the top seven account bloggers all have more than 10 million followers, which shows that Douyin users favor food accounts.
Food has a natural appeal to people, so it has become one of the content categories that the Douyin platform attaches great importance to.
Currently there are four main types of food content on Douyin:
1. Tutorial type
Tutorial food videos are more like recipes, each The steps for making the dish are photographed in detail to teach users how to make delicious food. Video production costs are low, operability is relatively strong, and the update frequency will be accelerated. It only focuses on showing everyone detailed tutorials on "home-cooked food". The account itself is like an exquisite cookbook. Although there are no real people on camera, the steps are detailed and the picture quality is good, which will attract the attention of a large number of users. Many fans left messages: Save it first and try it when you have time.
In addition to "Home-cooked Food", tutorial accounts also use real people to create personal food IPs, such as "Poor Cuisine", which teaches everyone how to cook and also explains it with text
< p>Jiehe’s cool and exaggerated movements are in a league of their own.2. Store exploration type, looking for special food
Another type of store exploration, there are generally two ways of communication.
One is a pure TanDian account. This type of account has a strong regional character. It is usually a food exploration in the city where the account operator is located, such as "Tandian Jinan", the main tag is
Jinan Foodie Up Master will show you how to eat in Jinan! ?.
On the other hand, many food bloggers add store positioning to their video content to guide users to go to the store for consumption and tasting.
3 Eat broadcast category
Euk broadcast is quite popular on various platforms. Mainly to attract users' attention by eating novel foods or showing off their huge appetite.
As a leading expert in the mukbang industry, Mi Zijun once said that the reason why mukbang is popular is that watching other people eat is very relaxing, and secondly, you will be healed in the process of watching. Some things If you can't eat it yourself
watching others eat it will give you a vicarious sense of satisfaction.
They also serve as a vane. Tell everyone where to find delicious food. For example, the popular "Langweixian" is currently popular.
4 Rural Life Category
Most of the bloggers who use pastoral life as the background of their stories live in rural areas. The content of the video shooting, from the selection of materials to cooking, every move gives people a sense of regression. The sense of leisure in the countryside.
For example, Li Ziqi, known as "American Internet Celebrity", is in her video. Older cooking methods are used in the preparation of delicacies, and the chirping of insects and birds in the background enhances the user's sense of immersion, as if they are in it at the moment.