The afd of "old Ford" is actually the homophonic form of "old Ford". Maybe it is always called it because it sounds easy to pronounce. Old Ford is LOFTER, a social platform owned by NetEase. NetEase generally calls it Joy. Because the pronunciation of the word LOFTER is close to that of Old Ford, for better understanding, we just call it Old Ford.

LOFT, originated in the SOHO district of New York, represents a tall and open space with the characteristics of fluidity, openness, transparency and artistry. In LOFT space, young people can create their dream home and dream life as they please, without being bound or restricted by the existing framework.

LOFTER is redefined as a group of people who are eager to create and show themselves in their own space. They have an amazing passion for daily life, are good at creating and discovering beauty from life, and present and share it in the form of pictures.

They are LOFTER, and they are also the discoverers and practitioners of LOFTER’s life aesthetics.

NetEase LOFTER produces more than 5 million lifestyle works every day, bringing together photographers, illustrators, craftsmen, beauty sharers, clothing enthusiasts, account writers, fitness enthusiasts, food enthusiasts, etc. Quality life experts and life experts in various fields. In the free space of LOFTER, everyone can find the same hobbies in LOFTER based on their interests.

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