When going to a restaurant for consumption, customers want to have a comfortable and pleasant dining environment, whether they want to taste delicious food, have dinner or socialize. Although restaurants have different grades, only by retaining customers can the business flourish. In addition to paying attention to service and dishes, it would be a beautiful thing if the decoration environment layout of hotel restaurants can grasp the psychology of consumers, bring more expectations to consumers and promote consumption. How to design a hotel restaurant? There are some misunderstandings that you can't help but know.
1. The more comfortable the dining environment, the better.
in order to attract tourists, we will try our best to consider the comfort of the environment when decorating. Many hotels will be decorated with atmosphere, and the soft clothes in the store will make people comfortable and relaxed. However, in shops with high rents and good storefronts with concentrated crowds, the more comfortable the dining environment is, the longer the customers will stay, and the number of desktops in the shops is limited. Customers come and go first to make room for later ones. Customers stay in the store for a long time, which affects the turnover rate. How can the turnover go up? Of course, the restaurant should create a mood and atmosphere, but it must be balanced with the word "comfortable".
2. Luxury decoration ≠ Full of guests.
is the decoration of a luxurious restaurant necessarily good? Some restaurants pay more attention to flashy carvings, but fail to highlight the hotel's personality and style, which can't give customers a differentiated impression. Coupled with the competitive pressure, it is difficult to make ends meet. Therefore, before the general hotel decoration, market research and target customer analysis will be carried out to locate the consumer groups of the store. The grade and luxury of decoration are closely related to the positioning of the restaurant. Different consumption levels and levels make the decoration grades of shops different. The blind pursuit of luxury and high-grade decoration means that the unit price of the restaurant is high, and the daily running water of the hotel operation may not be able to cope with the past, so the positioning of the front decoration is very important.
3. Who is more important than the ordinary VS features of decoration design?
People's vision is aesthetically fatigued, and their tastes are constantly changing. If they are used to watching abalone shark's fin, they also want to order porridge and side dishes, and the expensive style will be boring, and the small and fresh style will also be beneficial. Therefore, in the era of rapid consumption, if we can't grasp the psychological demands of consumers, we will soon be submerged in the crowd by competitors. Many characteristic restaurants, music restaurants, halal restaurants, regional historical restaurants, ancient rhyme and custom restaurants, Chinese and Japanese restaurants, etc. are on the rise. Therefore, when decorating, murals, doorways, decorations, setting tables, etc. can be designed and planned reasonably. Excellent designers have keen aesthetics, can give full play to the restaurant's characteristics, create key points, highlight the hotel's style and feelings, and impress customers.
The decoration design should be sentimental. As a hotel operator, it is necessary to take profit as the center. Design feelings that can't generate profit value are also called hooliganism. The layout of the dining room space, the combination of tables and chairs are diversified, and the design of partitions and private rooms are all exquisite. It can not only keep the convenience of dining and the efficiency of turning tables, but also create different spatial atmosphere. Improve the layering and applicability of space utilization, meet the differentiated needs of different customers, and make restaurants more popular and recognized.