Universal Carnival is a world-renowned entertainment brand and one of the three major entertainment themes in the world along with Disney theme parks and Universal Studios. However, its operation form is very unique.
The venue for the Global Carnival is generally rented from the local government, and the event lasts between one and two months.
In addition, the large amusement machines in Global Carnival are also rented from major European families to ensure the upgrading and safety performance of their machinery.
As the world's largest touring mobile amusement park, Global Carnival has visited many cities such as Paris, France, London, England, Kuala Lumpur, Malaysia, Singapore, Dubai, United Arab Emirates, and Hong Kong, China, and has been warmly welcomed by various places.
This time, the Shanghai "Global Carnival" transported the world's top amusement machines in more than 200 containers from Sweden, the United Kingdom, Germany, Italy and other countries; more than 170 foreign employees were responsible for installation, operation and maintenance, coming from 13 countries and
area.
The characteristics of the Global Carnival business model are: itinerantity, diversity, autonomy, and interactivity.
The operation of all lights, music and equipment in the Global Carnival is trying to create a positive interactive environment for visitors. We hope that visitors will immerse themselves in the joyful atmosphere created and enjoy everything to the fullest.
In Europe, Carnival is a traditional festival.
The predecessor of Carnival is the European and American Carnival, which originated in ancient Egypt and later became the celebration of Saturnalia in ancient Rome.
Around the 1970s, Professor Lu Gusun of the Department of Foreign Languages ??of Fudan University heard the name "Carnival" for the first time in Hong Kong. From people's carnival activities, he guessed that the Chinese "Carnival" must be the English Carnival.
, Hong Kong people always have many exquisite transliterations of nouns.
Soon after, this beautiful translation was also introduced to the mainland and became a familiar term.
As the world's largest traveling carnival, it is committed to introducing large-scale folk carnivals with traditional European style into the Chinese market.
Global Carnival has held 9 highly successful carnival events, generated US$63 million in revenue and received more than 9 million guests. It has become the carnival leader with absolute advantages in Greater China. In terms of scale, management skills and product quality, there are almost no other carnivals.
Competitors can compete with it.
The most recent Shanghai Festival 2003 organized by Universal Carnival attracted 2.2 million visitors, spending an average of $12.77 per person.
The number of daily visitors and per capita spending of Shanghai Carnival is higher than that of Hong Kong and Singapore carnivals, which shows that Chinese consumers have strong consumption desire and spending ability, thus strongly supporting global carnival activities.
Global Carnival’s track record of success has brought it invitations from multiple city governments and institutions in China, not to mention being invited to support the annual Summer Olympics celebrations in Beijing in June 2004 and to host Olympic celebrations in 2008
reach climax.
Global Carnival is methodically stepping up its advertising campaign in order to maximize its development opportunities in the Chinese market.
In order to meet the challenges of building a profitable business in China, the world's fastest growing economy and the world's largest consumer market, Global Carnival will continue to build its successful "MegaCarnival" product portfolio, which is based on
Featuring popular and traditional carnival rides and rodeos in a joyful atmosphere of Chinese folk culture, entertainment and sports.
Through extensive media coverage and strong word-of-mouth endorsement from millions of Happy Global Carnival visitors, the Global Carnival brand has quickly gained widespread recognition throughout the region.
The Global Carnival brand builds confidence among consumers.
Consumers know that no matter when or where they attend a carnival event, they can experience the latest exciting carnival rides, challenging and rewarding competitive events from Universal Carnival in a safe, clean environment
, unique attractions and world-class entertainment.
The Global Carnival is a professionally organized large-scale private carnival event, which mainly includes: · Motorized riding projects - these projects range from rides with extreme speed and sports as well as physical challenges to more moderate rides that can be experienced by family and friends.
Rides range from rides to youth rides (categorized by child's ability and size), all offering the same thrilling experience in a very safe environment.
·Competitive events – Competitive events that encourage active participation among visitors and reward skilled players with attractive and popular prizes, often soft and cuddly toys.
·Cultural and entertainment projects - a wide variety of domestic and foreign cultural folk entertainment performances.
·Food and shopping - a dazzling variety of domestic and foreign food.
Note: Universal Carnival events adhere to a strict “no alcohol or on-site drinking only policy” in order to promote safety and family values.
·Global Carnival Experience - All the above activities are carried out in an exciting, active and joyful environment, which is full of lights, music, colors, dance, singing and movement, allowing infected tourists to enjoy a unique "Global Carnival"
Carnival Experience”.
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