As a very popular program, the documentary "China on the Tip of the Tongue" covers almost all the special cuisines in China, which makes the audience addicted to their eyes and relieve their stress, and at the same time has a deeper understanding of Chinese food culture.

nowadays, many young people are keen to punch in all kinds of "online celebrity delicacies". China on the tip of the tongue has successfully brought many delicacies, including steamed pigs in Shunde, Guangdong.

After Jun 'an Steamed Pig was broadcast, almost all the major shops in Guangdong were crowded, and tourists from all over the country came here in succession, all wanting to taste this "delicious food on the tip of the tongue". It is no exaggeration that many shops sell thousands of pounds a day.

The authentic Jun 'an steamed pig is very tasty. Because it is cooked with a steel needle, lard flows out through the round hole, and it tastes rich, fat but not greasy. However, in just a few short years, Jun 'an Steamed Pig Store has become neglected and even on the verge of bankruptcy. What is going on?

The main ingredient of Jun 'an steamed pig is a whole pig weighing about 5 kg. The chef removes the bones of the pig, leaving only pork and pigskin, and then coats the whole body with salt, black pepper, sugar and spiced powder, and marinates for 5-6 hours. After steaming in the pot for a period of time, it is necessary to puncture the pig with a steel needle.

For many people, Jun 'an steamed pig is not only cruel in the production process, but also looks bad, especially for some girls, who are even a little scared to see it.

Secondly, eating a lot of pork is not in line with modern people's health preservation. Pork tastes greasy, high in calories and fat, and it is ok to taste it occasionally, but it is not a good choice if it is eaten as three meals a day. The whole pig is in front of you. For the sake of health, I believe most people will only choose to eat less.

a complete steamed pig weighs dozens of Jin, not to mention a family of three, and a dozen people may not be able to eat it all. In Jun 'an, this dish can only be eaten at weddings and funerals.

Occasionally, when having dinner with relatives and friends, people prefer to choose dishes rich in ingredients such as hot pot, barbecue and stir-fry. Steamed pigs are single and slightly greasy, which can't satisfy everyone's appetite.

In addition, China on the Bite of the Tongue is mostly produced by post-production, and the light, angle, technology and music * * * create a delicate and delicious look.

after watching the program, many foreigners came to taste it with curiosity, only to find that it was plain and not even as delicious as the braised pork cooked at home. Expectations were so high that they were very disappointed, and gradually spread, and the reputation of Jun 'an Steamed Pig plummeted.

With the increase of pork price, the price of steamed pork in Jun 'an is rising, and people visit stores less and less in order to save money. Moreover, after Jun 'an steamed pigs became popular on the show, waves of customers came to taste them, and soon the supply of domestic pigs could not keep up.

These domestic pigs taste tender and delicious, but most of the pigs bought from outside are fed with feed, and their taste and taste are far inferior to those of domestic pigs, which has been complained by many customers. Demand exceeds supply, which leads to great pressure on stores, so there are not a few stores closed.

Cantonese people are famous for their love of food. Among them, Cantonese cuisine is one of the eight major cuisines in China, and there are countless local snacks. Both Cantonese people and tourists will face many choices here.

To take a step back, the status and popularity of Jun 'an Steamed Pig are far less than those of West Lake sweet and sour fish and Xi 'an mutton in soup, and it is not a representative dish of Guangdong. So it is not surprising that Jun 'an steamed pigs, which are restricted by various conditions, have become neglected in just a few years.

Nowadays, many people pay more attention to the reputation of restaurants than the taste of food, which leads to chaos in the catering industry. Merchants do not focus on improving quality, but attract attention with attractive advertisements and exaggerated publicity.

Actually, it's not necessary. The reason why food is really popular lies in its own flavor rather than fame. To really go far, it is the truth to do every dish well.