? Life is inseparable from all kinds of activities. Popular activities are accompanied by excellent activity plans. Before writing an activity plan, you need to determine a theme. How to write an activity plan? The following is my "Planning Scheme for Teacher Xie Banquet (5 articles)" for your reference and use, and I hope you can share it! About the planning scheme of the Xie Shi Banquet (5 pieces) (1 piece)

? I. target market analysis

? Teachers spend more than 1 days and nights with students, giving them lifelong enlightenment, giving them understanding and tolerance, and educating them to establish the concept that every minute is accurate. In recent years, the "Xie Shi Banquet" is very prosperous. According to the survey, the teacher-thanking banquet has become the second largest wedding banquet for ordinary families, which is second only to the wedding banquet. There are n reasons for the "teacher-thanking banquet" and "fire":

? Reason 1 (student): Other students are having a banquet in the restaurant, so I have to do it, otherwise I will lose face.

? Reason 2 (Parents): Other parents have held a thank-you banquet for their children. If they don't thank their teachers, they can't make up their minds.

? Reason 3 (parents): The teacher's thank-you banquet should be held for friends and relatives. If you attend others' teacher's thank-you banquet, you have to do it in order to get back some money.

? Reason 4 (society): It is a great happy event for children to go to school. Having a feast with friends and relatives can increase the festive atmosphere and connect feelings.

? Reason 5 (business): business is booming, income is rising, which can gather popularity and festive spirit, and increase turnover and hotel popularity. Why not do it?

? Second, the pricing strategy

? 1. When making the menu of Teacher Xie Banquet, we should consider linking the menu with the teacher to increase the festive atmosphere, so as to win the favor of students and parents.

? 2. For high-priced dishes, it is recommended to combine the reduction and the creation of new dishes.

? 3. The price of the Xie Shi Banquet (explained below) should be divided into high, medium and low grades, and the consumption level should be expanded reasonably.

? 4. The price of other drinks and other services can be changed flexibly according to the actual situation of the hotel (but it should be set according to the net profit of the hotel).

? Third, the marketing strategy

? 1. Make a special thank-you banquet package. According to the actual situation, the "thank-you banquet" can be divided into three grades: one table for "Ten Years Cold Window Banquet" at 468 yuan, one table for "to be no.1 Banquet" at 568 yuan, and one table for "Top Scholar and Banquet" at 668 yuan. The names of the dishes should be packaged reasonably to reflect a strong cultural atmosphere (see the annex for the specific menu).

? 2, the champion and the banquet, invited with pride. Specially invite the champion of the college entrance examination (one in literature and one in science) to gather the hotel for a bright future; Give each champion exquisite school supplies as a souvenir; To be no.1 Banquet (please give full play to leaders' connections and make invitations).

? 3, business interaction, gifts. The hotel cooperates with other businesses, schools or suppliers to sign reciprocal terms in the form of "one-on-one", and prepares coupons for students. It is suggested to adopt a "win-win" approach, with the active participation of marketing, finance and the company.

? 4, there are gifts on the table, and there are surprises on the field. Students who hold a thank-you banquet in the hotel can get a bottle of 52-degree white wine water aged in Kouzijiao for five years (worth 128 yuan per bottle) regardless of the consumption amount. Anyone who patronizes more than ten tables (including ten tables) will be given a table with the same grade meal label; Spend five or more tables (including five tables) to give away souvenirs for students to study, and so on.

? 5. Free parking space, priority booking, free photography, free doctor's hat, etc.

? 6. After dinner, give the teachers attending the banquet a beautiful small gift (with the name, telephone number, address and website of the hotel printed on it).

? Iv. advertising strategy

? 1. Place some outdoor advertisements at the gate of the hotel (receipt cards, banners, ink painting).

? 2. TV, street banners and newspaper advertisements are combined. Advertising words: "years of teacher's kindness will never be forgotten, and a glass of sake shows deep affection!" " At this point, when the peach blossoms and plums are fragrant, the Bird of Paradise Hotel grandly launched a thank-you banquet (ten-year cold window banquet, to be no.1 banquet, champion and banquet) to express the gratitude of the students.

? 3, you can try the mobile phone short message advertisement, the focus of mass sending is the old customers of the original hotel, pay attention to the use of appropriate language, mainly introduce the latest activities of the hotel.

? 4. Make a pop-up box advertisement or a larger xx animation advertisement or banner on some agreement websites. The processing of web animation and pictures must be consistent with the marketing content.

? 5. Flyer advertisements can also be used to print 1, copies of activity leaflets, but the leaflets must be beautifully made and accompanied by dishes.

? Note: You can choose several kinds of the above advertisements at the same time, and promote the key communities or schools.

