Because now is the era of traffic. As long as there is traffic and popularity, programs will automatically come to you.

In fact, in the early days of "Tian Tian Xiang", many Internet celebrities were invited, so that Tian Tian Xiang was jokingly called "Internet celebrity test machine" by netizens. In fact, this has a lot to do with the nature of the program. Tian Tian Xiang Xiang collects some new news that everyone is interested in from all over the country. Most of the guests are grassroots celebrities or Internet celebrities, which are of course what we call Internet celebrities now. "Sakura Goddess" Huang Cancan, "The Most Beautiful Girl in School Uniform" Song Yiren, "National People's Congress Goddess" Kang Yikun, Zhang Xinyuan, "The Most Beautiful Twin Sisters" and "Nansheng Girl" have all been on Tiantianxiang. Of course, this is also the one where everyone goes from fantasy to disillusionment process.

Nansheng

Huang Cancan

Zhang Xinyuan

Mu Yalan and others

Twin sisters

Lin Gengxin’s internet celebrity girlfriend Wang Liuwen

NPC goddess Kang Yikun

The most beautiful girl in school uniform, Song Yiren.

However, in recent times, everyone has discovered that the star-studded "Happy Camp" has also begun to invite Internet celebrities, which only shows that the era of Internet celebrities has really arrived. In the last episode of the program, Happy Camp invited Feng Timo, the popular Douyu sister, to share the stage with Dilraba and sing for everyone. In an instant, it was on the Weibo hot search list. What’s surprising is that Feng Timo didn’t break his skills at all! It still looks so beautiful on the screen!

Similarly, Zhang Dayi also appeared on Happy Camp as an e-commerce expert. The difference between him in person and on the Internet is not very big, which makes people wonder. Rejoiced.

Office Ono, a famous food blogger on the Internet, also has a super high click-through rate on YouTube! People don’t rely on their looks, but their strength!

Therefore, now is the era of traffic. These people are very popular on the Internet, so TV programs also hope to invite them Increase the ratings of the program.

In today’s traffic era, what is needed is exposure. Gained a lot of traffic and attention in a certain area, and then became an Internet celebrity.

After an Internet celebrity has traffic and a lot of attention, there will naturally be many program invitations. Because making programs also requires traffic. This forms a mutually beneficial relationship. Time will make the heat drop, so the heat needs to be maintained continuously. Including updating content, participating in programs, live broadcasts, etc.

and other means.

Being on the show is nothing more than a good choice. After the traffic in one area is saturated, it is necessary to increase exposure in different areas. In this way, you can

get a certain amount of traffic in different fields. Why not.

The program team also tasted the benefits from Internet celebrities. Naturally, a large number of invitations will be sent out in the influencer world. How many internet celebrities would refuse?

Many of today’s internet celebrities have strayed away from their original intentions. There are also many unqualified people. Although it does not represent the quality of the work, the human character

is questionable. Therefore, he faded out of the so-called Internet celebrity circle.

Pay attention to Internet celebrities and treat them rationally. Pay attention to high-quality influencers.

Internet celebrity means being famous online for a while and then it expires. If you don’t gain popularity through variety shows, you can only be an Internet celebrity. It goes away as quickly as it comes!

"Internet celebrity" is a product of a new era, and there seems to be a classification in the Internet profession. As we all know, an Internet celebrity is an Internet celebrity. Since he can be "famous", it means that Internet celebrities have received The attention is very high!

In people’s habits, variety shows should only involve celebrity artists, because they are more formal. Variety shows are generally disseminated through television media and then synchronized to online media, so everyone who participates will be famous. A relatively high-profile artist is what everyone calls a star. Of course, since he is a star, he must have had some well-known works and has a certain degree of idol popularity, which is what is now called traffic!

People like to watch variety shows. Most of them not only watch the program itself, but also watch their idols! In this way, the candidates for the variety show will not be difficult to understand! With the advancement of science and technology and the improvement of the Internet, far more people use mobile phones to watch programs than TV sets. Another fatal point is that people who spend a lot of time watching variety shows are more likely to be people who are not in the upper class of society! That is the grassroots level!

If a variety show wants to get better ratings, it is obvious that Internet celebrities are the best candidates to catch the attention of this wave of people. It is not so much that Internet celebrities have begun to participate in variety shows, but rather, Variety shows have invited Internet celebrities!

Internet celebrities come from the bottom, that is, the grassroots, and are idols among the grassroots! People believe more in people who are similar to themselves, and they are very down-to-earth! Let’s just talk about fan traffic. Nowadays, celebrities are using the traffic of Internet celebrities. There is no need to provide proof. Anyone who is familiar with the Internet will know it! Of course, once an internet celebrity reaches a certain level of popularity and traffic, it’s not easy to define who gets whose traffic! Business conflicts!

The Internet has opened up human nature, and rescued and satisfied human nature. Watching variety shows, watching celebrity programs and watching Internet celebrity programs all have the same needs! # Why are internet celebrities now starting to participate in variety shows? #

It’s all for traffic! With traffic, there is an entire industrial chain

There is no standard era

Because Internet celebrities have traffic. If there is traffic, people will pay attention, and there will be topics. It helps to increase the ratings of variety shows. If there are ratings, businesses will naturally spend money to sponsor them. Internet celebrities can also make money by appearing on variety shows, increasing their exposure and fans. A win-win approach.

Because Internet celebrities are just Internet celebrities, there are still differences compared with celebrities:

1. Internet celebrities are no longer satisfied with only existing on the Internet. In addition to appearing in short videos, Internet celebrities Video is a live broadcast on mobile phones, which is very limited. Being able to be on the show means that the Internet celebrity has a certain degree of popularity. This is an achievement and a means to improve one's fame.

2. If a high-profile project successfully enters the entertainment industry, it is possible Of course, it definitely requires a certain amount of strength, and all kinds of income will definitely be higher than that of Internet celebrities. If you take a step back, you can still become an Internet celebrity even if you don't enter the entertainment industry.

3. You can also get in touch with various celebrities and real people on the show. If you have a good relationship with them, you may even become friends. You have another way to make friends. Why not?

But now the threshold for Internet celebrities is getting lower and lower. As long as I have traffic and fans, people can become Internet celebrities because they have their own characteristics. Only fans who like to watch are willing to consume. You may be lucky enough to become famous overnight. But you won’t become famous all the time because those who really remain are the powerful ones. Luck without characteristics and strength can easily be gradually forgotten by many new and powerful internet celebrities

!

Because they are Internet celebrities

Internet celebrities are Internet celebrities. In today's era of Internet prosperity, the traffic and attention of Internet celebrities are very high, and major Of course, variety shows are willing to invite these people with their own traffic to increase the ratings of their shows.