Previous article: In life, the things we come into contact with the most are commodities, and each commodity has its own classification.

Over the years, we have developed an effective and widely used system based on how goods are classified.

What are the categories of products on the market?

There is actually a strategy here.

After sorting out the original text and adding comments, everyone mainly pays attention to the following points: 1. This article is actually a bit biased towards Y, but in fact I do not agree that Y is necessarily better than X; 2. I suggest that everyone understand that there are two classification methods, X and Y, respectively

What are the characteristics and how to apply them; 3. Know X and Y, and you can use this professional term to describe this type in the future, especially when talking about demand expression, to increase the "influence"; It is enough to understand the above.

Finally, I would like to add why Y is not necessarily better than X. It depends on the product and scenario to think about it separately.

For example, product libraries, encyclopedias, etc. need to use

Although Y is understood to be relatively popular and personalized, it often represents differentiation and subjective judgment, and can only focus on a certain group of people or filter it into a certain issue.

X is more comprehensive and systematic and objective, while Y is more humane and subjective.

The two should be analyzed based on the product and user usage scenarios. I think a product should be based on the actual needs of users. It is best to put X and Y in the product at the same time, so as to complement each other and catch the cat.

After understanding the X and Y categories, we will continue to think about what kind of classification can improve user conversion.

Text 1. Books 2. Movies 3. Music This classification method is of course simple and clear. When you need a product, you can search according to the picture and you will definitely find the product you need. To keep up with the fashion, I call it the X-type classification method.

(Traditional classification, based on objective attributes of goods) So can you think of a better classification method?

The following is a new way of thinking. I believe you must have seen this classification method.

1. Books 2. Movies 3. Music This classification method is different from the traditional X-type classification method. I call it label classification method.

In order to compare the effect, this article calls it the Y-type classification method.

(Based on user needs, scenarios, purpose and wishes, etc.) Do you see the difference between the two?

If you are a user, which product classification method is more attractive to you?

The difference between X-type classification and Y-type classification Through the above cases, I believe you already have a certain understanding of the difference between X-type and Y-type classification.

In order to explain the problem, it is necessary to define the X-type classification method and the Y-type classification method.

X-type classification method: A method of classifying products based on their own attributes with the product itself as the center.

It faces the mass market and represents a common mass taste and mainstream culture. It is characterized by stability. Once it is determined to remain unchanged forever, almost every commodity can be classified under these categories.

Y-type classification method: A method that focuses on user needs and classifies based on user labels (mentality or preferences).

It faces a segmented (niche) market (vertical products + content), represents a personalized taste and encompasses subcultures. It is characterized by instability and continues to evolve with changes in the market and user needs.

(References from hot spots and changes in scenes need to be replaced) The classification we see most in life is the X-type classification. You may have adapted to the X-type classification and think it’s pretty good. That’s because you haven’t seen anything better.

taxonomy.

The Y-type taxonomy is exactly this method.

In fact, this classification method has already begun to play its role in many brands.

X-shaped and Y-shaped classification methods in stores Let’s take two very common products, clothing and home furnishings.

The picture below is the classification of JD.com’s clothing and home furnishings.

Jingdong’s classification obviously belongs to the X-type classification.

Then let’s take a look at Taobao’s classification of these two products in the figure below.

Obviously, this new classification method of Taobao belongs to the Y-type classification method.

Or the question above, if you are a user, which product classification method is more attractive to you?

You should already have the answer in your mind, right?

(This article is actually a bit biased towards Y, but in fact I don’t agree that Y is necessarily better than X. If most of the user groups are not “fashionable”, the classification of

The product page is not suitable for this classification. In addition, some multi-attribute products can be classified as Y1 or Y2 tags, which will also cause confusion. My personal preference is for niche vertical and differentiated products, especially from users.

You can use Y in the "shopping guide and marketing" scenario, and the definition of Y is not random. We will continue to share these definitions later.