Since self-media and short video platforms have become popular, a large number of food store explorers have emerged across the country. These anchors are active in the streets and alleys across the country, looking for food culture in various places. Sharing their store exploration trip through the short video platform, with the slogan of stepping out of trouble and finding delicious food for fans, it attracted the attention of a large number of fans, and they themselves also made a lot of money.

Since it is a win-win situation for anchors to visit stores, why are many restaurants now boycotting store tour anchors? The main reasons are as follows: 1. There are only a few people at the top of the anchor industry, and some anchors are not professional enough and cannot achieve publicity effect

In every industry, only a few people at the top can make money, and some people enter the industry early. , with outstanding team capabilities, there will be a greater chance of success. His success can drive the development of the entire store exploration industry, but most ordinary store exploration anchors cannot make money, so what will they do? Some store tour anchors will lower the promotion price and even coax restaurant owners to pay for promotion. However, due to their poor professionalism and low fan traffic, they will not have any publicity effect for the restaurant, and instead spend a lot of money. The money and time did not bring any benefits to the restaurant, and the boss would definitely regret it later and break his thigh. 2. Some anchors have bad habits. In the name of visiting stores, they are actually trying to deceive others.

Many anchors who visit stores only talk about promotional expenses with the store. This is obvious. If the store pays more, Then the anchor will definitely praise more and the store will give less money, so he will magnify the store's shortcomings, and even use coercion. Relying on his certain fan base and popularity, he will start to force the store and make demands at every turn. Free orders and discounts, for the sake of their own business, the store owners dare not speak out. After all, the Internet is so developed now, and these anchors are relatively influential. One word or review from them may cause a restaurant to close down. 3. The shop itself has a certain regional character, and its influence is not as great as imagined

As mentioned before, our country is vast and rich in resources, and 56 ethnic groups have their own food culture and customs. Many locals think it is delicious food. The food is not necessarily what outsiders are used to eating. For example, if the store-finding anchor is from Sichuan and he is visiting stores in Guangdong, no matter how good the Cantonese food tastes, how exquisite the presentation, and the merchants offer strong discounts, for Sichuan people, the taste will still be bland.

Even if it tastes great, the store tour anchors highly approve of it, but how many people can come to Guangdong to taste it in person? You can't buy a plane ticket and fly to Guangdong just for a meal, right? Although the video has been played very high, the actual driving effect is not ideal. At most, it increases the frequency of local people dining. However, if the reputation and reputation of the restaurant are relatively good, then the locals will more or less already know about it. No matter whether it is publicized or not, it won’t have much impact on them. Those who eat it often will still eat it, and those who don’t eat it often will still not eat it. In this way, it feels a bit like the "crying wolf" feeling. The merchant may accept it once, twice, or three times, but if the actual business does not increase, it is impossible for the merchant to accept the fourth time. 4. There are other reasons why stores resist store visit anchors

1. The quality of a restaurant’s operation is inseparable from its service, location, environment, taste and features, and the hotel’s service capabilities It is limited, and at most it serves the customers in surrounding streets and communities. Therefore, whether or not the anchor visits the store has little impact on it.

2. After the store explorer enters the restaurant, the tasting process will comment on the taste of the restaurant's dishes and services. This will more or less contain the host's personal subjective thoughts, and may not be able to objectively describe the restaurant's taste. Authenticity is shown to the audience. If the store's service is not adequate, or some of the dishes have inconsistent taste, it is likely to have a negative impact on the hotel and will not have a promotional effect.

3. When visiting shop anchors, they will basically choose local distinctive restaurants. Such restaurants themselves do not need to be publicized, and the dishes in specialty restaurants definitely have secret recipes or techniques. If they are publicized, , accidentally leaking the secret, in today's fiercely competitive environment in the catering industry, it will put the store in trouble.

4. There are very few anchors who are not utilitarian. It is difficult to evaluate a restaurant objectively and impartially. The catering industry is inherently difficult to agree with. For store owners, it is appropriate for the anchors to say good things. , but if you are blackmailed by bad words, then the gain outweighs the loss.

After collecting the money, the host of the store visit praised the store to the sky: how delicious the food was, how comfortable the environment was, and how considerate the service was. But when consumers come to the store, they find that the actual situation is not the case, and it has the opposite effect. Over time, there will be fewer and fewer customers, and it is not far away that the store will close down. Written at the end

Many restaurants do not welcome or boycott store tour hosts, mainly because their business is not bad, and they usually operate in an orderly manner, relying on their own special dishes, high-quality service, and comfort A unique dining environment can attract and lock target consumer groups, and store-exploring anchors will not bring much more traffic to them.

And even if a large number of consumers are brought in, it is likely to affect the normal operation of a store and exceed their service capabilities, which will have a counterproductive effect. Over time, it will also make the original old customers feel disgusted. After everything calms down, not only will they not gain more customer resources, but they will lose the old customers. It can be said that the gain outweighs the loss.

Moreover, the host of the hotel tour is a mixed bag, and not all of them can be objective and impartial. If you encounter some thorny people and give the hotel a malicious negative review, it will cause a huge negative impact on the hotel. Influence. Therefore, more and more hotels are beginning to boycott the anchors who visit restaurants.