5 articles about Spring Festival planning plans

In order to ensure that things or work can be carried out correctly, people often need to prepare a specific, detailed and targeted plan in advance, so about Spring Festival planning How to write a plan? Now I will bring you the Spring Festival planning plan, I hope you will like it.

About the Spring Festival Planning Plan 1

1. Foreword:

2. Activity Theme: Draw an O (a Lantern Festival pattern) for Valentine’s Day in the New Year A full mark

3. Activity time: During the Spring Festival of 20__

4. Activity location: __Yonghui Supermarket

5. Activity purpose: increase The number of visitors exceeded 3 million and the turnover exceeded 3 million

6. Event advertising slogan: Golden Monkey presents gifts, low-priced surprise gifts are constantly given, win the hidden "secret", I am waiting for you, you are The eternal love in my heart, I am bathed in brilliance and shyly waiting for the Golden Monkey to celebrate the New Year and celebrate the new year, and every family will be reunited

7. Activity content:

(1) The Year of the Rat is here, Fuyunlai: A large amount of shopping done by ordinary families to stock up on new year goods; mainly tobacco, alcohol and non-staple food gifts prepared for visiting relatives and friends.

1. Select some products to reduce the event price.

2. Consumers who have purchased over 68 yuan can use their shopping list to go to the customer service office to receive an exquisite "福" worth 10 yuan or a couplet celebrating the New Year (limit 1000-20__) .

3. If you purchase over 168 yuan, you will receive a monkey auspicious doll.

4. Hidden prizes: Set up a bulletin board in a conspicuous place in the supermarket. Set a price number to cover up the bulletin board. The first consumer whose shopping price differs from the set price by less than one yuan will be exempted. Single or half (a set price is used to measure the award standard); after winning the first prize, on-site publicity (spraying flowers and broadcasting) is carried out, and then a second hidden price is immediately launched to encourage consumers to make more purchases.

5. If you purchase over 100 yuan, you will receive an exclusive coupon worth 10 yuan for the Valentine’s Day event, and so on.

(2) Special gifts for Valentine’s Day: Mainly for young romantics, special products such as chocolates, couple clothing sets, exquisite gifts, flowers, etc. are launched for the right ones

1. Purchase a special product with a purchase of RMB 38 or more and receive a beautiful rose for free;

2. Purchase a special product with a purchase of RMB 99 or more and receive a special Valentine’s Day gift (there are several options to cater to the various preferences of little girls)

3. If you purchase a couple’s clothing set for RMB 500 or more, you will receive a box of chocolates and a rose worth less than RMB 60.

4. The ninety-ninth customer who purchases any kind of boxed chocolate will receive a set of couple T-shirts;

5. Purchase any product over 100 yuan and receive a gift worth 10 yuan. One exclusive coupon for the Lantern Festival event, and so on.

(3) The joyful Lantern Festival "Hui (you) Hui (jing) Hui (__i)": mainly held by various common people's families.

1. Select some products to reduce the event price.

2. Five New Year greeting cards are randomly hidden inside the supermarket, with the words "You finally found me, congratulations on winning (signed with the name of the supermarket)" written on them. The discoverer will receive a pick-up card (or gift certificate) worth two hundred yuan.

3. The Lantern Festival stage performance will be held on the 22nd, and a lottery will be held at a designated location after the performance. Customers who purchase more than 500 yuan in goods between the 20th and 22nd can participate in the lottery with their receipts. (Statistics will be placed on the quota of more than 500 yuan, and the number of lottery tickets will be set). First prize: digital products worth about 1,000 yuan (1 person); second prize: pickup card worth 500 yuan (3 people); third prize: pickup card worth 200 yuan (5 people); fourth prize: Pick-up card worth 100 yuan (8 people); fifth prize: a silver necklace

(15 people); participation prize: a Chinese knot or pendant and other exquisite gifts.

