About the planning scheme of Valentine's Day in the hotel 6
February 14th Valentine's Day is coming, creating a romantic and warm program for consumers. How should the hotel make the planning scheme of Valentine's Day? Next, I will bring you the Valentine's Day planning scheme of the hotel. I hope you will like it.
About the planning scheme of Valentine's Day in the hotel (Selected Part 1)
1. Form and theme of the activity:
The activity is carried out in the form of separate meals in the hotel food court, highlighting the romantic and warm Valentine's Day atmosphere
2. Specific arrangement of the activity:
1. Venue layout: The hotel food court will be arranged before July 4 (green plants will be arranged between tables and corridors)
VII. Advertising: The public relations marketing department will make 1 posters on July 1st and before July 2nd, and put them up in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, Xinwen Road, Renmin Road, Jinsha Road, Liuyanghe Road, hotel gate, lobby and pedestrian street
3. Other matters of Valentine's Day activities:
a. Dining from 17: . 2 roses were ordered by the public relations marketing department before the afternoon of July 6th
4. Marketing method:
On-the-spot marketing method is adopted, and visitors can go directly to the bar to buy tickets for dinner, and each couple will be given a bouquet of roses.
Third, the menu:
(68 yuan/every seven people) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters, one vegetable salad, one red wine/coffee/black tea
Note: guests can also order other dishes (including Chinese food) and choose by themselves. About the Valentine's Day planning of the hotel (Selected Part 2)
1. Activity time:
August 6th
2. Activity name:
"Love Tanabata, Meet the Stars"
3. Activity content
3.1) "The more beautiful the night is, the more lonely Tanabata is" a large-scale intimate dating party for talents and women
. The square plays soothing and romantic background music, guests in the hotel enter the venue free of charge with their room cards, and other customers enter the venue with admission tickets. There are beverage sales points, snack sales points and Qixi commodity sales points on the spot. All the guests who come here will have the opportunity to draw a Qixi surprise prize, worth 5, yuan of jewelry. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Rooms:
On the day of the event, the special room for Chinese Valentine's Day was specially launched. The superior big bed room in Building 1 was 428 yuan/room. The buffet breakfast for two people the next day, a fine rose, a fine red wine, a beautiful lollipop and two tickets for the performance were presented.
3.3) Dining:
Galaxy Restaurant has launched a Valentine's Day package of 277 yuan (including double package, one bottle of red wine and one bottle of roses)
A Valentine's Day package of 577 yuan (including double package, one bottle of high-grade red wine, a bunch of roses and a box of chocolates)
A Valentine's Day package of 777 yuan (including premium double package and imported high-grade red wine) Two tickets for Dahe Xiudian) About the Valentine's Day planning scheme of the hotel (Selected Part 3)
1. Theme of the event
Love in the Age of Passion Blooming
2. Time of the event
March 13th-March 14th
3. Content of the event:
(1) Love song duet confession
March 13th. And broadcast it immediately through the mall broadcast. At the same time, exquisite gifts were prepared for each couple.
(2) Romantic Lover's Rose Fragrance (2.14)
During the normal business hours on March 13th, customers can get a free rose flower at the promotion service desk on the 6th floor (limited to 3). Cash shopping in 2 yuan that day, plus a box of exquisite chocolates.
note: the consumption amount is not cumulative, and only one chocolate can be given for a single cash register receipt (cash shopping is full in 2 yuan), and the excess will not be given repeatedly.
4. Media promotion
1. Media selection: Evening News
2. Layout specification: 1/3 edition of Evening News
3. Launch date: March 14th
4. Expenditure: 13,92. yuan
5. 2. yuan
2, lintel 2: 7.× 2,14. yuan
3, print advertisement: 13,92. yuan
4, gifts (roses, chocolates) are in the charge of the asset management department
5, audio fee: 4. yuan
. About the planning scheme of Valentine's Day in hotels (Selected Part 4)
1. Activity background
Valentine's Day is coming on February 14th, and creating a romantic and warm holiday for consumers is the hard work of every hotel. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
second, the theme of the event
__ Hotel Valentine's Day (a godsend, a happy day)
third, the time of the event
fourth, the location of the event
Main location: Champs Island Western Restaurant (the sixth floor of the hotel)
Secondary location: guest room
V. Activity methods
1.
2. Set up a "Valentine's Message Card" for lovers to write their love vows on
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses and chocolates. Champagne
VI. Atmosphere creation
1. A truss is set on the periphery for advertising
2. The electronic screen and LED screen in the lobby are scrolled to display the activities
3. A small display stand is placed on the first floor and the sixth floor respectively
4. A candlestick is placed on each dining table in the sixth floor restaurant. A rose
5. Decorate the whole restaurant with white tablecloths, white chairs, wintersweet and sand
6. Put a bunch of flowers (lilies and calla lilies) at the bar
7. Set up an arch at the entrance of the western restaurant
8. Decorate the scene with colored lights and sand with pink balloons
9. Set up a dining table to put a big cake on the dining table
VII. Advertising methods
1. Leaflets: 1, copies (rooms, business outlets)
2. SMS publishing: 1,3 yuan (2, pieces)
3. Internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet printing. (advertising words)
B, spring letters bloom, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift in Tianyuan Hotel, then gently bring your her or him, and start meeting on this romantic day. (SMS)
VIII. Activity arrangement
1. Marketing Department: launch activity advertisement before February 1th
2. Other departments should make detailed rules for Valentine's Day activities in combination with marketing plans before February 1th
3. Restaurant rooms should do a good job in creating Valentine's Day atmosphere before February 13th
4. Engineering Department: use up all the activities in combination with the plan. The arrangement of electricity utilization and the making of special props About the Valentine's Day planning scheme of the hotel (Selected Part 5)
Chinese Valentine's Day is the most romantic festival among the traditional festivals in China, and it is also the day that girls paid most attention to in the past. On this night, women put on needles to pray for Fu Lushou's activities, and on the seventh day, the ceremony was pious and grand, with flowers, fruits and needlework displayed, and all kinds of furniture and appliances were exquisite and small, which made people love them. On May 2th, 2__, Chinese Valentine's Day was included in the first batch of national intangible cultural heritage list by the State Council. Now it is also considered as "Valentine's Day in China".
