Current location - Recipe Complete Network - Food world - How to make product positioning for app?
How to make product positioning for app?
The positioning methods of APP development products are as follows:

1 to determine the overall positioning of the App.

Before starting the App development project, we should clarify the overall positioning of the App. Positioning includes the core function positioning, sales target positioning and marketing role positioning of App. The goal of positioning should be clear and quantifiable, and the ultimate goal of each positioning should be consistent.

2. Determine the target users of the App.

After determining the core function positioning of the App, the next step is to determine the location of the target user group to be covered by the App. Facing different target groups, the functional logic, interactive interface and marketing promotion methods of the corresponding App are also different. For example, for users with high professional level, the interface design must be professional, simple and easy to operate; If it is oriented to ordinary public organizations, the interactive interface needs to be attractive and have a good operating experience.

3. Highly valued user experience

User experience not only includes friendly operation flow and smooth background logic, but also includes many basic problems that need to be considered in the initial stage of positioning. But if you want to improve the user experience, you can't make mistakes by grasping the principle of "facilitating users' work and life".

4. Ensure the network security of users.

With the development of users' online consumption habits, the network stores a large number of users' private information. Once there are some security holes in the App, users' personal information, private content and even property are in danger of being lost. Therefore, in the initial stage of App development, security is a problem that must be considered and needs to be highly valued.

5, design and development team cooperation

Application designers and developers need to constantly convey ideas about products in order to realize the user experience and sensory color as much as possible.