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Illustration style investigation-illustration analysis of Nongfu Spring 1, clarifying illustration content and task 2, audience positioning 3, expression style positioning 4, expression technique posi
Illustration style investigation-illustration analysis of Nongfu Spring 1, clarifying illustration content and task 2, audience positioning 3, expression style positioning 4, expression technique positioning.

how to prepare the illustration portfolio, from the initial draft to the finished product

how to do the illustration professional portfolio?

1. Determine the theme

When you decide to prepare the portfolio, various ideas may pop up in your mind, but all your ideas can't be reflected in the portfolio, so you need students to choose the most interesting and core point according to what they are best at.

in other words, the topic you choose should be as specific as possible, rather than an abstract and broad topic. Too broad a theme is often not conducive to your next creation, and the later creation is not easy to control.

2. Pre-research

Speak with facts and show with data. After determining the theme of the portfolio, students should use various channels to collect data. You can go to official website to inquire or refer to books. It is necessary for qualified students to ask their seniors and sisters. However, it should be noted that while collecting a lot of inspiration materials and divergent thinking, it is also necessary to systematically integrate the data collected by the research.

3, inspiration transformation

Illustration involves a very wide range. In the process of creation, it will involve the use of various elements. In the first two steps, the direction of the portfolio has been roughly determined. In this step, inspiration needs to be transformed, important elements need to be refined, and the story content needs to be specifically scrutinized according to the previously determined theme, and every part should be refined as much as possible. In this process, we should also constantly refer to the information collected in the early stage.

draw more sketches and take photos. Pay more attention to some websites, such as some art bloggers in China, foreign websites such as viemo and nowness, and many fashion related websites.

4. Sketching

Sketching will lay an important foundation for your own satisfactory writing, which is extremely critical in the creative process. The composition, tone, style, elements and the arrangement of the relationship between elements of the work will be basically finalized in this step.

5. Manuscript creation

With the previous sketch as the blueprint, the creation of this part is much easier. This part only needs to be planned and carefully carried out. After organizing the picture according to the sketched draft, pay attention to the steps in the drawing process. First determine the position and area of blank and coloring, then tile the color, and then depict the details.

6. Final typesetting

After all the projects are completed, Bronze Beard Gate needs to typeset the portfolio. Some students like to typeset after completing a project, while others wait until all the projects are completed. However, no matter which typesetting method, the ultimate goal is to make the work perfectly presented, but in the process of typesetting, we must grasp the theme, style and logic throughout the entire portfolio typesetting. Analysis of illustrations of Nongfu Spring 1. Clarify the contents and tasks of illustrations 2. Orientation of audience 3. Orientation of expression style 4. Orientation of expression techniques < P > Since farmers sold "17.5 orange" across the border last year, it has caused an exclamation in the industry: Nongfu Spring also wants to sell sentimental fruits. At the beginning of this year, Nongfu Spring has played a new trick in its traditional strong category bottled water-three high-end new products, both in packaging design and concept, are all full and impressive.

The new packaging of Nongfu Spring has won praise in our dealer survey, and the three products also have their own characteristics.

One of the new products: Nongfu Spring glass bottle high-end mineral water

High-end water is a concept that has been heated up in recent years. Usually, the market will define high-end water by whether it is expensive or not, while Nongfu Spring totally disagrees with the method of distinguishing by price.

At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and being able to embody profound natural or humanistic cultural connotation.

In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts.

In fact, as early as June 212, Nongfu Spring had received a favorite design draft, but it was difficult to fully put it into reality due to the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I returned.

this product has eight styles of packaging. The main pattern of the bottle body is selected from the species unique to Changbai Mountain, such as Dongbei tiger, Chinese merganser and Korean pine. The words such as "There are 58 species of national key protected animals in Changbai Mountain, and Northeast tiger belongs to national first-class protected animals" are written on the side of the pattern, which reveals a strong atmosphere of ecological and humanistic care.

The second new product: Nongfu Spring's natural drinking water (suitable for infants)

In recent years, there are more and more aquatic products for infants abroad, which have become the necessary products for scientific baby-rearing. Nongfu Spring also introduced its newly developed baby water in this conference. Before that, there was no bottled water product specifically for infants to directly drink and prepare formula food in China.

Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, drinking water with high mineral elements or no mineral elements is not suitable for infants. In addition, there is a requirement for commercial sterility of baby water, which has not been listed as an indicator in all bottled water in China before.

the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging!

the third new product: Nongfu Spring student mineral water

Twenty years ago, Nongfu Spring introduced the sports cover package, which was warmly welcomed by the children. The slogan "Don't make such a noise in class" was impressive.

To commemorate this product full of childlike interest 2 years ago, Nongfu Spring introduced an upgraded version of sports cover: natural mineral water for students.

In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap, which will only open under pressure. When the lid is open, ordinary rollover and inversion will not make water flow out, which is very suitable for children.

In addition, Nongfu Spring invited a famous British illustrator to draw a set of imaginative labels, showing the four seasons of Changbai Mountain, namely spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children. Illustration school?

1. What are the good schools for illustration in Europe?

Unlike the United States, the British illustration style is relatively calm, with a profound historical accumulation, and it has also cultivated many illustrators with unique styles. While adapting to the development of the times, teaching still adheres to the classic traditional teaching concept, gradually explores each student's personality and gives each student sufficient development space.

School recommendation:

Lunyi-Kan Burwell Art College

Kan Burwell has a strong appreciation

has a distinct personality

, and can

create images in a narrative way

. Burwell Art Institute does not confine illustration to a specific field, but encourages students to try and challenge in the commercial, social, political and cultural fields. Cultivate students' visual thinking, research skills and narrative ability. Pay attention to maintaining and promoting the core value of professional practice.

