The mahjong business in 40 yuan, with four hours for one game and four cups of tea, can bring thousands of dollars in profits to Boss Yi a month, but cooking will increase the turnover to tens of thousands. Therefore, in the center of gravity, boss Yi pays more attention to the kitchen in the store and the cooking quality in his own store.
The kitchen is the top priority of a restaurant.
"Three years ago, when I first took over, this store could only earn two or three thousand yuan a month. The original owner just felt that the profit was poor and transferred the store to me. " Boss Yi said.
How has business improved since taking over?
Boss Yi analyzed it for a while.
Decoration? The pattern has not changed, and occasional renovations have not changed anything.
Location? The location of the store has not changed, but it is at the bottom of the family building, and the surrounding environment has not changed much for several years.
"But our food has become delicious," said Boss Yi. "Our store is family-style. Without inviting others, we have to cook by ourselves, including cooking. " After these years, it is inevitable that the craft will get better. In addition, Boss Yi also learned many new dishes: "Since I opened this store, I have learned many dishes, such as diced Chili chicken and cola chicken wings, which I didn't know before. You can open a restaurant. You can't just come and go with these dishes, so you must find a master to learn. "
Therefore, in the past two or three years, there have been more and more dishes for guests to choose from in Yi Boss's restaurant.
Repeat customers should also be cultivated.
There are still some things in boss Yi's shop that are different from other restaurants.
Often, you will find that on the take-out platforms such as Meituan take-out and Hungry, some merchants have full discount activities such as 30% off 2 yuan, but they can't enjoy this discount when they go to offline stores. Boss Yi thinks this is unreasonable, which may be a business opportunity.
So, he did this full reduction activity in the store. When customers spend 20 yuan once in the store, they can pay two less, and when they spend 50 yuan, they can pay five less. This really makes many customers who spend more than 30 yuan to 40 yuan order another dish in order to get the full reduction.
In addition to the full reduction, boss Yi also held another full gift activity. When the accumulated consumption in the store reaches 500 yuan, guests can get a fried dish above 20 yuan free of charge with the spent receipt.
"Are there many people?"
Boss Yi replied: "It is still relatively few. In fact, I often see several regulars spend more than 500 yuan in the store, but never take a receipt to get it. Most people don't have the habit of keeping small receipts. Maybe they know that they can save small tickets for food, but it is still very troublesome for many people to save small tickets one by one. " However, there are also guests who are not afraid of trouble, take good care of small tickets and cook with a stack of small tickets.
"In fact, it doesn't matter whether the guests come or not to change dishes. It is important to let the guest know that he can come and change. " Boss Yi said. This is his means of cultivating repeat customers, which may be difficult for laymen to analyze, but for boss Yi, the turnover is still obvious.