What is personal IP?

Personal IP

It is a specific cognition or impression formed after a person's value is internalized, labeled and publicized. It is an intangible asset, which can be easily connected with people around it, build trust, bring value and increase value. Personal IP is equivalent to your personal settings.

How to create personal design?

1) Select the vertical subdivision field.

Cooking food for a while and making beauty for a while are not conducive to making users quickly form an impression, so choose a track to do vertical content, and then do deep and thorough.

2) Select controversial personnel or set up defective personnel.

There are many people who cook food, but the styles of cooking food videos with different identities are very different. Housewives often cook for a large family. At this time, you can use the identity of a housewife to create disputes and cause comments from users. Lazy people cook and see how lazy bloggers can be.

3) Elements consolidate artificial memory points

Words and deeds: lines (mantra), voice, action, speed of speech, personality.

Dress: hairstyle, clothes, props

Video style: On/off design, common fixed music, templates and colors.

Appearance features: enlarge the distinctive facial features (do not affect the aesthetic feeling)

How to consolidate people's design?

In order to let users know more quickly, you can tell your own story.

(2) Deeply cultivate the content in the vertical field and write the content according to your own personal design.

Select a theme.

Find at least 20 content in the same field as your monetization mode, and extract topics with more favorable comments, which are generally topics of interest to users.

title

Find 100 titles that have been verified by the market, and refine the summary method (the fewer fans, the higher the liking, and the better the title effect).

deploy

(1) Whether the content conforms to the targeted population.

2 locate whether the crowd will be interested or have questions to ask you after reading it.

content

① Facts: What happened to me recently+What I felt+What was the problem I found (what was the problem behind it)+Draw out an opinion (what I think is the answer to the question)+Tell a story (a story that can prove my opinion)+Summarize an opinion (then what should we do).

2 problem description: I know what problem you have encountered+problem disassembly+find your problem+answer description+see my solution+answer disassembly+why this method can solve your problem.

Can it be achieved without being annoying?

1) Don't say it directly, but show the field through dry goods knowledge or fun content. Example: selling fitness classes → showing funny interaction with students, selling fruits → showing how to purchase goods.

2) Showing professionalism and describing the content with unique insights will make fans trust more and then promote products.

* Note: Don't sell the product immediately in the preliminary stage, which will arouse users' disgust. You should gradually form trust before selling the product.