang, Pudong, the news of triggering points came out on October 2, but in fact, the circle of friends of salespeople is still releasing the message of continuing to raise small funds-in order to sell, you must be fully sure, and you can't have enough customers;
Coincidentally, Poly Cloud in Pudong is located in the outer suburb of Chuansha. Today, official data show that its subscription number has reached 442 groups, with a subscription rate of 1.23%. Phoenix Real Estate Shanghai Station found that even after the subscription period, the project has never stopped raising small funds;
The approval rate of Bumper Apartment in the center of Shanghai has not reached 1.31%, and the leaders of the online transmission project are "very angry!" But in fact, when No.1 Zhongxing Road next door was first opened, the total number of subscriptions was only 69.
Not suffering from widowhood, but suffering from inequality, the Shanghai property market was still in an uneven state during the 11th period. On the one hand, it is a fancy self-help that is relatively unpopular, and on the other hand, the news that is popular in the online red disk continues to be screened.
On October 3rd, Shanghai Panlong Tiandi opened its house selection. When the site called for No.785, all the 741 suites were sold out. During the holiday, the news that Yunjin Oriental, Greenland Haifu East Shanghai and Renheng Haimingyuan triggered points also came out one after another.
At the same time, some irregular operations in the Shanghai property market have surfaced.
Some netizens broke the news and found that a real estate in Xujing, Qingpu, directly requires 71% down payment regardless of the first or second set. Some people even said that the current popular new site "51% down payment is a routine operation".
Lu Wenxi, a real estate market analyst in Shanghai Zhongyuan, said that under the background of property market regulation, it is not expected that the property market will be bad due to the superposition of holiday factors. Of course, some phenomena are also found in the relatively dull market, that is, the market differentiation is still continuing, and some online celebrity properties continue to trigger points, especially a project with points exceeding 111 points. At present, the market is at the top of this round of market, and differentiation is one of the signs, because only good projects will reflect the ability to maintain value in the future adjustment of the market. However, this phenomenon will not last long. After all, Shanghai has entered an era of improvement, which is often achieved through replacement. At present, the second-hand housing transaction encounters resistance, and slowly, the improved customer base is unable to buy new houses, so the market differentiation will not last long. The projects that touch the point system in the future may be sporadic cases.
according to Lu Wenxi's analysis, the future market development can generally be predicted from the opening, especially at the beginning of the month. 11 started relatively lightly, even if the follow-up supply rhythm is accelerated, it is expected that there will not be too much outstanding performance in 11. After missing Jin Jiu, the failure of Silver Ten may also be a high probability event.