? V. other relevant strategies

? Security guards must ensure the safety of the hotel; Designate some incentive policies for waiters and related staff to arouse their enthusiasm for work (this content can be refined in the future); Put some high-grade music in the hall; Service language skills; The speed of serving food must be fast; The layout of the hall does not need to be too luxurious, but it should be beautiful and generous, showing the humanistic culture of respecting teachers and valuing Taoism.

? VI. Effect prediction < P >? 1. Direct effect: If the promotion and related services are in place, 1 tables will be received each month, with an average 5 yuan per table, that is, 5, yuan, and the net profit will be increased by about 2, yuan; The total income is at least higher than the same period of last year, and we strive to break through the million mark again.

? 2. Indirect effect: word-of-mouth publicity with 1, customers per month, plus banners, outdoor advertisements, newspapers, online media advertisements, souvenir advertisements, 1, leaflets, etc., directly know that the number of people is at least 2,, which improves the brand effect and increases the opportunities for these people to spend money in hotels in the future, and has long-term marketing benefits.

? Vii. other suggestions

? 1. The reservation department can search the information of some key customers and publicize them among the familiar customers first.

? 2. With the consent of customers, input the customer information into the database of the reservation department (the key is the customer's name, position, unit and mobile phone number) to serve the future promotion (this content can be refined in the future).

? 3. Do a good job of the hotel website as soon as possible. The website must be made by professionals. The domain name should be simple and easy to remember. The design of the webpage should reflect the characteristics of the hotel. The color is mainly warm, and the homepage should have a big xx animation. There should also be news release system, online marketing system, customer message board, customer forum, employee entertainment and other aspects. Enhance the hotel's popularity and increase its market share through network marketing (the advantage of which is large audience and low cost). About the planning scheme of the Xie Shi Banquet (5 pieces) (2 pieces)

? I. background and objectives of the activity

? "Ten years' cold window is a joy to be on the list, and xx food is a thank you"

? After the college entrance examination, students will be admitted to the ideal universities one after another. The success of students can not be separated from the hard work of teachers. Gratitude is a Chinese virtue, and the thank-you banquet is also the most direct expression for students to thank their teachers for their teaching. The timely launch of the thank-you banquet in xx Food City can not only increase business sales in the off-season, but also increase the hotel's brand of gratitude culture.

? Second, the activity time

? 2xx 1-2xx 3

? Iii. activity plan

? 1. menu making

? Make a special thank-you banquet package, and the names of the dishes are packaged and beautified, reflecting a strong cultural atmosphere. While arranging the dishes, it is suggested to add some new dishes appropriately; In order to cater to the consumption needs of different levels of guests, four different levels of thank-you banquet packages are introduced, which are as follows:

? Ten-year cold window banquet is 488 yuan/table

? To be no.1 banquet 588 yuan/table

? Grand Youth Pre-employment Banquet 688 yuan/table

? No.1 scholar and banquet 888 yuan/table

? 2. Giving preferential policies

? Each table is presented with four bottles of beer, one large bottle of nutrition express and one fruit platter.

? Free audio microphone equipment and background music during the dinner.

? During the dinner, a photo was taken by a special person and a photo of the dinner was presented (electronic version).

? A set of school supplies can be given away with the university admission notice.

? Customers who book the number one scholar and banquet for more than 688 yuan/table, and book more than 5 tables at one time, will be given a train ticket (Pukuai) to the place where the university is located (in the province) with the university admission notice; Customers who book more than 1 tables at one time will be given a train ticket (Pukuai) to the university (outside the province).

? Note: The above-mentioned gifts are provided that the food is not discounted, tax is not included, and they are not enjoyed at the same time with other preferential activities in the store.

? Iv. campaign promotion strategy

? 1. Activity slogan: Ten years of cold window is happy to be on the list, xx food is grateful!

? 2, banner advertisement: xx Food City Thanksgiving thank-you banquet is in hot reservation! (outside the store)

? Xx Food City wishes all students to be no.1 a bright future.

? Thank you banquet reservation hotline: xxx (outside the high school gate)

? 3. Electronic screen advertisement: Ten-year cold window is happy to be on the list, xx food thanks Shi 'en, and xx food city has specially launched a thank-you banquet. Ten-year cold window banquet: 488 yuan/table, to be no.1 banquet: 588 yuan/table, champion and banquet: 688 yuan/table. For details, please enter the store for consultation.

? 4. SMS advertisement: xx Food City wishes to be no.1, a student in the county, a bright future. The Xie Shi Banquet is in hot booking, and there are also train tickets for booking. The booking hotline is XXX (1,)

? 5. Outdoor inkjet advertisements: advertising words, banquet packages, preferential policies, etc.

? 6. In-store advertisements: X-display stands: advertising words, banquet packages, preferential policies, etc.

? Kt Edition: Gratitude and Cultural Sentences (1 pieces)

? The prosperity of trees is attributed to the cultivation of the land, and the success of students is attributed to the hard work of teachers.