Purpose of the activity:
Enhance brand image, promote service and brand influence
Activity time:
August 2th, 2 _ _-August 25th, 2 _ _
Activity theme:
Silent years, eternal love, poetry and flowers over the Chinese Valentine's Day
Theme elements: < p
Venue:
Wuyi Road Store, Baigou Red Apple Hotel Chain
Theme communication performance:
(Activity 1) Theme: Show love in a proper way and reduce the price reasonably
(Activity 2) Theme: Valentine's Day lovers, true love is infinite
(Activity 3) Theme: Let love be announced to the whole world
(Activity 4) Theme.
objective 2: through this activity, the company's image and social reputation will be further enhanced.
2. The object of appeal of the activity:
The activity is aimed at young people and business owners with certain strength
3. The elements of appeal:
Warm, romantic and preferential treatment
4. The form of the activity
is based on the theme of warm, romantic and preferential treatment, in line with the theme of classical Valentine's Day in China on Tanabata, so as to close the relationship between the hotel and new and old customers and establish the reputation of the company.
Specific activity plan
(Activity 1) Show your love and reduce the price reasonably
During the activity, all couples who stay in the full-price room of Red Apple with leaflets can enjoy a 3% discount, enjoy two copies of "Romantic Love Breakfast" and participate in the activity of "staying in the amorous room with zero room fee".
All couples who stay in the leisure room of Red Apple Hotel with a single page can enjoy a discount of 52.1 yuan /5 hours, and participate in the activity of "staying in the style room with zero room fee".
(Activity 2) Valentine's Day lovers, true love is infinite
During the activity, all couples who stay in the full-price room and leisure room with a single page will be given a rose, and they will also enjoy preferential flower ordering at the price of X yuan/piece.
(Activity 3) Let love be announced all over the world
During the period from August 2th to August 25th, 2__, all couples staying in Red Apple can get a love oath card at the front desk, write down their touching love words and stick them on the heart-shaped board at the entrance of Red Apple Hotel Chain, so that everyone can witness their love for their lover and make their love last forever!
(Activity 4) Love is priceless, and there is a prize for me. Beautiful love legend
During the activity, a lucky draw for "staying in a room with zero room fee" will be held every day. The specific measures are as follows: the hotel prepares a deck of playing cards, leaving only hearts A and diamonds A in four aces, and then the playing cards will be disrupted. Guests can participate in the lucky draw after completing the check-in, and the winners can stay in the room with free the next day.
Division of publicity stage:
Pre-event publicity in the first stage
Publicity time: before August 2, 2__
Publicity form
1. Banners, mass text messages from mobile phone customers, leaflets, heart-shaped balloons, Baidu Post Bar, Baigou Forum and various QQ groups gathered in Baigou
2. Create a classical, romantic and warm check-in environment
Publicity content
Communicate the information about the upcoming event (communication elements): the theme and content of the event, the time and place of the event
Post-event publicity in the second stage
Publicity time: after August 25th, 2__ _
Publicity form: soft-text publicity, Telephone call back (information transmission elements) is the immediate effect of the activity. Customers' satisfaction with the activity consolidates the effect of the activity and summarizes the activity.
Budget about the planning scheme of the hotel Valentine's Day (selected article 6)
1. Activity background
Valentine's Day on Qixi is coming. It is the hard work of every hotel to create a romantic and warm program for consumers. For many years, it has also been to send roses and chocolates to decorate the venue.
according to the operating characteristics of our Yunhai Jianguo Hotel and the consumption habits of regular customers, this year, we have formulated the following Valentine's Day promotion plan.
2. Theme of the activity
Romantic Tanabata, Meeting the Sea (rose, candlelight, story)
This activity is mainly to highlight the romantic atmosphere of Tanabata and connect Tanabata with the Jianguo Hotel in Yunhai, so the theme of the activity is "Romantic Tanabata, Meeting the Sea". In order to set off the romance of Tanabata, roses, a symbol of love, and candlelight, will be added for romantic edification.
3. Activity time and object
3.1. Activity time
Main activity time: July 7th of the 2th lunar month
Room activity time: there are discounts for one week before and after Tanabata
3.2. Activity object
The activity object is mainly aimed at young and middle-aged couples and couples aged 2-4.
4. The lobby is the most direct information of the hotel's Tanabata activities. Therefore, during the activities, the dress of the reception hall must conform to the romantic atmosphere of Tanabata.
romantic "touch-to-touch" blind date party (banquet hall). The banquet hall of the "Dui Dui Bui" blind date party is an additional hotel blind date activity for this promotion, and its profit mainly comes from the admission ticket of the hall, snacks of individual guests, drinks and other commodity consumption, so its dress must have a blind date and Qixi atmosphere;
Romantic Valentine's Day Lovers' Candlelight Party (Ballroom). This party is mainly held in the form of a dance, and its profit is basically the same as that in the world. It is a good place for office workers to relax and enjoy the warm moment of Tanabata with their partners. Therefore, in addition to the atmosphere of the dance, its environmental atmosphere should also create a comfortable feeling for Valentine's Day.
4.2. Secondary location