8. Persons in charge of various tasks:

1. Main person in charge of the activity:

2. Discuss activity details with settled merchants:

< p> 3. Security work:

4. Emergency plan and filing of events:

5. Contact the stage performance team:

6. Posters and Production of exhibition boards:

7. Online slogans, typesetting, design, review, and uploading:

8. Production of leaflets:

9. Distribution of leaflets : Posting of promotional posters: Placement of promotional display boards:

10. Purchasing prizes: About the Spring Festival planning plan 2

The Spring Festival is the peak sales period every year, and it is also the busiest time for supermarkets throughout the year. Time, in order to enable stores to concentrate on fighting a good sales battle during this Spring Festival, this Spring Festival, we will use product combination sales as the main promotion method, and at the same time, appropriate promotional activities will be used to guide consumption and tap potential consumption as a way to improve. At the same time, we focus on group purchase promotions, hoping to tap the market potential as much as possible outside of normal sales channels, cater to customers' shopping psychology (large-volume shopping, one-stop shopping), and reflect our operating characteristics, thereby increasing the unit price per customer and increasing sales.

The activities at this stage combine products with group buying characteristics and other special offers, with commodities as the main role in the activities to tap the consumption power in the early stage of the festival.

The activity mainly focuses on group buying special products, with DM as the main form of expression, to attract units to purchase collectively in advance. The membership card gift is mainly aimed at attracting new customers from out-of-city stores, and exploring and cultivating new consumer groups in 2005. , and also hope to use this activity to attract potential consumer groups who are interested in our membership.

Theme: Spring is full of blessings

1. Special group purchase product DM

a) Specifications: small 8K, 4P, 80 products in total;

Food: 40

Department stores: 30

Fresh food: 10 pcs

b) The average price reduction of all group purchase products is required to be 25%;

c) Product selection requires group purchase demand during the Spring Festival over the years. Large-volume items or categories.

2. Prerequisite for enjoying the group purchase price: if the one-time group purchase exceeds 500 yuan, you can purchase at a special price on the DM group purchase special edition;

3. Auxiliary decoration: Make a group purchase product logo card , eye-catching logo, prompting purchase

4. Operation details: No price adjustment will be made for all group purchase products. When group purchase occurs, store group purchase personnel are asked to manually adjust the price according to the DM price;

5. Out-of-city store activities: For one-time purchases of 500 yuan or more, you will receive a 2005 membership card, limited to 1 for a single sale;

6. Suppliers participating in group purchase products are required to provide large The gift measures for bulk purchases and the integration of supplier activities reflect the preferential nature of group purchase special editions.

Topic: The first stop for Spring Festival Lianhua shopping

Time: 1.28-2.15 (New Year’s Day on February 9, Valentine’s Day on February 14) ***19 days in total

Due to the special nature of the Spring Festival, the planning of retail activities focuses on the combination recommendation of DM products, vivid and specific appeals to product sales points, and a combination of multiple means to drive sales by reminding customers of their purchase needs and inducing purchase desires.

Properly cooperate with stimulating activities and combine store promotions, decorations and other methods to exaggerate the strong shopping atmosphere at the end of the year. At the same time, comprehensive consideration will be given to the post-holiday effects and the coordination of Valentine's Day activities to achieve the completeness and comprehensiveness of the scheduled event planning.

1. Product combination and DM requirements

a) DM specifications: small 8K, 20 P, more than 400 items

b) Gift theme: blessing A list of your thoughts

The main products are tonics (including North and South products), gifts and alcoholic beverages, toys, home furnishing kits, small electrical appliances...

This part of the product requires suppliers to promote Support for activities

c) Food theme: delicious food delivered

Focusing on New Year’s goods, including all kinds of gifts, dry goods, snack foods, grain, oil and flour products, beverages, and wines , snack foods, candies

d) Department stores: open to welcome the new year

Bedding, clothing, clothing accessories, household miscellaneous items...

e) Fresh food: Celebrating the New Year with delicious food

Condiments, daily fresh food, cold cuts, cooked food, vegetables...

