1. Select the account domain

Before making all platforms, you must determine the domain of the account, and then output the vertical content of the core domain. The most taboo for any platform is the field without core output. If you send food today and travel tomorrow, it will not only have poor powder absorption effect, but also lead to frequent content changes, which will easily lead to the loss of fans.

2. account positioning

personal number: to make a personal number, you first need to set up an account and create a personal IP. Make use of personal characteristics to formulate corresponding communication content, so that users can capture your personal characteristics in the "ocean" of video numbers. Moreover, at present, the fan economy has almost become a new breakthrough in the business model, and the influence of personal IP has been continuously expanded, which has already become the mainstream gameplay of bringing goods and converting.

marketing number: the meaning of the marketing number itself is to drain and suck powder, and then use the traffic to sell products or advertise. This account mainly relies on exporting explosive content to get fans and traffic.

official number: the main operation points of official number are to export word of mouth for the brand, expand product/brand exposure and improve product conversion rate. In content, we should choose to focus on products/brands as the main body of publicity, and combine current affairs hotspots to output content around products/brands.

3. Account ID

It is suggested to expand the nickname of the account according to a certain keyword in the selected field. For example, the video account can be named as Gourmet Expert, Gourmet Recommendation and Gourmet Daily Selection. Because in the search process, the video number will give priority to matching the account information with keywords, and then it will be dynamic with "food". (well-known enterprises and star names cannot be directly used as user nicknames)

4. Account authentication

At present, the video number only supports the authentication of enterprises and institutions, and the successfully authenticated account ID will be followed by a blue V logo, which allows the user group to quickly identify the official account. However, search-related keywords will not change due to authentication, and the ranking criteria will still refer to the number of likes, comments and posts of accounts.

2. Content

1. Vertical domain content output

The dynamics of video publishing should match the account positioning, and the vertical domain should be the core output point. Long-term vertical content output will ensure the quality of accounts, gain higher weight and attract more and more accurate fan traffic.

2. Dynamic content

Every dynamic in video needs to be original, and similar content cannot be copied. According to the user's own relationship chain, the video number homepage will give priority to providing video content of friends and concerned objects, and then spread high-quality content to users.

3. Matching popular content

The condition of getting higher attention dynamically is not only the quality of content, but also keeping up with popular content.