Marketing Planning As the competition in the advertising industry market becomes increasingly fierce, marketing planning becomes increasingly important. To become an excellent marketing planner, in addition to rich work experience and professional knowledge, marketing planning experts have also summarized the "7 Diamonds" that must be possessed. The following is a selection of Dragon Boat Festival marketing activity planning plans that I have compiled for you. For reference only, I hope it can help everyone.

Selected Dragon Boat Festival marketing activity planning plan 1

The Dragon Boat Festival is a traditional festival of our Chinese nation, which is just right. It is an opportunity to return to old customers and develop new customers, so the Dragon Boat Festival customer gathering activities are necessary.

The more common activities are as follows: when the daughter returns to her parents' home, hang a statue of Zhong Kui, and hang calamus and mugwort. Wear grass, wear sachets, race dragon boats, compete in martial arts, hit balls, play on swings, apply realgar to children, drink realgar wine, eat salted eggs, rice dumplings and seasonal fresh fruits, etc. The following arrangements will be made for this event:

1. Activity background

1. The first-phase shops were basically sold out, and the second-phase shops also went on sale at the end of June. Corresponding promotion activities were also carried out during May Day, when the Dragon Boat Festival officially started It is an opportunity to strengthen customers again and increase promotion efforts.

2. There are many potential customers during the project, so speed up the recruitment of potential customers.

3. During the Dragon Boat Festival, some people will go out to work. Customers return to their hometowns, government agencies and institutions are on vacation, and the number of potential customers increases.

2. Purpose of the activity

1. Maintain relationships with old owners and provide opportunities for sales staff to communicate with owners. .

2. Word-of-mouth communication, spreading the word about x through the mouths of old owners and the people of .

3. Event time

_ x month x day

4. Event location

x project sales office

5. Invite guests to events

and hanging mugwort to enhance the festive atmosphere.

7. Activity content and process arrangement

(1) Activity content

1. Taste various kinds of rice dumplings on site. .

2. Participate in on-site activities and receive gifts.

(2) Event process arrangement

1. Customers arrive and sign in.

2. Taste various kinds of rice dumplings on site (display of membership card application)

3. Taste various kinds of rice dumplings on site (display of membership card application)

(3) Case series activities. Detailed rules

1. "Throw darts and win big prizes"

Activity time: 9:00 on x month x day of _year

Activity method: Any time here. Old owners who visit during the period will have an opportunity to participate in this activity (the sales representative will lead the customer to the activity area to sign and confirm participation in the activity). By throwing darts, they can win different prizes according to the number of rings obtained.

Activity content: Each customer has three opportunities to throw darts, and the total number of darts obtained by the three times is accumulated in exchange for corresponding prizes.

Activity materials: 10 darts, 5 darts, 1 registration and gift table.

Prize settings:

First prize (25-30 rings): wool toys (valued at x yuan).

Second prize (15 rings - 24 rings): water cup (worth x yuan).

Third prize (under 15 rings): keychain (valued at x yuan).

Note: The event prizes will be mainly distributed from the company’s original remaining gifts.

2. "Taste all kinds of rice dumplings"

Activity time: 9:00 on x, month, x, year.

Activity method: The sales representative will inform customers of the activity information, invite old customers and visiting customers, and count the number of participants at 17:00 pm on x day.

Selected 2 Dragon Boat Festival marketing activity planning plans

1. Purpose of the activity:

In order to do a good job in holiday food sales, meet customers' holiday food needs, and improve supermarkets Market reputation, carry out this activity.

2. Activity time: __x

3. Activity theme: "Dragon Boat Festival"

4. Atmosphere setting:

1 , supermarket entrance, skinned salt egg stacking area, rice dumpling selling area, supermarket exit, peripheral skinned salted egg rice dumplings sales area, all arranged in a Dragon Boat Festival atmosphere of zongzi love.

