Thank you for inviting me to discuss this issue. My personal answer is; not necessarily, because taste is the key to health and marketing is a means of making money. To become popular, it is not just about taste. No matter how small the sparrow is, it has all the five internal organs; the same
The truth is, no matter how small an individual store is, there must be a certain method to get the desired effect. For example, if you just update the dishes, the taste will not be good. What customers remember is the taste. While the taste is OK, you also have to
To let more people know about your store, you have to use some means, which are the so-called marketing methods, how to promote it, how to package it, how to carry out activities to increase its popularity, and so on. These tasks need to be done!
Let’s give a simple example: Why are milk tea shops so popular? Is it because of their delicious taste?
In fact, no, most milk tea shops are all the same, and some unknown milk teas in small shops are better than milk tea in specialty shops!
The reason lies in the promotion of the packaging. Once it is widely publicized and famous, it will affect diners. Some people just chase the popularity and go out to have a drink. After drinking it, they find that it is almost the same as others!
This is the marketing method; so in many cases when opening a catering store, the product is key, and publicity is also important. According to your question, you are currently in business, and you can develop in this way, but you don’t
To put it simply, publicity means no activities; if you don’t use any methods, it will be difficult for people to know that you have launched a new product!
Each product is promoted for one week, and you will buy it for one week. After this week, you will not be able to sell it the next week. You can also learn from the sales model of toothpaste and shower gel, and change the trial to tasting, and add a notice that this dish will be released next week.
, etc. First of all, thank you for your invitation. It should be said that if you play like this, you will definitely go bankrupt and close down.
Many friends mentioned above that the problem of taste is just one of them; and the cost of your raw materials will be very high. If the ingredients for the dishes that are not sold out this week are not used next week?
In addition, your employment costs will not be low. Do you think the people you hire are all comprehensive talents?
Can you cook any dish?
Even if the above problems are solved, your customers' tastes are different. This week Zhang San likes this dish, and next week Li Si likes another dish, as well as Wang Wu, Zhao Liu, Wang Er Mazi, etc.
My personal opinion is: the recipes should be eliminated at the bottom, and the dish with the lowest click rate within a month should be replaced.
There are several specials or even a dish on the menu.
If you succeed in making guests remember one of your dishes, the rate of return will be very high.
This is very important. I didn't do this well when I opened a restaurant before.
Many people who have eaten it will say that the dishes cooked by your chef taste good and delicious, but none of them impressed me.
I hope my humble opinion can be of some help to you.
Not necessarily, it depends on what dishes you update every day, and the taste can attract repeat customers. If boiled dragon meat is not delicious, it will be in vain. I wish you a prosperous business.
No. Hello everyone, I am Xiaoyu. I don’t think so. Just take me as an example. When I go to a restaurant, if there is a dish that I particularly like, I will definitely go there again, but the second time I go there
, I found that all the dishes I had eaten before were gone, and new dishes were introduced. I may not go there again in the future. The reason why I will go again is that I must have the dishes I liked last time, so I do not recommend changing the menu every week.
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You can eliminate a few and add a few new ones in a few months, but it is still recommended to keep the dishes that you order a lot.