Wal-Mart has grown into the largest retailer in the world, and its unique corporate culture has played an important role. The following is a brief analysis of Wal-Mart's corporate culture compiled by me for your reference.

A brief analysis of Wal-Mart's corporate culture

1. The concept of corporate culture

Corporate culture, or corporate culture, is sometimes called enterprise spirit in China, which generally refers to the collective name of * * * with ideals, basic values, style, living habits and behavioral norms formed by enterprises for a long time. It is the sum of spiritual wealth with its own characteristics created by enterprises in the process of operation and management, which has appeal and cohesion for enterprise members and can bring many people.

to sum up, corporate culture is defined as: corporate culture is the sum of cultural concepts and forms formed by enterprises and their members in production and operation under a certain social and historical background. It is the embodiment of the values, management philosophy, enterprise spirit, enterprise code of conduct and enterprise image of the enterprise and its members.

2. The role of corporate culture

As the superstructure of an enterprise, corporate culture is the soul of enterprise management and an intangible management method. It achieves the integration of behavior through the integration of ideas; Through individual norms, to achieve group harmony. It enables each individual to identify and seek the role position and expected behavior he should have in their social interaction and interaction. The process of shaping and functioning of corporate culture is also such an integration process. Specifically includes the following aspects.

1. Guiding function. Corporate culture can guide the value and behavior orientation of the whole enterprise and its members. It is embodied in two aspects: first, it plays a guiding role in the thoughts and behaviors of individual members of the enterprise; Second, it plays a guiding role in the overall value orientation and management of enterprises.

2. Restraint function. Corporate culture has a restrictive and normative effect on employees' thoughts, psychology and behavior. The constraint of corporate culture is not a hard constraint of system, but a soft constraint, which comes from the corporate culture atmosphere, group code of conduct and moral norms of enterprises. The spiritual and cultural contents such as group consciousness, public opinion, customs and fashions that are different from each other will cause strong group psychological pressure and motivation to make individual behavior conform to the crowd, make enterprise members have psychological buzz, and then achieve self-control of behavior.

3. Cohesive function. The cohesive function of corporate culture means that when a value is recognized by employees, it will become a cohesive force, which will aggregate its members from all aspects, thus producing a huge centripetal force and cohesion.

4, incentive function, corporate culture has the effect of making corporate members have a high mood and enterprising spirit from the heart. Corporate culture takes respect for people as the central content and human management as the center.

5, radiation function, once the corporate culture forms a relatively fixed model, it will not only play a role within the enterprise and have an impact on its employees, but also have an impact on society through various channels (publicity, communication, etc.)

6, brand function, the brand image of the enterprise in the public mind, is a product-oriented service? Hardware? And corporate culture? Software? Composed of complex.

Second, the current situation of Wal-Mart

On July 2, 1962, Sam? Walton (1918~1992) and his brother opened the first Wal-Mart discount store in Rogers, Arkansas. It has been more than 4 years since then, and it has become the largest retail enterprise in the United States and the largest retail enterprise in the world. Wal-Mart entered China in 1996, and opened the first Wal-Mart shopping plaza and Sam member store in Shenzhen. At present, Wal-Mart operates a variety of formats and brands in China, including shopping malls, Sam member stores and community stores. As of March 1, 212, it has opened 37 shopping malls in 14 cities in 21 provinces and 4 municipalities. Wal-Mart's success is not unrelated to its emphasis on the construction of corporate culture. The successful development practice of Wal-Mart proves that corporate culture is the spiritual pillar for the survival and development of enterprises. A nation without excellent national culture cannot strive for self-improvement among the nations of the world; Similarly, an enterprise without excellent corporate culture cannot strive for self-improvement in market competition. Wal-Mart has always attached great importance to the role of corporate culture, giving full play to the role of corporate culture in promoting and safeguarding the formation of a good mechanism for enterprises, and enhancing the cohesion and combat effectiveness of enterprises. This is also an important factor for Wal-Mart to rank first in the world rankings. The corporate culture of Wal-Mart I felt during my internship in the second store of Wal-Mart in Handan

I entered the 2168 store of Wal-Mart in Handan in 212, where I learned a lot, such as advanced management experience and perfect career system, but what I admire most is the corporate culture of Wal-Mart.

