Lijiang Ancient Love Scenic Spot in Song Cheng is the first performing arts listed company in China? Song Cheng's performing arts is dedicated to building. The scenic spot is 6 kilometers away from Old Town of Lijiang, adjacent to the natural landscape of Wenbihai, echoing Yulong Snow Mountain from a distance, with superior geographical environment. With Lijiang ethnic regional culture as the theme and the large-scale song and dance "Lijiang Ancient Love" as the core content, it shows Lijiang's Millennium culture and historical customs. The scenic spot mainly includes Chama Ancient Street, Nacuohai, Snow Mountain Beach, Ethnic Village, Square of Ancient Love, large indoor science and technology amusement complex and many other theme areas.
Song Cheng Lijiang Ancient Love Scenic Area is 6 kilometers away from Old Town of Lijiang, adjacent to Wenbihai natural landscape, echoing Yulong Snow Mountain from a distance, with superior geographical environment. With Lijiang ethnic regional culture as the theme and Lijiang Ancient Love as the core content, it shows Lijiang's Millennium culture and historical customs. The scenic spot mainly includes Chama Ancient Street, Nacuohai, Snow Mountain Beach, Ethnic Village, Square of Ancient Love, large indoor science and technology amusement complex and many other theme areas.
historical and cultural development:
the formation of Song Cheng scenic spots? Theme Park+Cultural Performing Arts? Our business model * * * has gone through three periods: initial stage, development stage and integration stage.
initial stage: 1996-22. In order to integrate unique cultural elements into Song Cheng Scenic Area, the company is located in Song Cheng Scenic Area.
before the official opening, I started to create a tourism cultural program "romance of the song dynasty" which is in line with the theme of Song Wenhua. Romance of the song dynasty was officially released in 1997 and started? Theme Park+Cultural Performing Arts? Innovative combination of business models. At this stage, "romance of the song dynasty" only appeared as an accessory product of Song Cheng Scenic Area, which provided free performances for tourists and could not directly bring economic benefits to the company.
development period: 23-25. Will? Theme Park+Cultural Performing Arts? The business model should be consolidated, developed and continuously innovated. The Grand Theatre should be specially built, and the open-air performance should be changed into theatrical performance. The theatrical version of romance of the song dynasty should be launched to enhance the influence of the program. However, the degree of commercialization at this stage is insufficient, and the subordinate status of scenic spots and performances has not fundamentally changed, and they are still free performances.
integration period: 26-present. The company has truly built romance of the song dynasty into the core brand product of Song Cheng Scenic Area, which complements Song Cheng Scenic Area and forms a deeply integrated plate linkage effect. At this stage, ticket sales were unified with Song Cheng scenic spot in the form of joint ticket, which reflected the high added value of tourism cultural performing arts programs and greatly improved the profitability of Song Cheng scenic spot.
Introduction to Song Cheng, Lijiang:
1. Introduction to important scenic spots:
1. Lijiang Ancient Love Scenic Area: Lijiang stands and prospers because of the ancient tea-horse road. Lijiang Ancient Love Scenic Area has built a living ancient tea-horse city: through the ancient tea-horse street, caravan square, Lisu village and Dai village, along the way to the brewery. The distant ringing of horse bells, the beating of iron in the horseshoe shop, and the shouts of tea and horse trading are endless; Fragrant buttered tea, barbecued meat with tender outside and sweet flower cakes are delicious? Let you experience a tea-horse journey through time and space.
2. Lijiang Love Song Paradise: Lijiang Love Song Paradise is a plateau amusement park, which brings together all kinds of amusement and scientific projects such as thrilling pendulum, flying chair, free fall, wave tumbling and rapids, as well as a number of adventure interactive performances. It is an amusement paradise for young people who dare to take risks to challenge themselves and express their passion.
2. Introduction of scenic spots in Song Cheng:
1. Martyrdom Valley: The mysterious Jinding Tibetan Temple, Yuelao Temple, Zodiac Square, Stargazing Platform, Tibetan Diaos, Martyrdom Temple, Love Street and other theme areas constitute the Martyrdom Valley Scenic Area. Are you online? Parents' orders, matchmakers' words? S, Naxi youth? Give me liberty or give me death? The choice of double suicide is very tragic. Today, we should enjoy love and cherish life, and bring friends and lovers around you to the valley of double suicide to witness love and friendship!
2. Lijiang: Lijiang flows slowly through Lijiang's ancient scenic spot, stringing Nacuozhai, Wa Village, Mosuo Village, Nacuohai, the ancient city of Chama and Dai Village together like pearls. The ancient tea-horse road runs up the river, with bells ringing, mules and horses neighing, smoke curling from kitchen chiming and dogs barking in the village, and towers in the ancient city are towering and business is booming.
