When running a pet store, one of the most common problems is how to carry out holiday marketing of the pet store. On the surface, holidays are few, but they are very important for pet shops.

to do a good job in holiday marketing, for pet shops, it not only broadens the source of tourists, but also further improves the sales profit of the store in a short time. At the same time, holidays are also a good carrier for promotion and drainage, which will not make the public feel that the store is selling for no reason. Therefore, we must make a reasonable and efficient holiday marketing plan.

Festival cultural marketing

Carrying out targeted festival cultural marketing, fully excavating and utilizing the cultural connotation of festivals, and combining it with its own business philosophy and brand culture can attract many consumers and establish a good brand image at the same time. The counter of domestic products coincides with the 7th anniversary of the National Day, on the grounds of "celebrating the birthday of the motherland". Under the combination of patriotism and a long history and culture, we can temporarily set up a "domestic good goods" display counter, select some related products for promotion, and also post some patriotic theme signs. Cat and dog foster care and beauty service areas can provide discounts on beauty and foster care for some China breeds, such as Bugs, Xishi, Songshi, Chinese Garden Dog and Civet Cat, and make posters and Yi Labao to attract attention.

Festival interactive marketing

With the improvement of living standards, consumers' demand has gradually changed from mass consumption to personalized consumption, and customized marketing and personalized service have become new demand hotspots. If businesses can grasp this trend, it will not be difficult to do a good job in the holiday market. Christmas, Halloween and other festivals, cats and dogs can be dressed in funny Christmas or Halloween styles, so that customers in the store can feel the sense of ritual, and naturally increase consumers' goodwill towards the store. Tanabata Valentine's Day, this is a good opportunity for promotion. Who said that only people can celebrate Valentine's Day? Pets are also needed, and then combined with some commodity price concessions, for example, buy one get one free to make a pair, or you can give small gifts (in line with the holiday theme) when you are over 77. At the same time, on Tanabata, pets doing beauty and styling can become propaganda points.