2. Promotion of rice dumplings, loose-skinned salt eggs imported from supermarkets and freezers in the outer street, promotion of mung bean cakes and crispy egg rolls exported from supermarkets, and simple-packaged salted eggs displayed by stacking and dismantling ham sausages in the infield.

3. The bulk rice section and the local specialty counter will be swapped, and the preserved salt egg gift boxes will be stacked at scenic spots.

4. The rice dumplings are cooked on-site in the sales area (import, corridor, infield) and tasted free of charge.

5. Liquor stacking arrangement in the beverage area (1 red wine, 2 white wine), temporary promotion arrangements, and relevant fees agreed. Jar wine promotion.

6. Stack the gift boxes and salt eggs in front of the cashier 7 days in advance.

7. Dragon Boat Festival legends, customs and cultural propaganda (POP).

8. Export exchange, on-site layout for rice dumpling fishing activities, KT board.

5. Activity content:

1. Exchange empty barrels for 5 yuan: From May 27th to 28th, empty barrels of cooking oil can be exchanged for 5 yuan cash vouchers for cooking oil. , limited to the first 200 customers per day, and the cash coupons are valid for use from the 27th to the 28th. Arowana has another surprise and will not participate in the five-yuan exchange event.

2. Experience the taste of milk powder every day: buy three and get one free

3. Zongqing Dragon Boat Festival Sale (May 29-31, the first 100 customers who purchase over 68 yuan Add 1 yuan to exchange for 10 rice dumplings)

4. Zongzi Love: Fish for rice dumplings during the Dragon Boat Festival and earn rice dumplings. From May 29th to 31st, you can participate in the event by shopping for 58 yuan. Within 2 minutes, you can earn as much as you catch.

5. From May 30th to 31st, you will receive a handful of mugwort to ward off evil spirits and ward off epidemics when you shop. Limited to first 100 people per day.

Selected 3 Dragon Boat Festival marketing activity planning plans

1. Time:

May 26th - June 10th

2. Location:

Jinjiang Hotel

3. Activity goals and objectives:

1. Let customers understand Jinjiang Hotel and dispel customers’ concerns about consumption Various concerns about grade.

2. Enrich the celebration atmosphere of traditional festivals and stimulate family consumption;

3. Develop existing venue resources and mobilize business potential during off-peak periods;

4. Gather the joint efforts of hotel sales, mobilize the enthusiasm of all employees, and implement bundled operations.

4. Public target:

Individual travelers, families, relatives and friends during the Dragon Boat Festival.

5. Positioning:

"Dragon Boat Festival Reunion and Family Wanxing" As the consumption level of Qiyang hotels is increasing day by day and has become a high-end one, it first stands out in its advertising campaign and activities. Unconventional and refreshing, it creates a warm and warm atmosphere during the festival.

6. Promotional activity combination

1. The guest room department adopts the business strategy of "giving away food and beverage vouchers", and every time you open a room in cash, you will receive a 20 yuan food and beverage voucher.

2. The catering department carries out the following promotional activities in the name of "Hot Dragon Boat Festival Reunion and Family Wanxing".

1). Vegetables in the food court are priced at 10 yuan, and Yanjing pure beer is buy one and get one free.

2). 20% off on dishes in VIP rooms. Spend more than RMB 300 and get a RMB 20 voucher, as well as a KTV afternoon show (excluding seafood, abalone, soup, tobacco and alcohol).

3). Based on the Dragon Boat Festival culture, we launch a variety of exquisite and affordable Dragon Boat Festival reunion banquets suitable for family gatherings. Book a group banquet and get a KTV afternoon session. And launched several special Dragon Boat Festival dishes.

4) In this series of activities, we must grasp the principles of "authenticity" and "original flavor". Family meals and gatherings of relatives and friends are the main source of customers at this stage. Then the hotel's products should mainly meet the needs of this type of guests. The dishes should be light in taste, suitable for all ages, large in quantity, and moderately priced. The hotel should also launch banquets of all levels in a timely manner, with special dishes and signature dishes interspersed here. , new dishes, etc., so that consumers can fully understand the level of the hotel's chefs, and promote the establishment and promotion of the hotel's image and brand. This is the main purpose of this marketing and the theme item in this event.

