LOGO/VI application background template (business card, handbag, street sign, etc.)
VI (VisualIdentity), which is translated into visual recognition, is the most spreading and infectious level in CIS system.
83% of the external information people perceive reaches people's minds through visual channels. In other words, vision is the most important and main channel for people to accept external information. The visual identification of corporate image is to transform the non-visual content of CI into static visual identification symbols, and spread them most directly at the widest level with extremely rich and diverse application forms.
Scientific design and favorable visual recognition are the quick and convenient ways to spread the business philosophy, establish the popularity and shape the corporate image.
ii. VI application elements system design table
1. hospitality items
meeting rooms, meeting room furniture, ashtrays, cushions, catering utensils and stationery for customers. Commodities and packaging category
commodity packaging design, wrapping paper, packing boxes, packing boxes, badges, envelopes, seals, labels, tapes, labels, etc.
2. Symbols
Company name signboards, building appearances, signboards, outdoor lighting, neon lights, entrance and exit instructions, window displays, movable signboards, road signs, memorial buildings, various signboards, and various business signboards and signs used by dealers.
3. bill category
orders, bills, orders, bills, application forms, notices, confirmation letters, contracts, checks, receipts, etc.
4. stationery
special stationery, notes, envelopes, document paper, file bags, letters of introduction, etc.
5. Clothing
Publication of work clothes, uniforms, work hats, ties, bow ties, handkerchiefs, tie pins, umbrellas, handbags, etc.
6. Printing
stocks, annual reports, company lists, investigation reports, self-run newspapers, company resumes, profiles, awards, etc.
7. Mass communication
Newspaper advertisements, magazine advertisements, TV advertisements, radio advertisements, mail advertisements, etc.
8.SP category
Product brochures, advertising leaflets, exhibition layout, public relations magazines, promotional materials, audio-visual materials, seasonal greeting cards, postcards and various POPs categories.
9. Appearance identification of transportation
business vehicles, advertising vehicles, trucks, employees' commuter vehicles, etc.
11. ID categories
Badges, armbands, business cards, identification cards and company flags
III. Basic principles of VI design
VI design is not a mechanical symbolic operation, but a vivid expression with MI as its connotation. Therefore, VI design should reflect the business philosophy of enterprises from multiple angles and in all directions.
VI design is not the whimsy of designers, but requires strong feasibility. If the implementation is too troublesome, or the implementation is affected by high cost, even the best VI will become a castle in the air and an armchair strategist because it is difficult to implement.
① the principle of unity of style
② the principle of strengthening visual impact
③ the principle of emphasizing humanization
④ the principle of strengthening national individuality and respecting national customs
⑤ the principle of conforming to aesthetic laws
⑥ the principle of strict management
VI system is complicated, so we should pay full attention to it in the implementation process for years.
IV. Basic procedures of VI design
VI design procedures can be roughly divided into the following four stages:
① Preparation stage:
Establishment of VI design team
Understanding and digesting MI, and determination of basic forms running through VI
Collecting relevant information for comparison
The preparation of VI design should start with the establishment of a special working group, which is composed of people with their own strengths. The number of people is not large, but lean and pragmatic. Generally speaking, it should be held by the senior principal of the enterprise. Because this person has a more thorough understanding of the enterprise's own situation and a stronger macro-grasp ability than ordinary managers and designers. Other members are mainly people from various specialized industries, mainly artists, supplemented by marketers and market researchers. If conditions permit, professionals from aesthetics, psychology and other disciplines are also invited to participate in some design work.
② Design and development stage
Basic element design
Application element design
After the VI design team is established, it is necessary to fully understand and digest the business philosophy of the enterprise, thoroughly understand the spirit of MI, and find the combination point with VI. This work depends on the full communication between VI designers and enterprises.
after all the preparations are ready, the VI design team can enter the specific design stage.
③ feedback correction stage
investigation and correction feedback
correction and finalization
after the VI design is basically finalized, a large-scale investigation should be conducted to test the details of VI design through the information feedback of a certain number of respondents at different levels.
④ compiling VI manual
compiling VI manual is the last stage of VI design.
five, the basic elements of VI design-logo design
logo is divided into two types: corporate logo and product logo.
corporate logo
the corporate logo is the logo of the entity engaged in production and business activities, and the product logo is the logo of the products produced by the enterprise, also called trademark.
Characteristics of corporate logo
Unique and distinctive identifiability is the primary feature of corporate logo.
the symbolism of spiritual connotation is the essential feature of corporate logo.
conforming to aesthetic modeling is an important feature of corporate logo.
Extensibility in implementation is an essential feature of corporate logo.
