When it comes to the temptation to travel during a holiday, the copywriting really scratches the itch.

Travel is undoubtedly our biggest need, and brands often focus on this. There are many creative ideas about "travel", and there are also some different opinions on the "meaning of travel".

LV’s early advertising also included an exploration of the meaning of travel: What is travel?

Travel is neither a trip nor just a vacation. Travel is a process. A discovery is a process of self-discovery. Real travel allows us to face ourselves. Travel not only allows us to see the world, but also allows us to see our place in it. After all, it is what we create.

Traveling?

Or does travel make us?

Life itself is a journey.

Where will life lead you?

Compared with LV’s philosophical exploration, OPPO’s two advertisements are much fresher and more artistic.

This is the OPPO R17 promotional video launched. It still focuses on the camera function of the product. Through the self-narration of the film’s protagonist, he discovers the meaning of travel.

This time, OPPO did not play the star card as usual, but used an Internet celebrity-Xiaohongshu blogger with a good number of fans @狗角夫, as the protagonist of the film, with a more people-friendly image and many beauty lovers.

Like girls, traveling with a mobile phone with a camera function to make discoveries can easily make the target audience scream.

The narrative narration is fresh and artistic, with a tone that the target audience will like: What is the best setting for everyone in this world?

My parents said: Study abroad after graduation. My tutor said: I studied for postgraduate studies after graduation. My classmates said: I want to find a suitable job after graduation. But I am not willing to accept these decisions. Going to see the outside world may also be an escape from my current self. I came to Xinjiang in the sunset.

Chasing the setting sun at Sailimu Lake at dusk, waking up in the early morning smoke of Kashgar, feeling the warmth of the wind passing through the face in the Nalati Valley, trying something I have never tried before, raising a glass in the crowd and cheering for the coming zero o'clock.

Holding hands with strangers and dancing the same dance at the campfire. Listening to strangers tell different stories in the scenery along the way. I have seen all the scenery on this trip. People from all over the world have different looks and different languages, but everyone respects life and is grateful.

Unknown, this is probably the meaning of travel. It turns out that the world has always given everyone the best setting. "You should travel and meet the stars and sea in your imagination. Time is short, you have to pursue your dreams." From a person

I look forward to traveling with you. There are thousands of "meanings of travel", but there is only one that has a girl's reverie - "With you here, it is the most beautiful journey."