3. KTV

a) If you spend at the evening show, you will receive a 20 yuan dining coupon.

b) Those who spend more than 300 yuan will receive a room in the afternoon game and a pot of tea.

c) Those who spend more than 400 yuan on food and beverages will receive a KTV afternoon box (medium package, a pot of tea provided).

4. Sauna Center

300 yuan for the whole set

Free 20 yuan food and beverage voucher.

7. Analysis of the effectiveness of marketing activities

1. This planning reflects Jin Jiang Hotel’s overall marketing idea of ??“seeking momentum first and then profit” (that is, seeking popularity first), so that Customers dare to enter the hotel for consumption, so that the hotel's service facilities can gain the recognition of the majority of customers. The discounts for families, relatives and friends during the Dragon Boat Festival can reflect the hotel's sincerity to customers.

1. The sales targets of all operating departments of the hotel are tilted towards the catering department, so as to increase the popularity of catering through departmental linkage.

2. This activity will leave customers with many beautiful and sweet memories and deepen their understanding of Jin Jiang Hotel.

4. Through this marketing plan, the goals should be achieved: guest rooms 12,000 yuan/day, catering 10,000 yuan/day, ktv 3,000 yuan/day, and leisure center 12,000 yuan/day. A total of 37,000 yuan/day.

8. Budget and advertising planning:

1. 50 banner advertisements on the main roads of Qiyang County. The cost is 3,500 yuan.

Mr. Feng is responsible.

2. All mobile phone numbers ending in 6, 8, and 9 in Qiyang County are covered by blanket text messages. It is estimated that 5,000 items will be sent, and the ***500 yuan will be charged. Manager Zhong is in charge.

3. Rent a special promotional vehicle to drive around the city for 10 days. Cost_yuan. Mr. Feng is responsible.

4. All taxis in Qiyang County must post advertisements. The fee is 1,000 yuan. Minister Jiang is in charge.

5. Organize employees to go to the streets for training and distribute promotional materials. The fee is 300 yuan. Manager Jiang and Manager Yang are in charge.

6. The cost of making 400 consumer coupons is 50 yuan. Li Jiaojiao is in charge.

Attached: Advertising words

1. New Jinjiang New Entertainment New Consumption Dragon Boat Festival gives away a lot of surprises

2. New Jinjiang New Taste Food City every item Vegetables cost 10 yuan, buy one get one free

3. Jinjiang KTV’s newly renovated and modified version, launch singing and free meals

4. Jinjiang Sauna Center allows you to feel the battle between ice and fire in summer

5. "Sing happily and dine happily" Jinjiang Hotel is noble but not expensive

6. "Sounds of nature, charming interaction" Come to Jinjiang KTV for unexpected surprises

7. "Hot Dragon Boat Festival Reunion and Family Reunion" Jinjiang will reserve a banquet and send KTV to the afternoon show

9. Other tasks that should be completed and supported before June 25

1. Work uniforms for all departments are distributed in place. The Fourth Army of the Tang Dynasty was responsible.

2. KTV and catering renovation completed. Mr. Zhao is in charge.

3. The ktv lady uniform is completed. The Fourth Army of the Tang Dynasty was responsible.

4. The management of consumption voucher issuance shall be formulated and improved by the Finance Department. Tao Huishi is in charge.

5. The publicity, agitation and preparation work of all departments have been completed. Responsible for each department manager.

Selected 4 Dragon Boat Festival marketing activity planning plans

Activity purpose

The traditional Chinese Dragon Boat Festival is approaching. In order to meet the needs of most tourists who use the short holiday to travel, To meet the demand, Ctrip launches seasonal promotions for this solar term and combines them with hotel resources for promotion. At the same time, it can better help your hotel increase off-season room sales, expand market visibility, and once again set off a wave of sales climax. Ctrip vigorously launched the "Dragon Boat Festival. We sincerely invite you to participate in the large-scale promotion event "Hotel Offers and Multiple Gifts"!

