Entrepreneurship education, creative education, and international education are the three major characteristics of education of the college, which have achieved outstanding results in cultivating entrepreneurial and innovative talents and serving the local economy.

The college has established a college student entrepreneurship park and entrepreneurship college, and has opened e-commerce entrepreneurship classes, Dunhuang classes, and eBay classes to build a practical platform for students to carry out entrepreneurial activities.

According to incomplete statistics, 95% of current students have had work-study experience, with an annual income of more than 28 million yuan. More than 1,800 students have devoted themselves to entrepreneurial practice activities, with an annual income of more than 35 million yuan, creating more than 1,000 jobs and more than 80 people.

The annual income of entrepreneurial students reaches 100,000, and some current students have become millionaires.

The college's characteristics of combining regional economic development and Yiwu market education have attracted widespread attention and reports from domestic and foreign high-end media such as Xinhua News Agency, CCTV, Phoenix TV, "People's Daily", "New York Times", and Reuters.

The college will adhere to the school motto of "Advocating morality, advocating literature, and establishing a foundation for entrepreneurship", hold high the banner of entrepreneurship education, and strive to move towards the goal of an entrepreneurial university.