From 65438 to 0995, the trademark "Maojia" was registered with the State Administration for Industry and Commerce. In order to give full play to the brand advantage of the "Maojia" trademark, better develop the foreign business of "Maojia Hotel" and make greater contributions to the development of socialist economy, Shaoshan Maojia Hotel Development Co., Ltd. announced the establishment of 1999 in June, acting as the agent of the "Maojia" trademark licensing consulting business and other businesses, and standardizing the development and management of franchise chain stores. The establishment of Shaoshan Maojia Hotel Development Co., Ltd. marks that Maojia Hotel has stepped onto a new stage and ushered in new development opportunities. Maojia Hotel has been accepted as a member unit by China Chain Store & Franchise Association and China Cuisine Association, and won the titles of "China Famous Restaurant", "National Top 100 Catering Enterprises" and "National Green Catering Enterprises". With the rapid development and expansion of the company, the "Maojia" trademark was awarded as "Hunan Famous Trademark" in 2002, 2005 and 2008, and was recognized as "China Famous Trademark" by the Trademark Office of China Administration for Industry and Commerce in April 2009. In May 2009, "Shaoshan Maojia Hotel Development Co., Ltd." was officially renamed as "Hunan Shaoshan Maojia Development Co., Ltd."
Hunan Shaoshan Maojia Development Co., Ltd. has carried out brand-new packaging for the "Maojia" catering brand. From the external style of the floor and the door, to the design and decoration of the internal hall and box, it is unified according to the style containing Mao's characteristic culture, which fully shows the rich and colorful Mao culture. On the basis of maintaining the decorative culture of Mao Shi family, the decorative layout style has been adjusted in detail, including the rural sentiment of Shaoshan Hall, the gorgeous sunrise of Jinggangshan, the combination of rigidity and softness of Anyuan Hall, the tranquility and peace of Zunyi Hall and the simplicity and elegance of Yan 'an Hall. At the same time, we have produced cultural propaganda articles, tableware, employee clothing and so on with unified logo. At the same time, in order to provide better service support for franchise stores and guide chain stores to strengthen their own management, the company has also formulated and produced all-round construction and operation manuals such as Maojia Hotel, waiter training materials, employee handbook, rules and regulations, operation management and marketing methods, and teaching materials on cooking methods of Maojia restaurant and Maojia cuisine. At the same time, the Maojia Hotel Chef Training School was established. Since March 1 2009, the chefs sent by the head office have been on duty with official seals. In this way, while supporting the franchise brand, it also enhances its own anti-risk ability, improves the service level of local stores, ensures the quality and taste of "Maojiacai" products, and provides a strong guarantee for the sustainable development of chain stores.
"Maojia Hotel" has experienced many ups and downs since its establishment more than 20 years ago. Today's development is inseparable from the care of many people for the "Maojia" brand. In March 2009, in order to adapt to the rapidly changing market economy environment, change ideas and realize the sustainable development of the enterprise, the board of directors of the company began to reorganize the management team, introduce scientific management system and advanced service concept, and focus on strengthening communication and interaction with franchisees and other follow-up services, leading franchisees to the level of standardization, modernization and refinement.