During the promotion period, your hotel will receive full brand display on Ctrip's online and offline platforms and other channels !

Activity theme:

"Dragon Boat Festival, hotel discounts and multiple gifts", looking forward to your hotel's enthusiastic participation?

Activity requirements:

Book a hotel during the event and enjoy the following discounts after check-in:

1) Continuous stay discount/room rate discount

2) Complimentary gas card (or use the gas card before check-out) Deduct the room rate immediately)

3) Free extra bed + free breakfast

4) Complimentary Dragon Boat Festival special gift box (zongzi gift box, realgar wine, etc.)

Above You can choose one of four discounts or multiple selections. The gift box discount can be provided according to the actual situation of the hotel. Depending on the selected content, the promotion intensity will be different.

Activity time:

Activity time: May 20, 2017 - June 12, 2017

Online time: May 20, 2017< /p>

Promotion channels:

1) Online advertising (worth 400,000-500,000 yuan): widescreen hotel channel homepage, promotional specials, seasonal specials, etc.

2) EDM (worth 200,000-300,000 yuan): Main/auxiliary promotion*** 200,000 letters in total

3) Offline sales and other channel promotions such as SEM

4) Use "Ctrip "Consumption Voucher" to receive cash back support

5) Public relations press release

In order to achieve better results for this promotion, we will, based on the competitiveness of the promotional products provided by the hotel, Reasonably arrange the channels of publicity and intensity of recommendations.

Selected 5 Dragon Boat Festival marketing activity planning plans

1. Purpose of the activity:

1. To celebrate the Dragon Boat Festival, give profits at low prices, express emotions, Activities such as interactive activities to create a festive atmosphere and improve the reputation of the mall;

2. Expand customer participation in activities, educate and entertain, further promote entertainment marketing, let customers fully participate in activities, and arouse emotions ***Ming, shorten the distance between the mall and customers;

3. Through various activities, attract popularity, boost sales, increase mall efficiency, and improve employee morale.

2. Activity time:

June 9-13

3. Activity theme:

May 5th Dragon Boat Festival, " "Zong" means "love and meaning"

4. Activities:

True Love 1: True love gathers together, the first time of the festival (June 10th - 11th)

The first 100 customers who open a store during the event will each receive a Dragon Boat Festival gift. The gift is a rice dumpling and a delicate gift. The quantity is limited and while supplies last.

True Love 2: Deep Father’s Love, Every Word of True Love (June 9th-19th)

1. To celebrate June 19th, a Father’s Day essay contest is held. Manuscripts must be sincere and written from emotion to express the deep love for my father. There is no limit on genre and word count. Manuscripts must be mailed (or email) to the following address;

2. Address: Sanya, Hainan City_Hexi Road Shopping Plaza, Postcode: 57200; email: abbreviated; award settings: first prize (1 person): a high-end shirt; second prize (2 people): a brand-name tie: third prize ( 3 people): a prize belt; all participants will receive generous gifts.

True Love 3: Family Land Dragon Boat Race brings joy to the whole family (June 11)

1. In order to highlight the characteristics of the traditional Dragon Boat Festival, harmonize family relationships and promote family harmony, The "Family Land Dragon Boat Race" will be held at 8:00 pm on June 11th.

2. Activity method: tie two people together (the relationship between the two is a family relationship), and the family combination of Bibi’s team that reaches the finish line first will win! In each round, 4 groups of families compete,* **2 rounds, the winner of each round will receive a rice cooker.

3.: June 8th to 11th at 7 pm, registration address: main service desk on the first floor of the shopping mall, phone number: abbreviation

True love four: deep homesickness, local accent Competition (June 11th-12th)

1. All participants must use dialect to express their talents. The performance items can be singing, cross talk, sketch, etc. Partial changes in lyrics and lines can be made. However, the entire song must be expressed in dialect to express the characteristics of the hometown, June 8th-12th.

