The government takes care of everything. The government-organized model used to be the operating model adopted by some cities, especially small towns, in organizing festivals. The characteristic of this model is that the government plays multiple roles in organizing festival activities, such as planners, directors, actors, etc. The main content of festival activities is determined by the government, the venue and time of the activities are selected by the government, and participating units are administratively designated by the government. This operating model brings a huge financial burden to the government, but the economic and social benefits brought by festivals to the city, society, and local people are greatly reduced. Ministries, commissions, bureaus and associations sponsor or jointly organize with governments and regions. The model sponsored by ministries, commissions, bureaus and associations or jointly sponsored by the government and regions is currently used in many special city festivals. It has some characteristics of the government-organized model, but it is also constantly adding some market-oriented operations. Element. For example, the China International High-tech Fair (Shenzhen) is co-organized by the Ministry of Commerce, the Ministry of Science and Technology, the Ministry of Information Industry, the National Development and Reform Commission, the Chinese Academy of Sciences and the Shenzhen Municipal People's Government. It adheres to "the combination of government promotion and commercial operation, the combination of achievement trading and venture capital, the combination of technology property rights transactions and capital markets, the combination of achievement trading and product display, the combination of closed trade fairs and unfinished trade fairs", etc. In principle, it provides transaction services to domestic and foreign research institutes, enterprises, universities, investment and intermediary institutions. The Tonglu and Fuchun River Landscape Festival proposed a joint festival model of "regional linkage, industry alliance, enterprise alliance, and product alliance" to jointly organize the festival. It has a successful commercial operation model and outstanding mass participation. way, making the Landscape Festival an important part of promoting local tourism. Market-oriented operation. As an economic activity, one of the important purposes of urban festivals is to obtain good economic benefits and market effects. The so-called market-oriented operation of festival activities means boldly introducing market means under the leadership of the government. Whether it is the demand for festival activities or the supply side, certain market rules should be followed, and "cost and profit" and "input" should be injected into the market. and output" concept, establish an "investment-return" mechanism, incorporate festival activities into the track of market economy, and operate them as a brand. Through investment promotion and conferences, we can attract the participation of large enterprises, large consortiums and media, solve funding problems, and allocate new economic growth points. Through excellent market-oriented operations, a virtuous cycle development model of "supporting festivals with festivals" has been formed. It can be said that the market-oriented operation model is the ultimate model for festival activities to become market-oriented. The market-oriented operation model can, firstly, save costs. In the process of holding festival activities, the selection of time, location, advertising methods, etc. are completely in accordance with the needs of the market, which can greatly save costs and avoid unnecessary waste caused by administrative intervention; secondly, it can maximize profits change. The benefits here include those from participating in enterprises and institutions, including the government's image benefits, and other social benefits brought to the local area. At present, the operation model of Chinese urban festivals is moving towards marketization, and market rules are playing an increasingly strong role in the holding of festivals. For example, the Nanning International Folk Song Art Festival has a cultural format that integrates politics, economy, culture, and aesthetics, and has become a unique landscape of Chinese culture. From the beginning, the festival has implemented a market-oriented operation mechanism, which stimulated the investment enthusiasm of the majority of enterprises. In 2000, the sponsorship fee was 5.6 million yuan, which rose to 13.6 million yuan in 2001, to 17.9 million yuan in 2002, and in 2004. The total revenue reached 34.69 million yuan, achieving good economic benefits and market effects. Government guidance, social participation, and market operation. Government guidance, social participation, and market operation are an urban festival operation model that is more suitable for China's national conditions. The advantages and benefits brought by this model are increasing. The land is recognized by all parties. The characteristics of this operating model are: the government is still an important sponsor, and the government’s guiding role is mainly reflected in determining the theme and name of festival activities, and convening and external publicity in the name of the government; social participation means fully mobilizing all aspects of society To organize festivals well, it reflects the broad popular character. Social power is mainly reflected in: first, the people offer suggestions and suggestions when choosing the theme of festival activities; second, when festivals are held, thousands of people support the elderly and young, go together and actively participate, creating a universal celebration and joy for all people. In the festive atmosphere, you can experience the cultural atmosphere in person. Market operation is the process of organizing urban festivals, which is left to the market. For example, festival activities, from project planning, fund-raising, advertising, conference affairs, exhibitions, venue decoration, float production, viewing platform construction, to souvenir production, all use orderly market competition methods of bidding and contracts to encourage enterprises and institutions to participate. , obtain event naming rights and become a sponsor. On the one hand, this can increase the visibility of enterprises and institutions, and on the other hand, it can also save a lot of expenses. This will gradually form an emerging "festival economy" and "festival industry", and the industrialization of festivals can promote the in-depth and development of marketing. Several well-known large-scale urban festivals in China, such as Qingdao International Beer Festival, Harbin Ice and Snow Festival, China Weifang Kite Festival, and Guangzhou International Food Festival, operate according to the model of "government guidance, enterprise participation, and market operation".