The difference between self-media and Taobao is as follows: self-media is a content platform. You can publish your articles on these content platforms and earn income in the form of dynamic short video albums. The prerequisite for obtaining income is that the platform can receive some advertisements. Taobao is a centralized platform for e-commerce operations. Anyone can open a store on it and buy and sell on it.

The differences between self-media and Taobao are as follows:

We-media is a content platform. You can publish your articles on these content platforms and earn income in the form of dynamic short video albums. .

The prerequisite for obtaining income is that the platform can receive some advertisements and place these advertisements into your content.

These ads are attached to your content. Users will see the ads or click on the ads while clicking on the content.

This process brings income to the platform, and it also brings income to you.

Taobao is a centralized platform for e-commerce operations. Anyone can open a store on it and buy and sell on it.

Most people use Taobao as a channel to purchase products, and many people buy things online.

Most of them use Taobao, so this kind of platform is more of a consumer platform.

Comparison of the advantages and disadvantages of Taobao and self-media stores:

1. The advantage of Taobao is that it has free traffic (although the amount is not too large), while micro-stores have to attract customers themselves and get free traffic. It can be ignored;

2. Taobao’s advantage is the management constraint mechanism, so users may be more assured. The threshold for Weidian is very low, and new users may be hesitant;

3. Taobao’s disadvantages However, the operation and management costs will be higher. There is no threshold for Weidian and there is no cost to open a store;

4. Taobao's decoration and operation mechanism are more complicated, while Weidian is relatively simple.

Opening a WeChat store is not suitable for those who have no foundation in marketing channels. Taobao can at least have some traffic in the early stages, which can be accumulated slowly.

If you open a WeChat store, it is equivalent to someone else building a simple e-commerce platform for you. You have to rely on yourself for traffic, regardless of whether you have accumulated self-media or purchased traffic.

Use self-media to open a store?

1. If you don’t have your own fan base, you have to be prepared to make no money at the beginning if you buy marketing. The traffic purchased from self-media is not cheaper than Internet advertising;

2. Have your own If you accumulate fans, such as thousands on WeChat, or more than tens of thousands of fans on Weibo, you will have no problem supporting yourself, and you can control your marketing costs without borrowing external help.

If you want to be a better e-commerce and achieve greater development, you have to see whether your true fans can rise quickly, but this is impossible for the vast majority of self-media. ;

3. Mutual marketing from self-media? This is a means to expand marketing channels, but it is still not enough to attract the attention of the capital market. The magnitude is still too small, and the ceiling is easily visible.