In order to ensure that the event goes smoothly, it is often necessary to prepare a specific, detailed, and highly targeted activity plan in advance. The activity plan refers to a planning document developed for a certain event. How should an activity plan be formulated? The following is the Double Ninth Festival restaurant themed event planning plan I compiled for you. You are welcome to share it. Double Ninth Festival restaurant themed event planning plan 1
1. Event time: October x - October x
2. Event location: x Yuncheng Hotel
3. The theme of the activity: The Double Ninth Festival in the golden autumn, flowers are like brocade, health and fitness are appreciated by parents
The Double Ninth Festival in our country is the nationally designated "Elderly People's Day". It not only refers to the festival, but also means old age. Therefore, the theme of the event should reflect the focus on the elderly, which is the appeal of the publicity - health and wellness. At the same time, it should be combined with the traditional customs of the Double Ninth Festival, so the theme of the event should particularly reflect the "elderly people". ", "Golden Autumn", "Chrysanthemum" and "Health and Wellness" establish XX Hotel as an enterprise with a high sense of social responsibility that not only allows customers to enjoy noble food but also pays attention to their health and wellness.
IV. Purpose of the activity:
1. Promote the fine traditional virtues of respecting the elderly of the Chinese nation;
2. Organize employees to visit the elderly in nursing homes, We advocate the whole society to pay attention to empty nesters and the elderly. Establish the image of xx Hotel as a responsible large enterprise;
3. Through the organization of hotel activities, more people can experience the healthy food of xx Hotel in person.
5. Activity content:
1. Health and wellness lecture: The Double Ninth Festival is my country’s Senior Citizen’s Day. Paying attention to the elderly and health has become a social theme. Organize health and wellness lectures, combine the hotel's health and wellness cuisine, invite health experts to give lectures on site, promote the fine traditional virtues of respecting the elderly, and promote the hotel's food and wellness concepts to establish a corporate health image;
A Tong Bao event will be held after the lecture For a healthy luncheon event, the menu focuses on recipes suitable for the elderly, women, and children. You can freely go on stage to express your blessings to your loved ones, and you can also request songs on the spot. The event will be shot as a whole, and a CD will be produced to give to guests; at the same time, a simple stage and sound system will be set up. Equipped with a host to sing "Double Ninth Festival" (original singer Hang Tianqi/Liu Huan), representing the hotel to send blessings to guests on the Double Ninth Festival; the song "The Most Beautiful Sunset is Red" will be performed on-site; at the same time, guests can freely go on stage to express their blessings to their loved ones. ;Shoot the event as a whole and make DVDs to give to guests.
2. Organize employees to visit the elderly in nursing homes, help clean the nursing homes, chat with the elderly, perform programs for the elderly, and invite news media such as Yuncheng TV to broadcast them.
3. Arrange a chrysanthemum exhibition at the entrance of the hotel. Contact three large seedling bases and invite experts to design and arrange the entrance of the hotel into a large display of chrysanthemums for people to visit and appreciate, enhancing the atmosphere of the festival. Event atmosphere. Through the chrysanthemums and scenery in the park, as well as the distribution and explanation of functional areas, guests can deepen their understanding of XX Hotel;
4. Discounts
On that day, recreational items are half-price;
Double Ninth Festival launches a collection of dishes suitable for the tastes of the elderly. As autumn is a good time to maintain health, the hotel has launched health-preserving products and various Double Ninth Festival packages.
On the Double Ninth Festival, elderly people over 60 years old who dine will be given a healthy and nourishing soup as a gift.
Guests whose birthday is on the same day will receive a complimentary longevity noodles with their valid ID.
Special rooms for the Double Ninth Festival are launched. With an old age certificate, you can stay at x_yuan/standard room/night (subject to full occupancy), and all rooms will come with a free fruit plate.
Golden couples who hold valid supporting documents such as marriage certificates will receive a honeymoon suite for one night, limited to 10 couples;
6. Sales strategy:
The sales department contacts provincial and municipal veteran bureaus, civil affairs bureaus, and enterprises and institutions to recommend Double Ninth Festival activities and organize bulk customers; at the same time, it receives scheduled individual customers.
One-night-one-day package: xx yuan, including one night in a deluxe double room, two breakfasts and two lunch buffets, including a health and wellness lecture on the Double Ninth Festival and a Tongbao chrysanthemum exhibition.
Guests can request the hotel to change room types based on actual needs, but must pay the price difference.
For group tickets with a minimum order of 5 or more, you will enjoy a 10% discount; if you order more than 10 tickets, you will get a 15% discount. Double Ninth Festival restaurant theme activity planning plan 2
1. Double Ninth Festival activity theme
Chrysanthemum is the most important thing, the love is strong during the Double Ninth Festival, respect the elderly, send warmth and health!