3. Nacuohai: In ancient times, people in Lijiang yearned for the sea, so they called the lake a sea, and Nacuohai was one of them. Against the background of Yulong Snow Mountain in the distance, the Nacuohai rippled like a fairyland, surrounded by Mosuo village, Nacuozhai, Nacuo beach and pasture grassland.
4. Mosuo Village: Mosuo people belong to a branch of Naxi nationality, and mainly live by Lugu Lake. Mosuo people are considered to be the matriarchal clan society that still exists in China, and their grandmothers have the highest status and live in? Grandma's house? , implement? Men don't marry, women don't marry? Yes? Getting married? System. Getting married is related to the fact that the local area is in the center of the ancient tea-horse road, and ancient men often run caravans for a living. The way to get married is called? Climbing the flower floor? Climb into a-mei's room at night and leave before the elders get up in the morning.
5. Wa village: Wa people live in groups in villages, choose leeward slopes to build villages, and mostly live on half slopes. The house is a pole-and-column building, built on the mountain, and patchwork. Wa people live on the upper floor, and raise livestock or pile up sundries on the lower floor. There is a main fire pit in the center of the house. The fire pit will not go out all the year round, and it will be changed every Spring Festival. Get a new fire .
6. Lijiang Qianguqing Grand Theater: The height of Lijiang Qianguqing Grand Theater is 25 meters, and its circumference is 5 meters. The design of the theater draws inspiration from the love story and Naxi characters interpreted by Lijiang Qianguqing. The whole building uses big red as the main tone, which is particularly eye-catching among the blue sky and white clouds. The architectural symbols of the theater use Naxi hieroglyphics to express a pair of men and women who are in love singing and dancing in nature under the gaze of the sun and the moon, which is endowed with Dongba.
7. Sanduo Temple: Sanduo is the god of war, protector and love of the Naxi people. As the patron saint of this frontier pure land, Sanduo God has been deeply respected by Naxi and other ethnic minorities for thousands of years. Sanduo Temple is dedicated to Sanduo and his two wives, a Bai and a Tibetan.
8. Tianxianglu: Tianxianglu is a symbol of primitive worship and a way to transmit information to heaven. It is endowed with multiple meanings, including the worship of Naxi men's roots, which symbolizes that men are immortal and have many children. The fire of the incense burner will never stop, and adding a handful of firewood can bless the prosperity of the family business.
9. Haunted House of Ancient Road: On the dangerous ancient tea-horse road, many ghosts of horses and horses have been wandering here. Hundreds of fierce ghosts kindle fear with the night, which makes the visiting tourists' hearts beat. Thousands of zombies stare at the visitors with frightened eyes? Whenever night falls, there will be a sad sound here? It is said that everyone must drink an altar of wine to be courageous before entering here, and everyone who has experienced it regrets it. Brand-new high-tech and storyline settings will bring you the ultimate fear experience.
1. Caravan Group Carving: Lijiang is famous for its ancient tea-horse road, and caravans are immortal legends on the ancient tea-horse road! Caravan group carvings are 3 meters high and 8 meters wide. They are large-scale caravan cultural group carvings, which are integrated with flaming volcanoes. The group sculpture shows a thrilling picture of a group of caravans marching on the cliffs, and shows the world an ancient tea-horse civilization road with the highest terrain, the most dangerous mountain road and the farthest distance. For thousands of years, on the rugged ancient tea-horse road, the life movements of the caravans are earth-shattering and weeping every day.
11. Riverside Scene at Qingming Festival: Some people say that Old Town of Lijiang is a modern version of Riverside Scene at Qingming Festival. Riverside Scene at Qingming Festival in Qianguqing Scenic Area of Lijiang shows you the living Riverside Scene at Qingming Festival. On a curtain nearly 1 meters long, the dynamic picture slowly unfolds, and nearly 1, people of different shapes show busy grain transportation, noisy markets, peaceful houses and alternation of day and night through the combination of dynamic environments.
12. Queqiao: What is between the two towers? Tongxin Bridge? Connectivity, like a magpie bridge in the sky, is hanging high in the air, swaying with your steps, and lovers can only challenge through hand in hand.
13. Tibetan Diaolou: Visitors can see two Tibetan Diaolou soaring into the sky from several kilometers away, which has great visual impact. There is an elevator in the building that can reach the top of the watchtower more than 5 meters high, giving a panoramic view of Old Town of Lijiang, Wenbihai and Yulong Snow Mountain.
14. Marriage Hall: The old man under the moon is China's god of love, who is in charge of the marriage between men and women. In that beautiful and romantic love story, the red line in the hands of Yue Lao has become the hope and expectation of boys and girls.