1. What are the three major beliefs? Core values

Speaking of Wal-Mart's corporate culture, everyone who has worked in Wal-Mart will blurt it out without hesitation. Three major beliefs? ! The essence of corporate culture lies in corporate philosophy, which is reflected in corporate values. ? Three major beliefs? It is the core values of Wal-Mart's corporate culture.

the three major beliefs are simply the following three (1)? The customer is God? (2)? Respect every employee? (3)? Pursuing Excellence every day? .

On the first day of working in Wal-Mart Store 2168 in Handan, HR colleagues gave us interns induction training. What was the first explanation? The customer is God? This belief. Customers are God. We need to serve customers better and achieve 1% customer satisfaction. Wal-Mart's service principles are: (1) Three-meter principle. Make eye contact, nod, smile and say hello to customers within three meters. (2) Ensure 1% customer satisfaction. Wal-Mart employees know the following two principles: First, the customer is always right; Second, if the customer makes mistakes, please refer to the first one. (3) What is the more distinctive customer relationship philosophy of Wal-Mart? Customers are employees? Boss? And? Boss? . Every employee who first arrived at Wal-Mart was earnestly warned that the customer is the boss, and all employees of Wal-Mart serve the customers, which is the core culture of Wal-Mart.

During my internship at the Wal-Mart Store 2168 in Handan, what the supervisor said most to me was that no matter what you are doing, when customers need service, immediately put down what you are doing and serve them. In order to better serve customers, our home department has set up a customer service record book, and arranged for our colleague Zhao Yan to be responsible for sorting out and sharing such information, and to record every customer's suggestion in the book so that we can improve our service from time to time.

Respecting every employee is the most distinctive corporate culture of Wal-Mart. At Wal-Mart? Our employees are different? It is not only a slogan, but also the reason for Wal-Mart's success. What it really means is that every employee is very important, and he can perform well in any position. ? Our employees are different? This sentence is printed on the badge of every employee of Wal-Mart, which always enhances the pride of employees and inspires them to do their jobs well. My manager Liu Shidong told us this: In Store 2168, every colleague is regarded as a source of rich wisdom, and our colleagues create extraordinary things. ? There is a notice at the entrance of the second Wal-Mart store in Handan, which reads: Wal-Mart's management should always discuss issues with employees, 1. How to improve our service and 2. How to increase sales. 3. How to give full play to employees' greatest potential

Wal-Mart Store 2168 in Handan has been open for nearly a year, and every employee in the company is full of passion, determined to make Wal-Mart Store 2168 the best retail enterprise in Handan, practicing? Pursuing Excellence every day? Enterprise spirit. My supervisor, Lin Lianjie, goes to the surrounding large supermarkets such as food forest and sunshine more than five times a week to see if his products are the most complete, to see what strengths his competitors have to learn, and to return to the company to share information with us. Before the store opens every day, Wal-Mart's colleagues should all shout "chare" of Wal-Mart Store 2168, with actions to cheer up and boost morale. No matter the manager of the company, the head of the department, or the ordinary staff of the store, they are very involved in the performance, which fully shows the positive spirit of the enterprise.

inspired by such a slogan of pursuing Excellence, Wal-Mart Store 2168 has made many innovations, such as sales methods and promotion methods. Wal-Mart relies on its super-era corporate culture to build a retail kingdom in the new century. ? Pursuing Excellence? This is the mantra of almost every employee in Wal-Mart, and it is also the most frequently said by students who practice in Store 2168. From the company to the individual, there is a indomitable spirit everywhere. There is a saying in the chare of our store 2168, who is 2168 afraid of? Handan has reached a new high! ! ! YE! YE! YE!

2. Adhere to the people-oriented principle

What if? Three major beliefs? It is Wal-Mart's commitment to customers and the core value of Wal-Mart's corporate culture. So? People-oriented? It is the spiritual pillar of Wal-Mart's corporate culture. Wal-Mart not only emphasizes respecting customers and providing first-class services, but also emphasizes respecting everyone in the company and adhering to the principle of putting people first.

There is an exhibition wall in the customer service desk of Wal-Mart Store 2168, which forms an inverted pyramid with photos. At the bottom is the general manager, followed by the management at all levels, and at the top are ordinary employees who directly serve customers. What it means is that Wal-Mart's corporate culture adheres to people-oriented and truly embodies public servant leadership? . There is rarely a hierarchical atmosphere in Wal-Mart. Yang Xianghui, the vice president of the non-food division where I work, is willing to talk with employees about some issues and transmit the values advocated by the company to employees. This is Wal-Mart's longest-standing corporate culture? Public servant leadership? .