2. The best dialect talent award will be selected through on-site voting, and the winner will be awarded a cash coupon of 200 yuan and a participant gift.

True Love Five: Passionate Dragon Boat Festival, 5-day entertainment show (June 11-15)

Selected 6 Dragon Boat Festival marketing activity planning plans

1. Purpose of the event:

Through the launch of the event, we will create a strong festive atmosphere in the hotel, bring special holiday greetings to the public, and at the same time create new revenue highlights for the hotel's catering.

2. Activity theme:

Huatian Zong Dragon Boat Festival

3. Activity time:

20_year_month_day —_month_day

4. Promotional measures:

2) Sales policy

For one-time purchases of more than 5,000 yuan, you will enjoy a 50% discount and a free gift. One standard room;

For a one-time purchase of more than 10,000 yuan, enjoy a 10% discount and a complimentary deluxe room;

For a one-time purchase of more than 20,000 yuan, enjoy 8.5 Discount and get a free standard suite.

3) Discount authority for hotel internal staff:

Catering department managers and marketing department managers enjoy a minimum discount of 15% off. If you require a lower discount, you must report to the hotel general manager The manager must ask for approval (note: sales tasks below (excluding) 20% off will not be entitled to commission rewards).

5. Task allocation:

Total rice dumpling task: 200,000 yuan (target task 300,000 yuan)

Catering department sales: 40,000 yuan

Marketing department sales: 40,000 yuan

Other departments total 120,000 yuan. The specific task arrangement is mainly based on the percentage of staffing of each department in the remaining tasks. Calculation, department hourly labor and the nature of the work of the front and back office departments and the close relationship with customers, as well as the adjustment and arrangement of the actual completion of the rice dumpling sales task in 20_, the specific allocation is as follows:

(Note: Statistics of rice dumplings It is jointly conducted by the Finance Department and relevant departments to supervise each other to ensure the accuracy of statistical data)

6. Reward and Punishment Plan:

In order to encourage all hotel employees to actively participate in the rice dumpling sales and work hard. For completing this year’s rice dumpling sales task, the hotel has specially formulated the following rice dumpling sales reward and punishment plan:

1) Reward:

Any department, team, or individual selling rice dumplings will basically receive a reward if the department’s task is completed. The task part will be rewarded with a commission of 4%, and the excess task part will be rewarded with a commission of 6% (Note: Suppliers and engineering contractors will receive a halved reward for offset fee settlement).

2) Punishment:

For departments that have not completed their tasks, the department manager’s monthly salary will be deducted in proportion to the unfinished tasks.

7. Publicity and on-site layout:

1. Hang a lobby promotional banner at the main entrance of the hotel (content will be reported separately);

2. Lobby layout on the first floor of the hotel Product display stand (the plan is attached);

3. In-store POP promotional advertisements, TV start-up advertisements and elevator advertisements, etc.;

4. Design and print Zongzi brochures and Zongzi coupons .

8. Cost budget: (*** total 2388 yuan)

Selected 7 Dragon Boat Festival marketing activity planning plans

1. Activity objects

Peixian Rural Commercial Bank online banking, mobile banking (client), WeChat banking, and Yuanding card users.

2. Event time

June 5, 20_ to June 18, 20_.

3. Theme of the event

The emotion of fragrant rice dumplings and the love of a father

4. Content of the event

1. A heavy gift: a round tripod Card users are treated with courtesy

During the event, new and old customers of our bank's Yuanding Card who hold the card and make two or more purchases or a purchase amount of RMB 288 or more at Guihe Department Store in Xuzhou and Hualian Supermarket in Peixian County will receive Receive a free towel gift box. Seats are limited, first come first served (limited to first 100 people). Limited to one claim per customer.