f) Category layout theme: This winter is not too cold

i. Red series: red clothes and pants for the animal year, decorations with Spring Festival characteristics, mainly some Spring Festival couplets, couplets, the word "福", red envelopes, etc.;

ii. Fire series: hot pot, hot pot Ingredients, seasonings

iii. Warm series: bedding, underwear, heating appliances

g) Valentine’s Day theme: simple love

Valentine’s Day recommended products , considering that this part of the products may overlap with the Spring Festival recommended products, it is recommended that in DM layout, special marks can be marked on related products that can be featured as Valentine's Day to represent Valentine's Day recommended products as a reminder;

h) For supplies during the long holiday, Lianhua considers you - a large collection of daily necessities

This activity mainly hopes to promote the sales of household necessities after the holiday and stimulate a new round of purchasing needs after the long holiday. , you can use simple text combinations of recommended products to remind you to purchase, use warm reminders to promote demand and purchase, and at the same time strengthen the store's people-friendly image of "doing what you want".

2. One-dollar storm

Quick buying

Facts have proved that although price competition is the lowest level of competition, it does attack and weaken the most effective features of other supermarkets. It is also the most direct and powerful means of competition to increase market share. During the special festival of the Spring Festival, people's demand for all kinds of goods has reached a peak period, so the design activities are to buy big and give small (buy gift goods). Giving away condiments) is the main means to stimulate consumption.

The main reason for the time consideration is that stores are relatively busy around New Year’s Eve. We also hope that through this activity, we can divert customers in time, achieve a sales balance, and effectively avoid the loss of sales. .

This activity requires the Commercial Management Department to support supplier deduction points of approximately 200,000 yuan as the activity fee.

a) Time: 1.28-2.2

b) Activity content: If you purchase health care products and wine gift boxes worth RMB 100 or more in this supermarket, you can participate in the "One Dollar Storm

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"Quick Purchase" activity;

With a single shopping receipt that meets the participation conditions on that day, go to the store's "Special Sale" to freely purchase any of the following products at a price of one yuan:

1 bottle of soy sauce, 1 bag of MSG, 2 bottles of balsamic vinegar, 4 bags of salt, 2 cans of Coca-Cola;

c) Operational rules:

i. Stores with site conditions Separate special sales areas are opened, and smaller stores provide gifts at the front desk, but all stores are required to clearly identify the location of the special sales area before the start of the event, and do a good job in promoting the content of the event;

ii. Give away gifts in advance Request goods and package them to avoid chaos at the beginning of the event;

iii. Customers are asked to line up in order to purchase the products in the sale, and each shopping ticket is limited to purchasing any 3 products;

iv . All shopping receipts participating in the activity should be a single shopping receipt on the same day. It is invalid on the next day and the receipts cannot be accumulated;

v. If you purchase "special sale" products and return the products purchased in the supermarket, you need to show the shopping receipt Go through the return procedure with the receipt, and return the "special sale" products together;

vi. All gifts require cutting receipts, and keep a daily account;

vii. The right to interpret this activity belongs to this supermarket.

d) Promotional copy: What can one dollar buy? A bottle of soy sauce? One bag of MSG or four bags of salt? able! As long as you shop at Lianhua Supermarket, such a dream can become a reality!

Starting from February 1st, if you purchase health products and wine gift boxes for a certain amount at Lianhua Supermarket, you can spend one yuan and get back a bottle of soy sauce or a bag of MSG or other For designated products, such discounts can be seen and such true feelings can be felt.

Are you excited about the One Yuan Storm quick sale? Then act quickly!

3. Decoration

a) The entrance to the store is decorated with a large Ruyi knot, and some flagship stores use helium balloons to enhance the atmosphere;

b) Cashier The table is decorated with bright red silk and the Chinese character "福";

c) The main channel at the entrance of the store is decorated with a combination of large plum blossom bonsai + couplets;

d) Smiling face design on the shelves;

e) Special decoration of the hoistway: Spring Festival Lianhua - the advertising company proposes a plan

f) Regular decoration: banners, hanging flags, vertical banners, event posters, DM fountains and other Spring Festival planning Plan 3

1. Background and significance of the event:

The new year is about to begin. In order to make the owners feel the care of our property and to enrich the cultural connotation of the community, we will hold this event today An activity to send Spring Festival couplets to welcome the Spring Festival. Through this activity, not only can the owners feel our service to them, but it can also add to the festive atmosphere of the Spring Festival, and can also provide a good foundation for our property to collect property fees in 20__.

