1. There are three coffee machines used by Starbucks, namely La Marzocco, Mastrena and Verismo. La Marzocco is a fully manual coffee machine, which takes a little longer to make and the process is more complicated. Mastrena and Verismo are fully automatic, which are widely used by Starbucks in the market at present.

2. costa uses Lisa and Marisa.

with the characteristics of different coffee brands, Starbucks' American accent attracts more young people, COSTA's lazy afternoon tea style attracts more female consumers, and carving time and coffee (special reading) are places for young artists to meet.

Extended information:

Starbucks' price positioning is "luxury goods that most people can afford" and its consumer positioning is "white-collar workers". Most of these customers are high-level intellectuals, who like fine products, food and art, and they are consumers with high income and high loyalty.

in the catering service industry, the cost of differentiation is very high, so it is very difficult to attract customers through products and prices. However, customers often will not change for a long time after agreeing with a service, and will use this service stably for a long time. This is particularly obvious among white-collar workers, who always have a psychological tendency to pursue stability. Therefore, Starbucks uses "attack strategy" to move customers and cultivate their loyalty.

the Costa brothers opened their first coffee shop in London in 1971, and with the help of their family and friends, the Costa coffee shop expanded at the growth rate of opening two new stores every year. In 1988, the Costa brothers moved the roasted coffee bean factory to Old Paradise Street, Lambeth District, London, and used this factory to store roasters and green coffee beans (those waiting to be roasted).

subsequently, the company developed rapidly, and the newly equipped coffee bean roaster became the key factor of Costa's business development. In the 199s, Costa developed rapidly, and by 1999 it had increased to 186 coffee shops. In 2, Costa sold as many as 3.7 million cups of coffee every week.