With the rapid development of science and technology, the network has developed rapidly, and all kinds of software have emerged in an endless stream, corresponding to all sectors of life, such as food, clothing, housing, entertainment and so on. In each software, a batch of online celebrity has been derived, including beauty bloggers, game bloggers, food bloggers, and wear bloggers. Online celebrity's salary source mainly depends on video popularity and popularity list, brushing gifts and various business endorsements to bring goods. For all kinds of snack bars, food stores, online celebrity stores hype promotion. In fact, only relying on online celebrity's hot hype, online celebrity stores without dry goods will not last long, and those things with poor quality are not worth our consumption. ? The products recommended by online celebrity are generally drained by the heat and online celebrity's own reputation and popularity. With regard to the phenomenon that tea shops queue up to buy milk tea in the warm-up show, we can see that the milk tea in tea shops is not as delicious as that recommended by online celebrity, and it is the popularity of online celebrity that lures people to buy it. Online celebrity products are not worth buying crazily. After buying, we will find many bad places. When we consume, we must be rational, think about its value and consider whether it is worth buying. Rational consumption, moderate consumption, measure the cost performance of goods, save money, and don't waste money to buy some useless things. We should be rational, calm, and carefully analyze before buying and punching in online celebrity. In fact, many fire-punched places in online celebrity are not as well advertised. On the contrary, they will affect the feeling of tourism and entertainment because of the full crowd, and only feel the crowds are crowded, and there is nothing worth watching. So in order not to waste our money and time, we must be calm enough.