Keyword matching: the keywords contained in the domain name are related to the theme of the website, which can improve the search engine ranking of the website. For example, if the domain name of a catering website contains keywords such as "gourmet" and "restaurant", the search engine may think that the website is related to catering, thus improving its ranking.
Age of domain name: The longer the domain name is registered, the easier it is for search engines to think that the website corresponding to the domain name is more credible, so it may be easier to get a higher ranking.
Domain name authority: the weight of domain name refers to the trust of search engines in domain names. The higher the weight, the easier it is for search engines to rank it in the front. The weight of domain name will be influenced by factors such as domain name age, history and the number of external links.
Domain name length: Generally speaking, shorter domain names are easier to remember and input, and it is easier to get more external links and share, thus improving the ranking of search engines.
Domain name suffix: Different domain name suffixes have different effects on search engine ranking. For example, common domain name suffixes such as. Com and. Net is relatively good in the ranking of search engines, while the suffix of national domain name has certain advantages in the ranking of domestic search engines.
Generally speaking, although the domain name is not the only factor that determines the SEO ranking of the website, it can have a certain impact on the SEO effect of the website, so many factors need to be considered comprehensively when choosing the domain name.