The copywriting of corporate videos focuses on impressing customers from a spiritual level. Many companies also want to make their own videos, but once they are done, they are put aside and left out in the cold.

What is the reason?

Initially, corporate videos were also taken seriously by companies. Corporate videos can be seen everywhere in exhibitions, corporate websites, store malls, app websites, etc.

After a year and a half, they were all offline.

The reasons for this are as follows: 1. The content of the copywriting is not attractive. The content displayed in the video is not what customers want to see. The copywriting does not directly touch the pain points deep in the hearts of customers and cannot bring about buzz. Even if there are clicks, it will not

No one was consulted.

2. The quality of the picture taken does not meet the requirements. The picture taken is not clear enough, which affects the customer experience.

Before I finished watching, I turned off the video and left.

This requires the film and television company to adopt high-end ideas in the shooting and production planning stage. When shooting, use high-end equipment to shoot, and the quality of the resulting pictures will naturally be high.

Put yourself in the customer’s shoes and shoot what the customer wants to see rather than what the company wants to say.