Netease YEATION is an original lifestyle self-operated e-commerce brand of Netease. Netease YEATION is a lifestyle brand deeply loved by the new middle class, providing consumers with one-stop, all-category and all-round solutions for a better life. Through simple, practical and comfortable aesthetic design, it constantly brings high-quality inspiration and good things, accompanies 30 million new middle-class users like what live high likes, and jointly advocates the diversified life value proposition that everyone can give back the right to choose life. It covers eight categories, including home life, clothing and shoes, food and beverage, personal care and cleaning, mother and baby, outdoor sports, digital home appliances and YEATION Global.