As the pace of people's lives continues to accelerate, people's dietary life has also been deeply marked by the times.

Because instant noodles provide everyone with great convenience, they have become an indispensable part of food in many people's lives.

When talking about instant noodles, many people will immediately think of the Taiwanese brand Master Kong. Master Kong instant noodles are almost a household name in China.

"Master Kong" created a cute animated character and built the "Master Kong" food kingdom in the Chinese market as a food expert who pays attention to health and deliciousness.

College students are an important consumer group of instant noodles. Through comprehensive investigation and analysis of the product market, we developed a complete set of marketing strategy plans with the main purpose of increasing the market share of Master Kong instant noodles in Zhongyuan Institute of Technology.

1. Market analysis Sales environment analysis College students are an important consumer group of instant noodles.

As far as our school is concerned, the school implements closed management from Monday to Friday. The scope of students' activities is basically on campus. The conditions of our cafeteria are simple and the meal time is concentrated.

When students are tired of the food in the canteen that never changes in taste and the trouble of crowding the canteen to grab a meal, they will naturally choose instant noodles that are affordable and convenient.

2. Self-analysis and sales comparison. Master Kong instant noodles are of excellent quality, with fragrant soup, and are available in bowls and bags. More importantly, it has the name "Master Kong".

Wei Yingjiao, chairman of Ting Hsin International Group, once said: "Many people think that the owner of 'Master Kong' is named Kang, but that is not the case. 'Kang' means we want to provide consumers with healthy and nutritious food. 'Master' is a popular name among the Chinese

The name has an affinity for the impression of friendliness, responsibility and professional achievement. Using the brand 'Master Kong' reflects our sense of responsibility." Master Kong is the largest instant noodle brand in China, according to our market survey questionnaire at the South Campus of Zhongyuan Institute of Technology.

, many people first choose Master Kong when buying instant noodles. The reasons for purchasing are, firstly, the brand effect, and secondly, because they are delicious.

The recent market survey across the country outside the campus shows the following data: Champion: Master Kong’s comprehensive market share remains above 34%.

Runner-up: Unification.

Third place: Hualong.

Fourth place: Nissin.

Fifth place: Nongxin.

Sixth place: Fumanduo.

Seventh place: Huafeng.

Eighth place: Jin Mailang.

No. 9: Very strong.

No. 10: Doll.

Although "Tongyi", "Jinmailang", "Baixiang", "Haojindao" and other brands are also leading the way in the campus market due to their taste and price differences, "Master Kong", the largest brand in China,

Instant noodle brands still account for half of the instant noodle market.

3. Consumer analysis Students generally cannot live without instant noodles, and under what circumstances do students usually choose instant noodles? According to our survey, we know: lazy.

Many students are too busy studying and are too lazy to eat. Or when get out of class is over late and they see too many people eating in the cafeteria, they choose to eat instant noodles.

poverty.

Students themselves are a consumer group and can save money by eating instant noodles.

People who use computers all day long.

A large proportion of students like to play games or learn computer software.

These people are unwilling to leave the computer and often choose fast food like instant noodles.

A single shadow.

People who don’t like to eat in the canteen alone will choose instant noodles.

People who really like instant noodles.

Since these people will choose instant noodles more, how can we grab the attention of these people and make them buy more instant noodles when buying instant noodles? 4. Competitor analysis Based on the investigation of other brands, we have

As you know, the reason why students choose Baixiang instant noodles is because it is the cheapest, and the reason why students choose Haojindao and Fumanduo is because the prices of these two types of noodles are positioned at the mid- to low-end. This is compared to those who choose the above instant noodles because of their cheap prices.

The situation is that the prices are basically set at the mid-to-high end. The competition between Jinmailang and Master Kong is quite fierce. The characteristics of Master Kong that attract students are the noodles, smooth, fragrant, big brand, good-looking packaging, and price.

Moderate.

Moreover, Master Kong conducted a comprehensive market survey and analysis when launching various flavors of instant noodles. After the survey, it was found that the Chinese people’s favorite noodle flavor is beef, the second and third are pork ribs and chicken, and the fourth is seafood.

taste.

After determining the taste of beef, we continued to improve it and asked tens of thousands of people to taste it before finally producing a product suitable for public tastes.

Therefore, Master Kong’s braised beef noodles are invincible compared with all brands.

Looking at Uni-President and Jinmailang, their noodles and materials are also very unique, and their sales are closely behind ours.

So, what is our biggest feature? And how can we use these enhanced features to promote Master Kong’s sales? 2. Advertising strategy Based on our many discussions, we finally decided to make Master Kong’s brand have high credibility, and the brand image is cordial and friendly.

The points of "delicious and visible" are highlighted.

Since this is an old and well-known brand, our advertising strategy does not need to focus on larger brand promotions. Our advertising strategy focuses on deepening the intimacy brought to us by the cute animated character Master Kong and adding it to the brand.

The humanistic care factor makes students feel warm when they see and hear the brand, which can strengthen its brand effect.

To emphasize its deliciousness, we can make FLASH advertisements on the Internet that highlight the deliciousness of Master Kong instant noodles.