Baba", how to adjust it?
Take food copywriting as an example, good copywriting has three realms:
The first realm: having feelings after listening to it , I guess it’s probably more delicious.
The second realm: I want to read it again after reading it. I feel that the writing is interesting, and I want to try the deliciousness mentioned in the copy?
The third level: I am so hungry that I am drooling on the keyboard. I have placed an order, added it to my shopping cart, and put it on Dianping.com
Food copywriting looks easy, but when I write it. Is there any routine to follow?
Of course there is. Today, the editor of Media Box will share with you some tips for writing food soft articles!
Tip 1: Keep digging into food and its relationship with others! Different characteristics, try your best to choose words and sentences in details
The same way to describe delicious, let’s look at two ways of writing:
Writing one:
This A plate of pan-fried dumplings with a crispy and browned exterior and a moderately salty filling with a bit of spiciness. Although it looks ordinary, it tastes very special, delicious and unforgettable.
Top 2:
This is... this is the aroma of the burnt stock. If this is true, there is no need to dip it in sauce. After the stock penetrates into the skin, the moderate browning really makes the taste more fragrant;
But it should be more than that, and it cannot be said that the powder can make the skin taste so refreshing. It should be the use of potato.
Every time you eat one, you will have a new texture and a new taste. The filling is so soft that it seems to be melting away, and your mouth is filled with fresh juice every time you chew it.
The slightly numb and spicy flavor gently stimulates the tongue. At first glance, these fried noodles are delicious. There may not seem to be anything special about the dumplings, but in fact a lot of effort has been put into them to make them taste endless aftertaste.
I didn’t expect fried dumplings to be so delicious. This is the first time I’ve tasted it...