Organizer: Shanghai Gemdale Property Services Co., Ltd.

Organizer: Baoshan District Gemdale Artscape

Baoshan District Gemdale Artscape Customer Service Department

< p> Co-organizer: China Construction Bank Baoshan Branch

2. Event time:

February 4, 20__

3. Event location:

Baoshan Gemdale Art Garden 307 Gate

4. Target-oriented:

All owners of Gemdale Art Village

5. Activities requirements:

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In the early stage of the event, we will do a good job in promoting the Spring Festival couplets and building bank cards to pay public fees for free, so that the owners can see that we are thinking about them and doing things for them, so that the owners can feel our care for them. Care and fully mobilize the enthusiasm of residents to receive Spring Festival couplets. Maintain good order during the event to ensure the normal progress of the event and record and photograph the event.

6. Activity process:

1. In mid-January 20__, a notice provided by China Construction Bank will be posted for owners to open bank cards for free to bind water, electricity, gas and communication fees. , posters for payment of wireless TV bills and announcements about sending Spring Festival couplets during the Spring Festival.

2. Prepare the Spring Festival couplets to be distributed on February 4 between 20__.1.15 and 20__.1.31: Purchase 300 copies of red paper with couplets written on them, and then send them to a well-educated person with excellent calligraphy from Jindi Yijing Community 3 owners helped write it.

3. 20__.2.1-20__.2.3 Prepare items needed on the day of the event: two tables and chairs each, four pens, registration form, Spring Festival couplets, posters and arrangement of event personnel.

4. 20__.2.4 Execution of the Spring Festival Couplets sending activity during the Spring Festival: Set up the facilities needed for the event before 9 a.m., distribute Spring Festival couplets between 9 a.m. and 4 p.m., and register the owner information until 300 copies have been sent. After the Spring Festival couplets were distributed, the staff of Baoshan Branch of China Construction Bank were assisted to apply for cards.

7. Staff arrangement:

Event manager: Qian Jin

Publicity report: Xu Guiping, responsible for on-site shooting

Information record : Xu Weiwei, on-site management of Spring Festival couplet distribution and information registration: Xu Guiping, on-site utensil placement and order maintenance

8. Activity summary:

After the event, organize the recording information and take photos Take photos and documents to summarize and summarize the imperfections in the activity so that we can do better next time.

Shanghai Gemdale Property Services Co., Ltd.

Spring Festival planning plan for January 10, 20__ Part 4

1. Event time:

< p> X month, X day

2. Activity location:

Ramada Hotel

3. Activity theme:

Spring Festival appreciation Reception

4. Activity positioning:

In order to thank new and old customers for their support to __, strengthen communication between the company and customers, customers and customers, promote corporate culture, and develop greater customer source market,

create a legend of connections and increase the visibility of the project in the industry and the public, thereby benefiting the next development of the project.

5. Purpose of the activity:

1. Maintain guest relationships and cultivate loyal customers;

2. Establish project brand image and increase project visibility;

3. Introduce the company's future development trends and business philosophy to customers.

6. Invitation objects:

The company’s new and old important customers

7. Number of invitees:

Depends on specific circumstances

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6. Personnel present:

Company leaders, all employees of the marketing center

8. Assisting departments:

Company office and various departments of the center< /p>

9. Responsible for the event: abbreviated

10. Venue layout:

1. Place a water sign at the front entrance of the hotel;

3. Banquet Hall There is a sign-in area at the door to thank the guests for the reception;

4. Hang the reception banner in the banquet hall;

5. Purchase a certain number of corsages, and the reception staff will sign in for the guests on the day. Wear it to show your grandeur;

6. Arrange staff to serve as the host of the reception, responsible for hosting the reception and adjusting the atmosphere of the reception;

7. Contact the hotel in advance to ensure that the reception will be held on the day of the reception. Reserve enough parking spaces.