? 7. Elevator advertisements: slogans, banquet packages, preferential policies, etc. About the planning scheme of the Xie Shi Banquet (5 pieces) (3 pieces)

? 1. purpose:

? In order to seize the annual graduation opportunity of students, promote customers' awareness of the enterprise and improve the hotel's operating income. Formulate this plan.

? 2. scope:

? Xx hotel

? 3. Activity time:

? 2xx year x month x day-2xx year x month x day

? 4. Responsibilities:

? 4.1 The general manager is directly responsible for the leadership of this plan;

? 4.2 The direct management personnel of each department shall be responsible for the implementation and leadership of this plan;

? 4.3 The Marketing Department shall be responsible for publicizing this plan;

? 4.4 Quality inspection is responsible for inspection and supervision of this scheme.

? 5. Activity details:

? 5.1 The hotel grandly launched a series of preferential packages for the Teacher Xie Banquet, which are as follows:

? Ten-year cold window banquet 999 yuan/8-1 people's gift: step by step to promote fruits and vegetables, a splendid future banquet 199 yuan/8-1 people's gift: a bottle of xx white wine, 1299 yuan/8-1 people's gift: a bottle of xxx white wine, Pengcheng Wan Li banquet, 1599 yuan/8-1 people's gift: a bottle of xxx white wine, 1799 yuan/8-1 people's gift. 5.2 The hotel is equipped with a set of bachelor's (doctor's) uniforms for students, family members and teachers who come for dinner to take a group photo as a souvenir.

? 6. Items needed:

? 6.1 Activities promote two sets of Yi Labao. 6.2 Bachelor's (Doctor's) uniform. 6.3 A digital camera.

? 7. Incentive:

? 7.1 If the progress of the activity is affected by personal reasons during the activity, the responsible person will give 1 yuan a negative reward.

? 7.2 If the complainant is misunderstood by the guest due to his ignorance of the activity, the responsible person will give 1 yuan a negative reward.

? 7.3 In the event that the service and dishes caused complaints due to quality problems during the activity, the responsible person shall, in addition to compensating for the losses, implement the 5 yuan negative reward.

? 7.4 In the course of the activity, 2 yuan will be rewarded if he actively solves problems for customers and provides quality services, and is praised by customers.

? 7.5 2 yuan will be rewarded by the food producer if the food in the kitchen department is recognized by customers and praised.

? 7.6 Marketing Department takes the initiative to introduce the Xie Shi Banquet, which exceeds 5 tables per month, and the responsible person rewards 1 yuan for each table. About the planning scheme of the Xie Shi Banquet (5 pieces) (4 pieces)

? Conception of the ceremony: try to break through the fixed pattern of the thank-you banquet, enrich the whole ceremony, and put an end to the excessive similarity with the wedding.

? The flow of the ceremony: "Jingjing campus, thanking teachers for their kindness" and "sailing on the 18th xx sail" constitute two major links.

? The arrangement of the ceremony: the pure light blue represents the girl's purity, and the little avenue of stars represents that her future has a vast sky.

? 1. main station

? A, a champagne (retractable) background, a photo sign, with four Chinese characters of to be no.1 in the middle, and blue background light with several auxiliary effects

? B, 6 blue road guides in front of the background, and 6 pots in silk flower

? C, the main stage balloon bedding

? 2. The background of the doorway is the photo wall of children

? 3. infield

? A, the blue Avenue of Stars is covered with passages

? B, luxury road shadows (blue and pink can be changed in two colors) 1, and silk flower 1 pots

? C, 8 fireworks or fireworks.

? D, a champagne tower.

? E, indoor balloon bedding

? 4. Layout outside the door

? A, the air touch arch (rainbow gate) is marked with "to be no.1" for a classmate, and two photos of the X-frame are attached. 5. staffing

? One sound engineer, one effect engineer, three on-site assistants, one supervisor, two emcees and one photographer.

? 6. lighting equipment

? One bubble machine, one spotlight, eight indoor courtesy flowers and two groups of cold fireworks (8 in the first group and 6 in the second group)

? 7. Audio part:

? 1. a

mixer? 2. a

power amplifier? 3. Two speakers

? 4. two microphones

? 5. a computer

? 8. photography

? A, put two big cameras

? B, a rocker arm

? 9. throw in a projector and play the growth photos

? The form of the ceremony: hosted by a live reporter, trying to be unexpected, natural and relaxed, and supporting the soul of the ceremony with China elements.

? First, Jingjing Campus

? 1. Radio broadcast sound effects:

? * * radio station, * * radio station, FM 1. 6 MHz, now broadcast a good news, after 12 years of hard study in the cold window, students in Guanghua (Xiangyang) high school lake ranked first in the class and third in the age.