2. Double Ninth Festival activity time
October 16, x
3. Double Ninth Festival restaurant atmosphere
1. In order to cooperate with the Double Ninth Festival In the festive atmosphere, a large chrysanthemum flower bed was placed outside the main entrance, and a banner with the theme "Chrysanthemums are the most important, the love is strong during the Double Ninth Festival - Chrysanthemum Appreciation Party at x Restaurant" was hung between the two pillars outside the door.
2. At the main entrance, nine layers of large "Double Ninth Cake" are piled up with small decorative "lamps", which means "climbing higher step by step".
3. Post Double Ninth Festival-themed hanging flags in the restaurant.
4. Place different varieties of precious chrysanthemums in prominent locations on each floor for people to enjoy.
4. Background of the Double Ninth Festival
The Double Ninth Festival is also the "Festival of the Elderly" in China. In recent years, a "reunion trend" has gradually emerged during the Double Ninth Festival. Going home to have intimate conversations with parents, and going out for walks and shopping with parents who have worked hard all their lives, has gradually become the most special gift for children to give to their parents during the Double Ninth Festival. Therefore, this plan is mainly planned from the perspective of children's filial piety and family happiness.
5. Contents of Double Ninth Festival activities
Activity 1: "Warm Love and Golden Autumn" special meal ordering for the elderly
During the event, the restaurant has prepared set meals suitable for the elderly. Discounts are available for ordering set meals.
Activity 2:
During the Double Ninth Festival, dishes suitable for the tastes of the elderly are launched. It is a good time to maintain health in autumn, and the old store has launched health-preserving products and various Double Ninth Festival set meals.
Activity 3:
1. On the Double Ninth Festival, give a healthy and nourishing soup to those over 60 years old who dine.
2. Guests whose birthday is on the same day will receive a free longevity noodles with birthday cake or valid ID.
Activity 4:
Hold the "Hundred Old Man Banquet". Seniors over 60 years old (with valid ID) can enjoy the "Nine-Nine Double Ninth Festival Preferential Package" of 99 yuan per person (limited to 100 people), while the quota is full. During the dinner, there were folk music, face-changing, lion dance and other performances to add to the fun.
Activity 5:
"Double Ninth Festival" special discounts
Health-care wine, health-care products, health-care food
Other elderly products Etc.
6. Double Ninth Festival Media Plan
1. Hard Broadcasting: Evening News will have half color on Wednesday at October 10, Express News will have half color on Thursday
2. Soft Broadcasting : Special planning activities invite the media to participate and release soft articles on the Double Ninth Festival restaurant themed event planning plan 3
1. Purpose of the event
The Double Ninth Festival has always been a good time for restaurants and hotels to do promotions. It is the best opportunity to stimulate consumers and drive consumption. This activity is not only to obtain better profits, but also to strengthen the external image of the restaurant and deepen the impression of the restaurant in the minds of consumers.
2. Activity theme: "Care for the elderly, we will give you gifts"
3. Activity target: Carry out different Double Ninth Festival promotion activities for different groups of people, high school and low, and provide effective care Different groups of people.
IV. Activity time: October x - October x
V. Activity format: Discount; gift; lottery
VI. Activity details Content
1. During the promotion period, anyone who dines in our restaurant with a price of over 100 yuan can enjoy a 10% discount. Special Mid-Autumn Festival dishes are also provided with the table.
2. During the promotion period, anyone who specifies a series of packages in our store will get the corresponding Mid-Autumn Festival gift box.
3. During the event, anyone who dines in our restaurant can participate in the Mid-Autumn Festival Lantern Fans Prize-winning Guessing Activity. You can also get a snapshot for free.
7. Event advertising
1. Place outdoor advertisements in places with concentrated traffic, such as train stations and bus stops.
2. Newspapers and local TV stations should also carry out publicity.
3. Distribute flyers and prepare two planning plans for holiday hotel promotions.
8. Other related strategies
Personnel transfer, hotel layout, etc. must be arranged in advance and emergency measures must be initiated. At the same time, relevant records and summaries must be made to prepare for promotion evaluation. Preparation
Promotional activity plan two - Anniversary celebration - Food Festival
Event time: September 6, x year - September 10, x year
Purpose: Not only allows consumers to eat hundreds of dishes at a low cost, but also allows consumers to know the characteristics of the restaurant. Promote consumption of the restaurant (increase popularity) and obtain more residual value (profit).
Requirement: It should be refreshing to consumers. It’s euphemistically called “enjoyment”.
Activity format:
1. Buffet, ordering, new dishes, special dishes, etc.
2. Discount consumption:
3 . Complimentary coupons: All consumers who spend more than 100 yuan can receive coupons.
4. Free meals: Any consumer who spends more than 200 yuan can get a free special dish.