There are three key points in this paper: 1. A cup of buttered tea inspired him to develop invincible coffee. It is not difficult to make bulletproof coffee, but it may be counterproductive. 3. Selling certified "bullet-proof coffee" raw materials, creating a business of $ 1 billion.
1. A cup of buttered tea inspired him to develop invincible coffee.
Dave asp was born in 1973, New Mexico, USA. After receiving a degree in information engineering from California State University, he entered Wharton Business School to study for an MBA. After graduation, Asprey worked in Silicon Valley and served as the vice president of cloud system security department of Trend Micro.
Although asprey has made great achievements in his work, he has been sickly since he was a child. /kloc-at the age of 0/4, his knee was diagnosed with arthritis. He found it hard to accept at that time. After all, this should be a disease that only the elderly can get.
Asprey's metabolism is not very good, and he is forgetful. In his twenties, he even weighed nearly 300 pounds (about 136 kg). At that time, the doctor warned asprey that he would have a stroke or a heart attack.
In order to improve his health, asprey became a "biological hacker" and began to study various health preserving methods. He went to Tibet to study meditation in 2004. Facing the low temperature of minus 10 degrees, asprey began to feel dizzy when walking on the Qi Feng in Gangrinbo.
After returning to the United States, asprey immediately devoted himself to research and wanted to make his own "butter tea".
Asprey found that yak milk needed for brewing "butter tea" is very rare in the United States. Therefore, he decided to replace it with cream made from cattle raised in the pasture. In addition, he also found that the effect of using coffee would be better than tea. Asprey also added coconut oil to the drink to make it more nutritious. He named this drink bulletproof coffee. The reason why the name "bulletproof" is used is because asprey hopes that this cup of coffee can make people feel invulnerable and omnipotent like Superman.
After a long experiment, asprey finally determined the raw material of bulletproof coffee. In 2009, asprey published the formula of bullet-proof coffee on his blog, and officially introduced the drink to the world.
It is not difficult to make bulletproof coffee, but it may be counterproductive.
In fact, it is not difficult to make your own bulletproof coffee. According to the recipe published by asprey, 240 ml of black coffee, one tablespoon of cream and one tablespoon of coconut oil are put into a blender and mixed evenly, and a bullet-proof coffee with about 225 calories can be obtained.
Asprey suggested that we could use two bulletproof coffees instead of breakfast every morning. In this way, we can not only lose weight, but also the energy provided by bullet-proof coffee can make our thoughts clearer and our spirit more concentrated. Asprey said that he has lost more than 65,438+000 pounds (about 45 kilograms) since he started drinking bullet-proof coffee in the morning.
"Bulletproof coffee" will lead to such an effect. In fact, it has the same principle as the popular "ketogenic diet" (high fat, moderate protein and low carbohydrate diet), that is, oil is used instead of energy obtained from carbohydrates.
When we eat less carbohydrates, the body will get the energy it needs by burning body fat. Therefore, it will make us thinner. As for the grease contained in bulletproof coffee, it is the most difficult substance for human body to digest. Coupled with the lack of carbohydrates, metabolism will slow down, which can help us prolong our satiety. When the fat you eat can't burn quickly to generate energy, it will also make your body consume the accumulated fat in the body to provide enough calories.
Therefore, people who drink bulletproof coffee for breakfast can't eat until six hours later, otherwise, it may cause the body to absorb too much fat, which may lead to the opposite result.
Of course, many scholars are very skeptical about the efficacy of bullet-proof coffee. Some nutritionists believe that drinking bulletproof coffee for a long time for breakfast may lead to nutritional imbalance. Moreover, a large amount of oil absorption will also lead to indigestion, which in turn will lead to various gastrointestinal diseases.
3. Selling certified "bullet-proof coffee" raw materials, creating a business of $ 1 billion.
After successfully developing and inventing "bullet-proof coffee", asprey began to give speeches in different countries and introduce "bullet-proof coffee" to more people. In 20 14, jimmy fallon, the host of the famous American late-night talk show "The Tonight Show", invited shailene woodley, the actor of the movie "Divergent", to drink "bullet-proof coffee" on the show, which also made more people know about this magical drink.
While promoting bullet-proof coffee, asprey decided to start selling three ingredients of his certified bullet-proof coffee on the Internet. Because he believes that these raw materials can make the perfect bullet-proof coffee!
Having worked in Silicon Valley for many years, Asprey knows many venture capital companies. Therefore, asp Rey found a friend who works in Sany Venture Capital Company and asked him to invest $50,000 so that asp Rey could buy raw materials for bulletproof coffee. His friends seldom appreciate bullet-proof coffee, and Sany Venture Capital finally decided to invest $9 million in asprey.
With this fund, Asprey will gradually expand the brand of "bulletproof". Besides coffee, he will add different products, including nutrition, food and drinks. And "Bulletproof" has gradually become a "life brand" company.
In 20 16, Asprey successfully won the "bullet-proof" product sales of the American supermarket chain Whole Foods. Further let more consumers know about the brand "bulletproof". According to the research of Mintel, a famous market analysis company, although many functions of bulletproof products have problems (many "life brands" have this problem), this brand has a great influence on consumers. Whole Foods decided to cooperate with bulletproof after seeing this clearly.
According to asprey's own estimation, bulletproof coffee has sold about 65.438+600 billion cups of coffee since he started selling the raw materials of bulletproof coffee. The influence of "bullet-proof" also enabled Asprey to successfully raise $40 million in the 20 18 C round of fundraising. This year, the income of "bulletproof" will exceed 1 billion dollars.
"Bulletproof" business is in full swing, and asprey continues to make herself healthier. In recent years, he has actively studied various "terrible" health methods, including taking out some bone marrow from the body every six months to extract his own stem cells, and then injecting them into the whole body again to keep healthy.
Asprey's latest goal is to live to 180! He said: "I don't think this is science fiction! I am willing to do my best for this! 」