Hello, first step: It is best to choose two places for storefronts: one is where there are more company office buildings, and the other is where residents live densely.

Choose a place with a lot of company offices to ensure business at noon.

Some restaurants in Hangzhou often have too many empty seats at noon but not enough seats at night.

Lao Catering is very concerned about whether the business can be done well at noon.

This can ensure a healthy operation throughout the day.

In the commercial and residential area in the west part of Hangzhou, large hotels often fail to operate well, and the ones that do well are small specialty restaurants.

There are many ways to choose a store.

You can use media advertisements, resale advertisements in front of stores, or you can directly look for newly developed houses and negotiate with the landlord.

Another way is to choose a general location and contact the store owner directly, no matter what the other party is doing now.

Although this method is more tiring, it is more effective.

Step 2: Product Positioning After selecting the facade, product positioning begins.

Take opening a 300-square-meter specialty hotel as an example.

A safer approach is to keep up with the food trends in a city.

For example, Jinhua casserole was very popular three years ago. A casserole shop covering an area of ??more than 300 square meters could do a business of 10,000 yuan a day.

The gross profit can reach 50%, and the net profit can also be 30%-35%.

Since last year, the business of Sichuan restaurants in Hangzhou has been booming.

Seeing this consumer market, some bosses specialize in spicy dishes with local characteristics in Quzhou, Jiangshan, Longyou and other provinces. For example, there is a "Quzhou Hometown Cuisine" at the intersection of Wenhui Road, which makes Quzhou's "Three Heads and One Palm".

It not only caters to many spicy lovers, but also has its own local characteristics.

Step 3: Decoration After determining the storefront and positioning, decoration can be carried out.

Customers' consumption demand is rising, and store environment has become more and more important in restaurants. A good environment can sometimes become a key factor in the success or failure of opening a store.

Three or four years ago, some large restaurants in Hangzhou succeeded in one fell swoop with their affordable prices and luxurious environment.

Since the end of last year, many distinctive small and medium-sized restaurants in Hangzhou have also begun to make a big fuss about the environment.

Step 4: Recruiting people Whether a restaurant is going well or not, talent is also a key part.

The employees in the small restaurant are divided into two groups, one is the chef and the other is the waiter, who are responsible for kitchen production and front office service respectively.

Step 5: Customized equipment Kitchen equipment includes three major and small items in the kitchen: electrical appliances (mainly refrigerators), stoves, and washing tables.

Recommended purchase locations by senior chefs: Hangzhou Ceramics Market and professional stores on Qiutao Road.

Small items mainly refer to small hardware: stainless steel bowls and basins, cutting boards, spatulas, etc.

The place of purchase is at the ceramics market or professional store. If you want to find a cheaper place, you can go to the East Station Small Commodity Market in Hangzhou, the Yiwu Small Commodity Market or the small hardware market in Yongkang City. For the same thing, as long as the counter-offer is in place, the goods in these places

The price is more than one-third cheaper.