Unboxing video is a video of the process of unpacking an online shopping item after it has been delivered by express delivery. It is called an unboxing video.

The unboxing video is different from the previous direct display. The products in the box will bring a sense of mystery to the audience and satisfy the curiosity of contemporary young people.

The process of cutting open the product layer by layer and taking it out gives users a sense of excitement and the ritual of taking out new things, giving young people an alternative way to relieve stress.

And the immersive unboxing video can make users immersed in the scene, increase user participation, and thus generate a desire to purchase.

When people decide to buy a product, the first thing they think about is to experience it.

Compared with the traditional planting and product details page introduction, watching the unboxing video is more engaging.

It conducts unboxing exploration and comprehensive experience from the perspective of consumers. Consumers will put themselves into the unboxing process and bring themselves the pleasure of consumption.

Therefore, when many bloggers unbox the product, many viewers will be more excited than the blogger. The moment the product comes out of the box, they are already planting seeds and want to place an order immediately.

Characteristics of unboxing videos: There are currently an endless stream of immersive unboxing videos, which are different from the "real immersive" videos that lasted for tens of minutes or even hours in the past. They cater to the fragmented reading needs of contemporary young people.

A video of just a few minutes can allow us to stop and watch it and repost it at any time. It can create a strong correlation with the creator in a short period of time, thus forming a viral spread.

Satisfying the curiosity and strong participation needs of young people is the underlying logic behind the popularity of unboxing videos.