Billions of notes are exposed in the community every day, covering fashion, skin care, make-up, food, travel, film and television, reading, fitness and other lifestyle fields.

At the beginning of 20 16, xiaohongshu changed the manual operation to the form of machine delivery. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.

From the product point of view, we can only say that Little Red Book is quite satisfactory, and the details of some products are quite interesting. But these are not the reasons for its good performance. What really makes it successful is to grasp the core demand that "girls are eager to lose their families".

An e-commerce company growing up from a community and a community growing up from an e-commerce company can't see the difference in appearance product form, but this is the advantage of Xiaohongshu compared with other cross-border e-commerce. The community itself should be closely related to shopping. Don't look at the product, look at the demand. Xiaohongshu itself is a grass community, and it is natural to pull out weeds. The early user quality of Xiaohongshu was also relatively high, which successfully attracted many users.