l Increased visibility,
l Expanded brand influence
l Increased sales;
l Expanded industry competitive advantage
l The comprehensive competitiveness of enterprises has been improved. After a period of development, the products on the group buying website have developed from the initial food (dining out), entertainment and leisure, beauty salons and other boutique group buying to now all-inclusive. The number of group buying products reaches more than 900 every day. The cooperative merchants were basically unknown at first, but now well-known merchants like Quanjude are also involved. While merchants have a deep understanding of group buying websites, their requirements for them are also constantly increasing.
With the proliferation of group buying websites, it often happens that several group buying websites find the same merchant at the same time. "In the past, we looked for group buying websites to carry out activities, but now several group buying websites come to us at the same time." said Mr. Huang, who currently runs a fast food restaurant. Merchants are also becoming more and more cautious about cooperation with group buying websites. "The quality, strength and discounts of the cooperative merchants are directly related to the popularity index of the group buying website. Everyone wants to cooperate with good merchants, and this time it is time to compete for the strength of the group buying website, from the number of members, popularity, integrity to The specific payment method and time have become reference factors. Websites with strong strength, good reputation and good reputation will even launch multiple group buying projects at the same time,” said Manager Zhang of Tuandan.com. Consumers are becoming more and more sophisticated and demanding. Group buying expert Jing Shui said: "For example, right now, it is the time to eat hot pot. Many group buying websites have launched group buying activities for hot pot restaurants, so I will definitely compare which one has the strongest activity. And if some merchants at this time If there are projects suitable for winter such as steaming, I will definitely take action. "In addition to product competition, group buying websites are also facing fundamental changes.
Not long ago, Lashou.com announced that it would launch “personalized group buying”. Activities with different group buying information can be pushed to different users based on factors such as gender, location, purchase history, and interests of each user.
This is to deal with the problem of increasingly homogeneous group buying websites. In this way, on the one hand, small merchants who are unique but do not have the ability to receive a large number of customers can participate. On the other hand, users can also receive targeted projects every day.
In addition, Groupon, the originator of group buying on the other side of the ocean, is testing the feasibility of a self-service group buying platform, that is, merchants and users can publish group buying information on their own. Groupon predicts that in the future, it will surpass its current daily group buying business, become more popular among merchants and users, and gradually become mainstream. Statistics show that at present, nearly 30% to 50% of domestic group purchasers do not go to make purchases after frantically clicking on group purchases. The current model of group buying websites is "pay first, consume later". The disadvantage of this model is that consumers cannot refund on their own. Recently, a group buying website took the lead in launching a "return at any time" service. As long as the purchase has not been consumed, refunds can be made at any time, even if the group purchase has expired.
According to Ren Chunlei, CEO of Tuanbao.com, which promotes this business, members who need a refund only need to log in to the member center, click "Refund Application" in the order that needs a refund, and it can be done Money back, no strings attached. After submitting the application, the refund will be immediately returned to the cash account of the website. Generally, it takes 7 working days to withdraw cash. If you do not need to withdraw cash, you can directly use the refund to continue shopping on the website.