University of Edinburgh

The University of Edinburgh defines illustration as

form, color, line, content and composition of picture space

. Through various visual forms, it reflects the changing characteristics of contemporary art, design and publishing industries. The illustration major of Edinburgh University has its own teaching method, which advocates observing and perceiving first, and then creating and expressing. Depending on different themes, guide students to turn observed content into creative inspiration from their own perspective. At the same time, the University of Edinburgh also believes that knowledge accumulation and aesthetic sensitivity are the fuse of illustration creation, while various modern graphic design techniques are only ways to assist inspiration expression.

Nottingham Trent University

Nottingham Trent University

encourages students to find their own professional creative fields

, such as printing, digital media design, production and distribution. At the same time, Nottingham Trent University hopes to train students to be excellent narrators.

2. Which school is better to take the postgraduate entrance examination for illustration? < P > If you want to take the postgraduate entrance examination, I suggest you go to schools such as Gome, Yangmei, Beifu and Beiying. After all, the majors in these schools are relatively systematic and comprehensive, with strong pertinence and high vision, which will help you in the future. I will graduate next year and prepare to take the examination. I wish you success.

3. What are the good institutions for studying in the UK for illustration?

Recommended institutions and application requirements for studying in the UK for illustration:

1. The University of Edinburgh

MA/MFA Illustration

Entry requirements: GPA8, IELTS total score of 6.5, and no less than 6. for each item.

2. university of the arts london

MailLustration and Visual Media Illustration and Visual Media

Entry requirements: GPA8, total IELTS score of 6.5, and no less than 6. for each item.

3. Glasgow School of Art

MRES Graphics Illustration Photography

Entry requirements: GPA75, IELTS total score of 6., and no less than 5.5 for each item.

4. falmouth University

Ma Illustration: Authoritative Practice Illustration: Writing Practice

Entry requirements: GPA75, IELTS total score of 6., individual item of not less than 5.5.

5. Nottingham Trent University

Ma Illustration

Entry requirements: GPA75, with a total IELTS score of 6.5 and a single item of not less than 5.5.

6. Design (illustration) of sheffield hallam university

Ma Design (illustration)

Entry requirements: GPA75, with a total IELTS score of 6. and no less than 5.5 for each item.

4. I want to be an illustrator. What university should I go to?

Almost all fine arts colleges have design majors, such as graphic design, packaging design and display design. Like what, Central Academy of Fine Arts, Chuanmei, etc.

Like the departments of oil painting and traditional Chinese painting, students of color art can go in this direction after graduation.

Other schools that don't focus on a single subject can also study. The landlord can first determine which city you want to be in, which score line, and then choose the specific university.

5. Those universities in China have illustration majors

Illustration is not an independent major, and ordinary art colleges can learn relevant knowledge, such as Central Academy of Fine Arts, China Academy of Fine Arts, Lu Xun Academy of Fine Arts and so on.

Also, if you don't go to college, you can learn illustration. There is a school called Jilang, which is very famous in the industry.

6. Which university's illustration department is better to take an examination of

At present, the school's illustration major has not been opened, because the particularity of the illustration course is limited there. For example, as we all know in today's universities, the learning knowledge and society are greatly derailed, and the illustration work needs practice and professionalism. It is impossible to say that the illustration major can't be integrated with the society in order to cultivate interest.

The illustrations we usually draw may be more of our own preferences and hobbies. There is a big gap between this and the real illustration work, because the need of work requires the author to draw the customer's requirements and ideas, not what he likes. Therefore, this requires the teacher to have on-the-job illustration work experience. It is impossible to teach anything simply by finishing the postgraduate entrance examination and staying in school as a teacher. It is nothing more than some painting methods. This is.

Illustration is a new industry, which is being noticed by many people, and many schools want to open the idea of illustration specialty. However, the market of illustration in China is different from that in foreign countries. The biggest demand for illustrators in China is publications and textbooks, which are more popular. There are many styles of illustration abroad and the industry is very mature. However, in China, illustration is in its infancy.

The Illustrator Digital Art Center specializes in training illustrators and original game painters. It is the training institution with the best reputation and the earliest school time in Wuhan. If you want to know more about illustration, you can go online-Illustrator

I hope my answer will be helpful to you

7. What schools at home and abroad have illustrators

It is recommended by overseas study institutions

1. maryland institute college of art

. We will learn how to create, encourage students to have a dynamic understanding of the field of illustration, and encourage students to lead the future of illustration art. The major emphasizes students' unique artistic perspective and understanding of illustration. All the teachers in the Department of Illustration are professionals, and they share their successful experiences in class. They will also appear in all majors of the Department of Illustration, comic book seminars and art festivals. In addition, some famous guest speakers will also discuss their work and comment on students' works.

2. Savannah College of Art and Design

The illustration major of Savannah College of Art and Design is very famous, and it has two directions: illustration and illustration design. The first one is inclined to the traditional illustration major, paying attention to students' artistic expression, while the second one is comprehensive major, which mainly trains illustrators with design ability. SCAD's graduate illustration major also provides students with corresponding studios. By making projects in such a professional environment, students gradually learn how to establish their own creative styles and techniques through their own unique perspectives, and then gain a comprehensive understanding of the design industry.

recommended by British study abroad institutions majoring in illustration

1. Most of the teachers in the Art College of the UniversityofBrighton are very prestigious artists and architects, and the college also has good cooperative relations with the Nagoya Conservatory of Music and Art in Japan, the Design and Research Institute in Korea and some universities in Britain and France.

the master's program of MASequentialDesign& illustration (masequational design &; Illustration) has a history of 2 years, and students need to complete their own works independently after being trained by tutors, seminars, group assignments and speech assignments.

this course requires applicants to have relevant professional background, with an average score of about 75, and they need to provide works and 6-word proposal.