The employment directions and prospects of self-media majors are as follows for reference:

1. Development prospects

1. Expansion of market scale: With the popularization of mobile Internet, More and more people are beginning to use self-media platforms for creation and dissemination, and the market size is expanding. According to statistics, as of the end of 2021, the number of self-media users in China has exceeded 130 million, and this number is expected to continue to grow in the next few years;

2. Diversified business models: In addition to traditional advertising revenue and traffic monetization, the self-media industry has also begun to try more business models. For example, self-media people can realize more business value through live broadcast, e-commerce, knowledge payment, etc.;

3. The trend of specialization is obvious: As the self-media industry gradually matures, the trend of professionalization It is also becoming more and more obvious. Some self-media people began to focus on a certain field and became experts in related fields through in-depth content creation and dissemination of professional knowledge;

2. Future trends and opportunities

1 , Video and live broadcast: With the rise of video and live broadcast, self-media will pay more attention to the creation and dissemination of multimedia content in the future. Videos and live broadcasts can present content more intuitively and vividly, which are of great help in attracting readers and increasing fans;

2. Personalization and professionalization: The competition in self-media will become more intense in the future. Excellent self-media practitioners need to work hard on personalization and professionalism. Personalized creative style and unique perspective can make self-media more attractive, while professional knowledge and skills can increase the influence and recognition of self-media practitioners;

3. Diversification And socialization: In the future, self-media will be more diversified and socialized, not only limited to single forms such as articles, videos, and live broadcasts, but also involving content creation and dissemination in various forms such as social media, short videos, and audio. At the same time, self-media practitioners also need to pay more attention to socialization, actively interact and communicate with readers, and improve interaction and fan stickiness;

4. Innovation and branding: In the future, self-media will pay more attention to innovation and branding. Excellent self-media practitioners need to work hard on brand building, content innovation, and commercial realization;

5. Branding can increase the visibility and influence of self-media practitioners and innovate It can make self-media more attractive and competitive, and commercial monetization can allow self-media practitioners to gain more benefits and opportunities.