MM Bean Chocolate is operated by Mars Retail Group, the largest food supplier in the world. It has only opened five flagship stores in three countries around the world, which are located in new york, Las Vegas, Orlando, London and Shanghai. The flagship store in Shanghai opened on 20 14. At 9 o'clock in the morning, the business hours of MM Bean Shop have not yet arrived, but many fans from all over the country have lined up at the door.
The flagship store covers an area of 1900 square meters, and sells clothes, souvenirs, gifts, collectibles and other commodities on the first floor. Near the entrance, there are mostly small commodities and decorations. The price is between 20 and 50 yuan.
When you enter the door on the first floor, a special staff member will ask you if you need a shopping basket. Look! Or a huge net basket! According to the survey, providing shopping basket service can increase the number of goods purchased per transaction by at least 2.3 pieces. This generous shopping basket of MM bean flagship store can be improved by at least 5 pieces per transaction!
Located in the deepest part of the first floor, there is a clothing area. First of all, it is divided according to the color system. In addition to clothing, the flagship store also made a joint design in the clothing area, showing backpacks, coin purses, mark bags, cushions, hats and other products for customers to choose from. It makes customers feel very convenient, and at the same time, it can improve joint sales. In addition, the clothing area. The price in this area is between 50 and 300 yuan.
The average daily passenger flow of MM Bean Chocolate Shanghai flagship store can reach 1.5 million person-times, and the effective conversion rate is as high as 1.5%, which is the brand with the highest bag-carrying rate on Nanjing East Road.
The whole flagship store is full of rich China elements, displaying the giant panda, the Great Wall, the Terracotta Warriors and other special products. It is not so much a traditional candy store as a theme park with colorful candy chocolates and various toys. When you see it, your mood will become beautiful.
Merger and acquisition. M's is an American chocolate bean brand. In 2004, the company was merged and reorganized. M was rated as the most popular advertising logo in America.
Merger and acquisition. M's slogan "Only in the mouth, not in the hand" was also named the first famous American slogan in 2004 by Advertising Weekly. 194 1 year, m &；; M's Milk chocolate was officially born. It was built by forest Mars Company and Hershey Company. Now it belongs to Mars Company.
Why do you want to merge; M chocolate won't melt in your hand? After the verification of the merger, the merger; The secret of m's entrance is his icing.
Edible films are widely used in food preservation and protection. The casing of sausage and waxing on the surface of fruit are well-known edible films. Thanks to science and technology, chocolate, nuts, fried food, cereals, etc. You can also "dress" to become fresher and more nutritious.
There is a product that produces more than 300 million pieces every day. It is very small in shape and has six colors. It is covered with an edible coating with complex ingredients (coating based on carbohydrates and glue). With this icing, it won't stick to your hands, but it will soon melt in your mouth. I think you have guessed what it is. This is the famous M&M chocolate candy.
In the past, in view of the poor sales of chocolate candy in summer, the edible film technology was introduced into 194 1. M&: M chocolate candy is the best example of edible film application, and the sugar coating on chocolate is the edible film.
With the help of this film, the problems encountered in designing delicious and elegant chocolate products can be solved, and the integrity of chocolate candy balls can be maintained during storage.