Among all the barbecues, why is Zibo Barbecue so popular all of a sudden?

There are several reasons for this: First, the documentary "A String of Life 3" has increased the popularity of Zibo barbecue.

In 2021, "A String of Life 3", which is popular on station B, gave a comprehensive introduction to Zibo barbecue, especially the noodles and spring onions that go with the barbecue. The film even gave a "deep taste bud" explanation of it.

, making millions of viewers unable to help but be fascinated by Zibo Barbecue through the screen.

Second, the in-depth cultivation of food influencers from all walks of life.

This passionate "planting" made many netizens remember Zibo Barbecue. At the end of the music festival that night, it was hard to find a barbecue stall around Zibo Xiaofu River Wetland Park; in 2022, Douyin food blogger "Special Wulala"

"Come to Zibo to visit the store, taste and introduce local barbecue. The short video he posted has more than 900,000 likes, further opening up the popularity of Zibo barbecue.

Third, the in-depth fermentation of short video platforms such as Douyin.

After the epidemic prevention and control policies were optimized and adjusted, college students from Jinan, Tai'an and other surrounding cities took the high-speed rail to Zibo to have skewers. The passenger traffic at the Zibo high-speed rail station was unprecedentedly high, and it was difficult to find a barbecue restaurant. This action quickly became popular on social platforms.

"Successor", thus creating the first big catering IP after the beginning of spring.

Now, not only the barbecue restaurants in Zibo are full of customers, but also the barbecue restaurants with the word "Zibo" in the surrounding cities have received dividends, and the customer flow has increased several times than usual.

What are the characteristics of Zibo barbecue?

The sudden popularity has made barbecue restaurants in surrounding cities restless: "It's all roast mutton, why do customers go to Zibo to eat it instead of staying close by? Where are we different?" Photo source: Photo by Red Kitchen Network So, what is Zibo barbecue in the end?

What are the characteristics?

Why do out-of-town college students go to the local area to have sex at all costs?

First, Zibo’s unique way of eating barbecue will amaze the taste buds of carbohydrate and meat lovers.

For customers in most cities, eating barbecue means grilling meat on skewers. However, with the increase in the prices of beef and mutton and other ingredients, the meat on skewers has obviously become smaller and more expensive in the past two years. The average person eating a barbecue is more than 100 yuan.

It’s still not enough; as for Zibo BBQ, it comes with flour pancakes and green onions. Customers can eat the skewers alone, or they can put the meat skewers into small pancakes and roll them with chives. The texture is soft, full of wheat flavor, and the caramel aroma is delicious. The green onions are also delicious.

It has the effect of stimulating taste buds. This way of eating is solid, delicious and enjoyable. The most important thing is that a plate of biscuits gives customers the "feeling" of eating barbecue. It makes the consumption amount more controllable and allows customers to eat more.

There is no burden, even college students with limited wallets can boldly sit down and masturbate.

Therefore, in the current situation where the average per capita consumption of a barbecue meal is more than 100 yuan, Zibo barbecue is particularly close to the people, and a person can eat well with only 60 to 70 yuan per person.

Second, Zibo’s unique barbecue cooking model gives customers room for DIY.

In most cities, the barbecue is cooked by the chef and served directly to the table. However, Zibo barbecue only needs to be grilled in the back kitchen until it is seven or eight years old before it can be served. This is because the store also puts a small bar on the customer's table.

The stove is equipped with charcoal blocks, and the meat skewers can continue to be roasted after being served. It is up to the customer to decide whether they want it to be tender or charred.

This approach, on the one hand, reduces the cooking pressure for the chef and speeds up the serving time; on the other hand, it gives customers the space to DIY, giving every foodie an unforgettable sense of participation and accomplishment.

Third, Zibo barbecue dipping sauces are richer and the taste is more layered.

In addition to the seasoning of the meat skewers themselves, Zibo BBQ also provides customers with additional dipping sauces such as garlic chili sauce, crushed peanuts, and chili noodles. Customers can sprinkle condiments into the pancakes according to their taste, and then add meat skewers and other rolls.

The configuration of a variety of toppings gives customers more room to play, further increases the added value of dining, and makes the barbecue more fragrant.

Li Changshun, Chinese cooking master, Zibo City cooking master, and deputy director of the Logistics Department of Shandong University of Technology, said when talking about Zibo barbecue: "Barbecue always contains the wildness and romance of the fishing and hunting era. Young people grilled and ate around the stove, exuding

The attractive aroma and joyful atmosphere are extremely pleasant, and Zibo BBQ emphasizes turning and grilling skewers by yourself, spreading ingredients, rolling skewers, rolling food, and drinking freely. This fun, leisurely, and romantic atmosphere also attracts today's college students to form groups.

The intrinsic motivation to go to Zibo and never leave. "The inspiration behind the popularity. How to do barbecue this year?"

Li Lin, founder of Zibo Li Xiaochu Studio, said: "The popularity of Zibo barbecue has injected a shot in the arm into the mediocre barbecue industry in the past two years, and also brought the power of integration and innovation to barbecue practitioners everywhere." Li Changshun

The master explained in detail the inspiration that Zibo Barbecue brings to caterers, especially barbecue shop owners and chefs: First, the barbecue industry must continue to improve its products and cultivate new products.

The popularity of Zibo barbecue is not entirely due to luck. In recent years, Zibo barbecue practitioners have been innovating and improving their products.

On the one hand, the grilled products are more diversified. In addition to the common meat skewers, seafood, and vegetables, Zibo Barbecue also innovates grilled Chiba tofu, pork belly, crispy bones, mushrooms, carrots, cabbage, corn and other varieties. It can be said that everything is grilled.

The rich variety of baked goods not only brings freshness to customers, but also maintains a stable per capita consumption level.

On the other hand, in the past two years, Zibo BBQ has "evolved" from smoke to smokeless. The fuel used has been replaced with machine-made charcoal instead of ordinary charcoal, creating a fresher barbecue environment for customers and in line with the city's environmental development concept.