　? The public servant is the leader in the company, and the relationship between the leader and the employee is an inverted pyramid. The leader is at the lowest level, the employee is the cornerstone in the middle, and the customer is always the first. Employees serve customers, while leaders serve employees and are employees' "public servants". So, all of you at Wal-Mart? Public servant? Instead of sitting behind a desk and giving orders, we should come out and communicate directly with employees, and deal with relevant problems in time. Walking management? . Although there is a door in the general manager's office of Store 2168 in Handan, the door is always open. Employees can go in and out anytime, anywhere, inquire about information, communicate with the manager and put forward their own opinions. In Store 2168, every employee has an English name. In the company, we all call each other by their first names, not by their positions. For example, the general manager Liu Shidong, we will call him? stone? And don't call Liu Jingli. In order to always remind, Wal-Mart corporate culture? Public servant leadership? The general manager serves the employees.

wal-mart's most commonly used method in dealing with employee relations is to motivate rather than criticize or punish, which is also a great embodiment of adhering to people-oriented in corporate culture to motivate employees?

In Store 2168, if an employee does something right, the supervisor will praise his good performance. You did a great job! ? If employees do something wrong, they will say to them:? You will do better in another way! ? In Store 2168, employees' mistakes caused losses to the company, and guidance will be given. As the name implies,? Guidance? It means instructing, pointing and guiding, and it is to help you work better, not to criticize. Only if it causes huge losses and violates the company's rules and regulations or laws, the company will give a decision date according to the contract to decide whether to terminate the labor relationship. The HR manager of Store 2168 once asked the interns such a question:? What do you think is Wal-Mart's most precious wealth? Some people say it is over 1 million shares, others say it is advanced management experience. No, he said that Wal-Mart's most precious wealth is its employees, not every employee! When we heard the answer, our hearts were filled with pride. In Store 2168, there is no criticism, only encouragement and guidance.

Wal-Mart insists on people-oriented and humanized management. Here we have to mention Wal-Mart's most distinctive communication mode? Open door policy. When it comes to communication channels, Wal-Mart attaches great importance to the communication of information, and puts forward and implements the open door policy, that is, employees can communicate with managers and even the president orally or in written form at any time and place without fear of retaliation. Any management personnel who take revenge by the "open door" policy will be severely disciplined or even dismissed. The implementation of this policy fully guarantees the right of employees to participate and lays a solid foundation for the information communication of Wal-Mart's human resource management.

The general manager of Store 2168 often makes irregular inspections of the major divisions of Store 2168 and keeps in touch with employees. Store 2168 once had such an activity, right? Write to the general manager? With the encouragement of the company, employees put forward suggestions to reduce costs and invent flexible and diverse promotion methods. For example, an intern employee suggested that Wal-Mart Store 2168 is located at the intersection of Congtai Road and Dongliu Street, which is a little remote, and its opening time is too short, so the publicity is not enough. It is suggested to increase publicity. The proposal was approved by the general manager and implemented. The letter of recommendation was hung on the exhibition wall of the company, and the management of the company gave sincere thanks and praise.

Employees working in Wal-Mart have a habit of sharing each other's information. The management of Store 2168 shares all kinds of information for employees every day, such as recruitment information within the company, internal subscription meeting of a certain product, or some management knowledge, professional skills and even life sentiment. The reason for doing this is because Wal-Mart has such a creed. It is the front-line employees who contact customers, not the bureaucrats sitting in the office? . Therefore, it is necessary to analyze information at any time. This system ensures the timely feedback of information to achieve * * * enjoyment, and at the same time, it also urges employees to put forward many effective suggestions to improve management. All these constitute the unique Wal-Mart culture, which is the mainstay of the retail giant.

a word often used by wal-mart in dealing with employee relations is called? Share information? . Sharing information and responsibility is another important part of Wal-Mart partnership. It gives people a sense of responsibility and participation. On the wall of the UPC office of Store 2168, the profit, purchase, sales and price reduction of the store are announced, not only to the manager and his assistants, but to every employee, hourly worker and part-time employee of the store. Although, some information will also spread outside the company. But they believe in sharing letters with us employees.