With the rapid development of the Internet era, scientific and technological means are becoming more and more advanced and more beneficial to the people. Modern young people have gradually relied on online platforms for shopping and consumption. If the catering in physical stores can't keep up with the trend of the times, it will only be gradually eliminated by the times, so online traffic has become a new battlefield for catering businesses. So what aspects should catering start with if it wants to do online marketing? The first step should be to do market research around the business. Analyzing similar stores is the basic step of market research. How many shops with the same catering direction are there within a few kilometers around? Have they turned to the online traffic customer base? How's the marketing going? At what level is the price set? How much is the online traffic realized? Only by clearly understanding the surrounding market, the operating conditions and methods of the same type of merchants, and their pricing and service standards can we better manage our own store brands. The second step is to determine the brand positioning of the store. The process of determining the brand of a store is the process of refining the highlights of the store and the process of finding the highlights of customers. Catering businesses need to determine the business hours, food quality, service level, decoration style and preferential activities of their stores. Only by making yourself different first can we attract more interested customer groups and stimulate customers' consumption demand. The third step is to do a good job in online marketing of the store. Merchants want to attract customers to the store online, first of all, let online users see you, but if you invest in some big-screen advertisements, not only the publicity cost is high, but also the possibility of being noticed is not high. Merchants who want to do more extensive traffic publicity at low cost can use the matrix treasure system launched by Shanxi Yidaxin for online marketing. Matrix Bao helps businesses to professionally batch number. Only 100 is needed to publish original promotional videos on different accounts every day, and only 1.6 is needed to edit and publish a video. Matrix Bao can help businesses achieve tens of millions of exposures and realize short video platformization. The released video can be basically divided into several parts: stores, environment, meals and features. 1, the store video material focuses on uploading the store environment map. Displaying the store environment from multiple angles and directions can help customers understand the store in advance and attract customers' attention more effectively. 2. The dining environment is also an important material in the promotional video. The quality of the environment will determine the consumer's consumption behavior. In the process of shooting promotional videos, we should pay attention to the switching of restaurant environment to attract customers' attention. 3. Catering businesses will have their own recommended specialties. Pay attention to high definition and close-up shooting when showing and shooting recommended dishes. It would be better if there are exquisite dishes and environmental artistic conception. 4. Features If a restaurant is unique from ordinary restaurants, whether it is food or decoration style, as long as it is unique, it will be easy to distinguish it from ordinary restaurants, leave a deep impression on customers and satisfy people's curiosity about new things, which will attract customers more easily, so it is necessary to show the characteristic style of the merchants when shooting. In fact, the online operation of a restaurant is more than just video marketing promotion. In today's increasingly diversified life needs, official accounts of Xiaohongshu, Weibo and WeChat are all platforms that can be operated online. However, what businesses need to pay attention to is not to distract too much energy in the early stage. They want to do this and that, and they may not be able to do it well in the end. Therefore, enterprises should concentrate on building one platform in the early stage and then continue to build other platforms. If only one platform is selected, the short video platform is undoubtedly the best one, because the short video platform basically has more than 600 million daily users, which is equivalent to half of China netizens browsing short videos every day. If you need to know, please consult, Didi ~