On June 1th, Tencent's new casual game, flight shooting's mobile game The Big Bang, was officially launched without deleting files.

To be honest, flight shooting is a classic category in the mobile game market, and it still occupies a hot spot in casual play. Even Tencent launched "National Aircraft Wars" and "Thunder Fighter" early, with more than 3 million registered users, occupying most of the market share of this category all the year round.

since there is not a product layout in emerging fields, why does Tencent choose to launch a new tour today? In GameLook's view, The Big Bang is more like Tencent's new attempt to "break the game" based on casual gameplay.

Generally speaking, the refreshing and decompression experience of flight shooting's games can effectively meet the needs of young people's emotional release in a fragmented time, so it is more favored by players. Based on the advantages of traditional gameplay, The Big Bang chose to innovate and integrate social and Roguelike elements, which not only enhanced the interactivity of gameplay, but also made the player experience more refreshing. Not only that, the game has further narrowed the distance with young users by cooperating with Tianyi Luo and creating with players, and will be carried out in the end.

It is this "not quite the same" new tour to flight shooting that opens a new door for Tencent's leisure game.

In-game game breaking: fun Roguelike with light social interaction, and refreshing decompression will be carried out to the end

For a casual mobile game played in flight shooting, its own "short, flat and fast" game experience often means that it is easier to achieve the purpose of decompression. However, with the rapid development of leisure categories, there are more and more creative themes to choose from. The thin process and lack of in-depth system of traditional aircraft shooting categories have actually been difficult to adapt to the diversified demands of players.

in order to solve this problem, after a lapse of five years, Tencent found the team that had developed the first domestic interstellar air combat mobile game "Thunder Fighter" to cooperate again-on the basis of comprehensively upgrading the core gameplay of "Thunder Fighter", it launched a new work "The Big Bang".

The Big Bang Theory emphasizes more fun and richer social experience, and tries to change the status quo of flight shooting's games as an addition to meet the needs of a new generation of mobile game users.

The most striking feature of the game is the upgrade of image quality, which evolved from 2D to 3D. 3D has brought richer texture and sensory enjoyment, as well as stronger visual impact, but 3D has always been a risky move for flight shooting games: gorgeous pictures are more likely to distract players' attention, but after the initial novelty, it will affect the most critical factor of the vertical version of flight shooting's game experience-operation.

If you sit idly by, the 3D flight shooting game will be easy to go high and low, and the players will come and go quickly, leaving you worried; If we lower the difficulty to mow the grass, it will be less challenging, and the player stratification will focus on the small white users. Users who can lead the second creation and help users form a shooting god are easy to lose, and it is difficult to talk about long-term operation, which is contrary to the original intention of "The Big Bang" to rewrite the status quo of flight shooting categories.

The handling of "The Big Bang" has to be said to be very clever. The development team adopted a contrasting color design in the scene and enemy tones, and at the same time increased the color saturation, making the overall style more cartoon-oriented, ensuring the recognition while ensuring the exquisite 3D game picture, and further catering to the acceptance of the public users.

In terms of gameplay, the refreshing feeling of traditional flight shooting games comes from unpredictable enemy stimulation to a great extent. However, after playing many times, players have lost a large part of their refreshing feeling while enhancing their sense of accomplishment through the "backboard".

for this reason, the Roguelike element is specially incorporated into the game, which changes the source of the player's sense of achievement from the "backboard" to the improvement of skills, and at the same time ensures the replayability. Even the old players with hundreds of games can be as exciting and fresh as the first day of the game.

At the same time, the game also created all kinds of "strange" BOSS. The inspiration prototype includes both monsters and delicious food, and even various life and entertainment articles to further enhance the interest. For example, "devil's face" may invite you to relive the development of electronic products; Dracula will play hide-and-seek with you in the coffin; "Pen and ink of form" will also write down "high mountains and flowing water" for you one by one on the scroll.

The innovative attempt of The Big Bang actually goes beyond this. Backed by the mountain of Tencent, The Big Bang will naturally not waste Tencent's natural social relationship chain advantages.

