First, make clear the audience of your own catering positioning, determine the overall trend of WeChat official account, whether it is trendy or elegant, and determine the style and language form of the picture according to the overall situation of WeChat official account.
Second, to clarify the role of official WeChat account, we must constantly promote our own brands and reflect our own catering culture and ideas between the lines, because no matter which industry is ultimately competing for cultural brands.
Third, it is said that it is catering, and food is definitely indispensable. You should make important suggestions on special foods and special ingredients in your shop. For example, the taste, taste and source of ingredients of food can be introduced one by one to arouse people's taste buds. You can refer to China on the Tip of the Tongue.
Fourth, in addition to simply introducing the food itself, we should also pay attention to the story behind the dishes from the perspective of food.
Fifth, we should encourage people to pay more attention to nutrition, not just taste, start with balanced nutrition and convenient diet, and advocate some healthy eating methods.
Sixth, pay attention to the collocation of pictures and texts and the quality of pictures, and make reasonable typesetting. Shoot some videos and so on.
Seven, pay attention to drainage, reasonably and conveniently guide customers to eat in the store, or be able to order food online conveniently.