Current location - Recipe Complete Network - Food world - What problems exist in the development process of my country's hotel industry?
What problems exist in the development process of my country's hotel industry?

Facing the increasingly fierce international competition after joining the WTO, and facing the wave of state-owned assets withdrawing from the hotel industry after the 16th National Congress, in order to survive and develop, my country's hotel industry has to do too much.

After calm analysis and thinking, we believe that resource integration is an urgent priority for the development of my country's hotel industry.

1. What is resource integration? Let us first read a report: Shanghai Jinjiang Group and Xingsheng Group announced at the same time on March 19 that the East China Hotel located at Shanghai Railway Station has completed the operation and management handover, which means that the private enterprise Shanghai Xingsheng Group invested 1.2

The acquisition of East China Hotel worth 100 million yuan was announced to be completed.

Yu Yongliang, chairman of Shanghai Jinjiang Group, also said that the group will continue to sell its equity in the remaining 18 hotels in Shanghai to free up funds to expand nationwide.

① As China’s largest hotel industry group, Shanghai Jinjiang’s actions are eye-catching and its intentions are straightforward.

In a word, it is resource integration!

Resource integration is a frequently used term in economic theory and practice circles.

What is resource integration?

At the level of strategic thinking, resource integration is a systems theory way of thinking.

At the level of tactical choice, resource integration is a decision to optimize allocation.

In other words, resource integration is macro-level strategic thinking and the optimal allocation of social resources. It is about advancing and retreating, making choices and trade-offs, and achieving the overall best; it is the strategic adjustment of micro market entities-enterprises.

Means are the daily work of enterprise management.

In my country's hotel industry, more than 85% of star-rated hotels are still independent hotels, which are in a state of fragmentation and fighting each other. However, international hotel groups have entered one after another, showing an invincible trend of "conquering cities and plundering territory" on the land of China. Under such circumstances, for those macro decision-makers who are paying close attention to the development of my country's hotel industry and hotel operators who are "fighting" to defend and develop my country's national hotel industry brands, what is more important than resource integration at the moment?

2. Necessity and urgency of resource integration in my country’s hotel industry (1) Current situation and causes of resource allocation in my country’s hotel industry According to the “2002 China Tourism Statistical Yearbook” published by the National Tourism Administration (see Table 1), divided by registration type, Among the 7,358 star-rated hotels in the country, there are 4,339 state-owned hotels, accounting for 59.0% of the total number of star-rated hotels in the country; 790 collective economy hotels, accounting for 10.7%; 268 foreign-invested hotels, accounting for 3.6%; and 324 hotels invested by Hong Kong, Macao and Taiwan. seats, accounting for 4.4%.

The above four registration types of hotels account for 77.8% of all hotels.

In addition, there are 1,637 registered hotels of joint-venture, joint-stock, private and other types, accounting for 22.2% of the total number of star-rated hotels.

Although the state-owned economic component is the main body of the market, it is at a disadvantage in competition. From Table 1, we can see that the overall competitiveness of domestic-funded tourist hotels is not strong.

The occupancy rate is only 55.13%.

According to statistics, in 2001, the total labor productivity of state-owned hotels was only 57,800/person, while the total labor productivity of international hotel groups was 131,200/person, the latter being 2.26 times the former.

Since 1998, at least 300,000 hotel rooms across the country have been idle every year. Based on an average investment of 100,000 yuan per room, there are 30 billion yuan in idle hotel assets across the country.

Due to the severe shortage of customers, large investments and excessive financial burdens in many hotels, investors and operators have fallen into a difficult situation of being unable to make ends meet and are in a vicious cycle of survival.

There are many reasons for the low competitiveness of my country's hotel industry, the most fundamental of which is the unreasonable allocation of resources in the hotel industry.

Analyzing the structure of investment entities, due to economic system reasons, my country's state-owned hotels belong to more than 400 different departments including the party, government, military, police and commercial banks, and the market competition is not high.

A considerable number of hotels serve as training, conference and leisure venues for industry sectors. In fact, they are not responsible for their own profits and losses, and they have not fully entered the market or are out of touch with the market. They do not need to bear market risks or worry about their future.

These hotels have complex asset relationships and are not only corporate in nature, but also guest houses or hospitality bases.

The lack of separation between government and enterprises has led to local protectionism, and the fragmentation of industry authorities and regional administrations has seriously hindered the market-oriented flow and operation of hotels as an asset across regions, industries, and ownership structures.

Analyzing from the perspective of industrial structure, the resource allocation of my country's state-owned hotel industry: (1) excessive pursuit of high-end, serious structural excess.

my country's high- and mid-range hotels are too concentrated. Although calculated according to the industry concentration standard calculated by the C4 method, the industry concentration degree of my country's hotel market is far lower than the monopoly standard.

However, in the high-end market, some well-known brands have occupied a certain market, resulting in a relative monopoly.

The development of tourist hotels is out of control, mainly because there are too many high-end hotels and their growth rate is too fast, which in turn causes a negative chain reaction in the development of the industry.

(2) The regional structure is unreasonable and the spatial distribution structure is uneven.

my country's hotel industry is relatively concentrated in the eastern region, with less distribution in the central and western regions. High-end hotels are highly concentrated in eastern cities such as Beijing and Shanghai.

These directly lead to fierce competition within the industry and within the region.

The unreasonable allocation of resources in the hotel industry has largely led to its low economic efficiency.