11. Activity process:

1. Welcome, sign in, receive seats, distribute gifts, arrange photography and follow-up of the whole process;

2. The host announced the formal start of the thank you meeting, and included the resignation of leaders and customer representatives and the commendation of outstanding employees of the year; p> 4. The thank you party is over and the cocktail party begins;

5. The thank you cocktail party ends successfully

12. Suggestions for setting prizes in the lottery: It depends on the specific situation

< p> 13. Event preparation:

1. Implement the leadership speech script in advance, confirm the invited guests, and send invitation letters;

2. Implement the funds required for the thank you reception in advance, Confirm the purchase order for the required materials;

3. Arrange material procurement and customization in advance, and formulate an emergency plan;

4. Implement all links again in advance on the day of the reception to ensure that there is no Omission.

11. Budget: Depends on specific circumstances. Regarding the Spring Festival planning plan Part 5

Activity theme:

The perfect storm at the end of the year

< p> Activity time:

February 1st - February 17th (***17 working days)

Activity content:

1. 20% off on all products

During the event, 20-15% off on all products (20% off on Baiyuan Street on the 6th floor)

(gold and silver jewelry, luxury watches , please see the instructions in the counter for detailed discounts on cosmetics)

2. Lucky 5 minutes for one hour of shopping

From February 8th to February 17th, during normal business hours every day, every 5 minutes are set aside every hour. Customers who shop within these 5 minutes will receive half of the purchased goods back.

Note:

1. All rebates are in the form of coupons (a coupons).

2. Lottery method: The time period of 9:00-10:00 will be drawn at 10:10, the time period of 10:01-11:00 will be drawn at 11:10, and so on, in the evening The winning results for the 20:00-21:00 time period will be drawn at 21:10 on the same day. The clearing time will be postponed. Please make corresponding preparations for the electricians and security guards of the property management company.

3. Lottery location: Lottery site at the promotion service desk on the 6th floor;

4. Refund location: Promotion service desk on the 6th floor;

5. Refund Time: Business hours of the day;

6. The maximum rebate amount for a single transaction is limited to 5,000 yuan, and amounts above 5,000 yuan are deemed to be in the 5,000 yuan range;

7. The prize matching time is based on the cashier The transaction time printed on the mechanism receipt shall prevail;

8. Lucky winning customers must present their complete shopping voucher to receive the rebate on the same day. Expiration will be deemed as automatic abandonment;

9. This activity The use period of the returned coupons is limited to February 18th - March 30th, and they will be invalid after expiration;

10. The lottery results will be announced on site and on the radio in a timely manner.

Description of the event:

1. During the event, all product discounts will be borne by the manufacturer or supplier;

2. The manufacturer or supplier must You can determine the discount range based on your actual situation, but it is strictly prohibited to increase the selling price and then discount;

3. Each investment manager and customer service staff must strictly supervise the situation of "raising the selling price and then discounting". Once false discounts are discovered, the company will deal with them seriously in accordance with relevant regulations;

4. Each customer service staff must strictly supervise suppliers and strictly use defective goods to cope with this event;

5 . The shopping mall management department should strictly control the quality of goods and strictly prevent counterfeit or shoddy goods from entering the store for sale;

6. During the event, coupons (a coupons) will no longer enjoy discounts when used on the 6th floor;

7. Any supplier who needs to hold a special sale must submit a written application in advance for the required on-site layout, and the floor management staff will strictly manage it according to normal store requirements;

8. All special sale venues , the artist should be responsible for image control, and provide corresponding props, necessary decoration and pop provision as needed;

9. Special sale brand requirements must be advertised in major media in Changchun.

During the event, the VIP card discount function will be suspended, and the points accumulation function will be used normally; during the event, any products sold at a discount must clearly indicate the original price and current price on the price tag, and the customer service staff on each floor must strictly check; All manufacturers or suppliers conducting discount sales, hanging banners, and promotional shopping guides in stores must be reviewed and approved by the Marketing Planning Department. The Marketing Planning Department and the shopping mall management department will strictly inspect unauthorized hanging of banners or display of promotional shopping guides.