In addition to inviting friends to team up for adventure and PvP battle, The Big Bang further incorporates light social elements into the shooting game, such as adding synchronous competitions, calling for assistance, tripping and other games. It can not only cooperate but also spoof, which caters to the personalized personality characteristics of contemporary young people, enriches the fun of the game, and rarely opens up a social ecology for flight shooting's games.

It has a great value and can be played. After the game went online, it quickly attracted the attention of many core players and young users.

Out-of-the-game disruption: creating obstacles to reach more young users

Under the influence of quality knowledge, the game industry with nearly 7 million users and over 28 billion output value is seriously involved, which means that good marketing is as important as good content. In order to attract more players' attention, it is not only the gameplay, but also the "Big Bang" has frequent actions at the marketing level, paying attention to what players like.

For example, on June 6th, after the release of the online date of the whole platform on June 1th, The Big Bang officially announced the cooperation with Tianyi Luo: this virtual idol, which is deeply loved by young people, became the first flight officer in the world to blow up unhappy bits in the Q version of The Big Bang.

The influence of choosing Tianyi Luo contemporary storytellers is not limited to the event itself. The target users of "The Big Bang" are not only flight shooting players, but more circles of public users.

On June 1th, the game released the MV "The Big Bang X Tianyi Luo" adapted from Zhang Wei's "BiuBiuBiu" song. With the help of brainwashing tunes and Tianyi Luo's energetic singing, this paper tries to convey the values of "bursting pressure and unhappiness" to the outside world.

Sure enough, the joint activity with Tianyi Luo soon caused quite a stir among players and fans. Both the game image of Tianyi Luo Q Meng and the brainwashed song MV have been well received and affirmed by most fans.

"Coming, the fighter Tianyi rushes to wow", "Tianyi hits my heart" and "This biubiubiu has been circulating in my mind" ... Just from the discussion on platforms such as bilibili and Weibo, this activity really accurately touches the living conditions of most young users, and promotes the product by evoking emotions.

in addition to the virtual idol cooperation, it is worth mentioning that in-game fighter, barrage image, level monster /BOSS, level background and other elements allow users to participate in customization. Even the season theme can be created with players based on feedback.

previously, the game has started a number of player * * * creation plans including name signing, color filling, BOSS and fighter design. For example, the popular Silver Wolf Fighter was created by the players in the first phase of the Fighter Creation Campaign. After that, there are more and more special fighters, including nifty little cooks and cute space girls, and * * * has enriched the * * * bit universe.

flight shooting's gameplay has changed, and the classic leisure category has achieved new changes

Interestingly, in recent years, compared with heavy games, casual games with light experience have become more and more popular among the public. Especially last year, the popularity of leisure categories at home and abroad, led by placing and eliminating, also forced people to re-attach importance to the field of flight shooting.

But in fact, from the first generation of game machines, the second generation of handheld computers, and now, flight shooting games have quietly evolved to the third generation. In the past, the game experience of pure resource-oriented socialization and numerical stacking has long made users feel aesthetic fatigue. Under the impact of more and more emerging categories and gameplay, current players are also looking forward to transferring the relatively monotonous and repetitive traditional gameplay to richer and more interesting scene interactions.

It is said that the classic category often means that it is more difficult to be broken. Standing on the shoulders of giants is not easy to go up a storey still higher, let alone the giants themselves. However, Tencent, who is experienced in flight shooting circuit, still chooses to return to the leisure market and challenge this popular category again.

Since 214, when People's Aircraft Wars and Thunder Fighters were launched, Tencent has successively achieved good results in the mobile game market, and occupied a large market share of flight shooting categories for a long time. Especially "Thunder Fighter", not only went online, but also stabilized the best-selling list of App Store for one month. After many years of operation, it is still very popular. It is also based on the good performance of the previous work that Tencent chose to launch "The Big Bang" hand in hand with the original team again, and continued to dig deep into the field of flight shooting. On the first day of its launch, it won the second place in the casual game rankings.

In GameLook's view, The Big Bang not only represents Tencent's successful breakthrough in the familiar category, but also brings more imagination to the communication between the game industry and players in the future. Starting from the real needs of players, it remains to be seen whether this new tour that "explodes all unhappiness" can set off a craze in the future.