2. Double gift: new users of mobile banking and online banking are treated with courtesy

During the event, for the first time, open and use Peixian Rural Commercial Bank’s online banking and mobile banking (client) Customers who successfully transfer and pay will receive an exquisite gift. The gift rules are set as follows:

(1) One rice dumpling gift box, limited to the first 100 people on the Dragon Boat Festival day.

(2) 30 yuan mobile recharge card, limited to the first 100 people (cannot participate in the rice dumpling gift box event at the same time).

Each customer can only receive the above prizes once.

3. Triple Gifts: Provincial WeChat Bank Follow You Li

During the event

(1) Anyone who follows Jiangsu Rural Commercial Bank WeChat Bank and successfully binds Yuan Customers who use Ding Card and successfully withdraw money without a card will receive 10 yuan of mobile phone credit. Seats are limited, first come first served (limited to first 500 people). Limited to one claim per customer.

(2) All customers who follow Jiangsu Peixian Rural Commercial Bank’s WeChat banking and successfully bind their Yuanding card will receive a lucky draw opportunity. The awards are set as follows:

First prize: 10 people, one 60-gram silver bar

Second prize: 200 people, 30 yuan mobile recharge card

Three Prize: 1,000 people, 10 yuan mobile phone bill

4. Four gifts: Yuanding card, mobile banking (client), and online banking account opening gifts

Every 20_ year Bank card, mobile banking (client), and online banking customers who have not had any transactions from January to May will receive a free mobile phone credit of 20 yuan as long as they make a transaction exceeding 100 yuan during the event.

Selected 8 Dragon Boat Festival marketing activity planning plans

1. Purpose of the event

Take the Dragon Boat Festival as an opportunity to hold a theme event to add additional value to this project The happy atmosphere improves the satisfaction of owners and customers on the project and strengthens communication between owners, customers and the company. In addition, it can also accumulate potential customers for the sales of this project.

2. Activity overview

1. Activity time: 14:30-17:00, June 23, 20_

2. Activity location: < /p>

3. Activity theme: Zongqing Dragon Boat Festival DIY, fun and courtesy are waiting for you!

4. Invited people: project owners, potential customers and visiting customers, company relations customers.

5. Estimated number of visitors: 150--200 people

6. Main contents of the activity: on-site easter eggs, rice dumpling DIY, happy farm labor; park visit points exchange for prizes (such as Marble clipping, dart king battle, wisdom challenge, etc.).

7. Sponsor: Ivy Sales Department

3. Event site layout

1. Fountain outside the sales department in the park: a sign-in desk is set up at the door. For guests to sign in. Each guest is given a piece of mugwort and an activity points book. Guests with children are also required to receive sachets. Guests tie a piece of mugwort next to the check-in desk; a display rack for the activity process and a distribution map of the activity area are placed on the right side of the sales department door. Display racks, fruits and cold drinks.

2. Lawn at the entrance of the sales department in the park: game activity area and on-site rice dumpling DIY. The property management provides some tables and chairs. Staff take photos for customers.

3. Inside the sales department: on-site rice dumpling DIY area and points redemption area.

4. The hillside lawn in the park: This venue is mainly used for the Wisdom Challenge activity. Some small tasks and customs related to the Dragon Boat Festival and other question and answer questions are pasted on the rope.

5. Happy Farm: place labor tools, buckets, plastic scoops, etc.

4. Event invitation method:

1. Invitation time

1) Invitation date: June 14th to June 22nd is the event invitation date.

2) Registration time: 17:00 pm on June 22 is the registration deadline.

2. Invitation method

1) Owners of properties that have been handed over: The housekeeper will come to invite the owners who have moved in, call the owners of the properties that have been handed over, and invite the owners and their families to participate in the event.

2) Key customers: The real estate consultant calls key customers and invites the customers and their family members to participate;

3) SMS invitation: Choose an SMS company to send invitations to customers who meet the purchase conditions of this project Send group invitations to Dragon Boat Festival events.

4) Online invitation: The project website and club website will announce the event information.

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