Restaurant Entrepreneurship Tips: Open a small restaurant and deal with food every day. Many people have this wish.

On the surface, opening a restaurant means finding a storefront to set up a stove, frying dishes and serving them to customers.

In fact, even if you open a small restaurant, there are many links and trivial things.

It is especially important to plan the opening well, sometimes it directly affects the success or failure of the restaurant.

Taking an investment of 300,000 yuan as an example, we dissect the major steps of opening a specialty small restaurant and introduce the tips for starting a business in the catering industry.

Tip 1: Correct and far-sighted location selection How to open a restaurant with huge financial resources? The experience of successful people is: Choosing an investment location before operating is the most important step. Choose a location with appreciation potential.

For an investment of around 300,000, two places are the best choices.

One is where there are many company office buildings, and the other is where residents live densely.

Choose a place with a lot of company offices to ensure business at noon.

Some restaurants often have too many empty seats at noon and not enough seats at night.

Lao Catering is very concerned about whether the business can be done well at noon.

This can ensure a healthy operation throughout the day.

There are many ways to choose a store.

You can use media advertisements, resale advertisements in front of stores, or you can directly look for newly developed houses and negotiate with the landlord.

Another way is to choose a general location and contact the store owner directly, no matter what the other party is doing now.

Although this method is more tiring, it is more effective.

You can take advantage of the effects of Tendolong City.

Don’t think that places with many shops are inappropriate to enter.

If there are too many small specialty restaurants on a street, it will create a multi-store effect, making it easier to do business than going alone.

The key is to make a difference from other stores among so many stores.

Earning part of the sublease fee when subletting is almost an open secret in the catering industry.

Therefore, those who are new to the industry must be careful when subletting other people’s stores.

There are some pitfalls you should be aware of when subletting a store: First, because the subletter has encountered road demolition projects and can no longer operate the store, it just wants to recoup some of its initial investment through subletting.

Therefore, when looking for a store, you must first inquire carefully about nearby stores. It is best to ask the planning, housing management, or industrial and commercial departments.

If a place is about to be demolished, the local industrial and commercial office will usually receive a notice.

Second, the original restaurant was subject to restrictions on sewage discharge, fire protection and other issues, and had been asked by relevant departments not to open any more. However, the lessee did not know the inside story. After all the sublease fees were paid, it was discovered that the restaurant could not open at all.

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This situation is most common downstairs in residential buildings.

Third, after renting, if the other party cannot provide a real estate certificate, the Industrial and Commercial Office will not issue a business license in this case.

The fourth situation is that the other party subleases the store after the business is booming, just to earn sublease fees.

There are some restaurant owners in downtown Hangzhou who like to do this.

After taking over, I found that the store was already in decline, and it was very difficult to prosper again.

If a store is sublet one after another in a short period of time, you must also be very careful.

There is a saying in the catering industry in Hangzhou: "A paralyzed restaurant has bad Feng Shui", which mainly refers to the kind of store that has changed hands many times, and it is very difficult to do well again.

Sometimes, this store seems to fit many of the characteristics of the location, but some hidden weaknesses are difficult to see.

For example, although it is located in the city center and has a lot of traffic, there are also many commercial buildings nearby.

However, it may have problems such as inconvenient parking and inconvenient access, and the result may be that business cannot be done well.

A detailed inspection before opening will be of great help to the success of a restaurant.

It is best for entrepreneurs to visit these stores one by one according to their own entrepreneurial positioning.

Tip 2: "Capture" customers with specialization. The catering industry also faces market segmentation. To be large and comprehensive, the results may be "different". Investors in the catering industry should consider establishing their own cuisine characteristics.

Take opening a 200-square-meter specialty hotel as an example.

A safer approach is to keep up with the food trends in a city.

For example, "Boiling Fish Village" was very popular many years ago. A store of more than 300 square meters could do 10,000 yuan in business a day.

The gross profit can reach 50%, and the net profit can also be 30%-35%.

In the past three or four years, the business of Sichuan restaurants has been booming.

Seeing this consumer market, some bosses specialize in Sichuan and Hunan cuisine with local characteristics. They not only cater to many spicy lovers, but also have their own local characteristics. Therefore, these small restaurants with special characteristics are more popular.

Some are simply named after "Tujia cuisine".

First, because there are currently a large migrant population in the city, and there are many people from all over the country, small restaurants with local characteristics can first attract a large number of foreigners after they are opened.

If you are doing specialty catering from outside the province, there will be certain difficulties in purchasing, and it will be difficult to ensure that the raw materials are completely authentic.

At present, transportation in the province is convenient and procurement is convenient. Many small restaurants in Zhejiang even have common vegetables shipped here.

With positioning, you can determine the store name.

Directly naming the store with the name of the specialty dish or place is simple, clear and effective.

For example, "roasted chicken", "boiling fish", "Tonglu hometown cuisine", or directly naming the store after the place name, both of which have good effects.

Tip 3: Practice your internal skills well and open the door to welcome customers. 1. Decoration After determining the store and positioning, you can proceed with decoration.