Logo has a wide range of applications, so the design of logo should consider the expression effects of plane, three-dimensional and different materials. Some signs are beautiful in design, but they are complicated and expensive, which inevitably limits the wide and convenient application of signs.
enterprise logo should have the color of the times
in the process of logo design, the color of the times should be fully considered, and it should be revised randomly according to the situation in the future implementation process.
design principles of corporate logo
from the perspective of modeling, logo can be divided into concrete and abstract types. There are three types of concrete abstract combination.
figurative signs are designed by various modifications, such as simplification, generalization and exaggeration, on the basis of concrete images (mostly physical graphics). Its advantage lies in the intuitive expression of figurative features, which makes people clear at a glance.
Abstract logo is a logo designed by some modeling elements, such as point, line, surface and body. It breaks through the shackles of figuration, has a large room for modeling effect, and can produce strong visual stimulation, but it is easy to produce uncertainty in understanding. Such as the logo of Mitsubishi Corporation of Japan.
the combination of concrete and abstract logo is the most common, because it combines the advantages of concrete and abstract logo design types, which makes its expression effect particularly outstanding.
No matter what form of logo design, the following principles should be followed.
Logo design should reflect the business philosophy of the enterprise and highlight the corporate image.
logo design should combine the industry characteristics and product characteristics of enterprises.
logo design should conform to the aesthetic characteristics of the times.
VI's basic element design-standard word design
standard word design means that the name of an enterprise (product) is creatively designed to form a unique and unique combination.
First, the characteristics of standard words
Recognition is the general characteristic of standard words
Because standard words represent a specific corporate image, they must have a unique overall style and distinctive personality characteristics, so that the enterprises they represent stand out from many comparable objects and others will never forget them.
legibility is the basic feature of standard characters.
Modeling is the key feature of standard characters.
Seriality is the applied feature of standard character design, that is, there should be a series of standard characters with the same style, which are suitable for various occasions.
Second, the design steps of standard characters
Determine the overall style
An enterprise should have its own internal style different from other enterprises, and different font styles and combinations also have their own internal style characteristics, so find the organic connection between them.
conceive basic modeling
rest visual errors
common misperceptions and corrections
Chinese characters are square, but in actual visual effects, slightly longer Chinese characters look more beautiful than regular square. This is because there are many people who stand on the top and bottom of the frame structure of Chinese characters, and only some strokes are supported on the left and right, and more strokes horizontally and less vertically also enhance the sense of height of Chinese characters. Therefore, words written according to squares of the same size are likely to be uneven and of different sizes.
Attachment:
A complete VI catalogue
I, VI basic design project
1. enterprise logo design
enterprise logo and logo creative explanation
logo ink draft
logo anti-white effect drawing
logo standardization drawing
logo grid coordinate drawing
logo reserved space and minimum proportion limitation
logo specific color effect display
2. enterprise standard font
enterprise full name Chinese font. P > enterprise abbreviation Chinese font grid coordinate drawing
enterprise full name English font
enterprise full name English font grid coordinate drawing
enterprise abbreviation English font grid coordinate drawing
3. enterprise standard color (color plan)
enterprise standard color (printing color)
auxiliary color series
color identification of subordinate industries
regulations on the use of background color
special table for color matching and combination
chromaticity and hue of background color
4. Corporate modeling (mascot)
mascot color draft and modeling description
mascot stereoscopic effect drawing
mascot basic dynamic modeling
enterprise mascot modeling monochrome printing specification
mascot development and use specification
5. enterprise symbolic graphics
symbolic graphics color draft (unit graphics)
Symbolic graphics extension effect draft
Symbolic graphics usage specification
Symbolic graphics combination specification
6. Enterprise-specific printing fonts
7. Basic elements combination specification
Multiple patterns of logo and standard characters combination
Multiple patterns of logo and symbolic graphics combination
Logo and mascot combination
. Mascots combine multiple modes
Basic elements prohibit combining multiple modes
Second, VI application design project
1. office supplies design
senior supervisor's business card
intermediate supervisor's business card
employee's business card
envelope
domestic envelope
large envelope
stationery
domestic stationery
international stationery
special stationery
note. Certificate)
temporary work permit
pass
work notebook
folder
file bag
file paper
official letter stationery
memo
briefing
signing
file header
straight, Horizontal form specification
telephone record
office stationery
letter of appointment
post letter of appointment
certificate of award
announcement
cover and inner page layout of service outlets
cover and inner page layout of product manuals
time card
leave of absence
name card box
business card desk. Coaster
office pen, penholder
notebook
notepad
briefcase
address book
property number plate
training certificate
flag holder shape of national flag, enterprise flag and mascot flag
hanging flag
roof flag
vertical flag
table runner. Relationship gift design
greeting card
special invitation
invitation letter and envelope
handbag
wrapping paper
key card
mouse pad
calendar layout specification
desk calendar layout specification
calendar card layout specification
postcard layout specification
small gift box
Tie clip)
women's dress for managers (skirt \ \ Western-style dress \ \ necktie \ \ chest ornament)
shirts for spring and autumn (short sleeves)
shirts for spring and autumn (long sleeves)
men's wear for employees (suits \ \ blue-collar shirts \ \ vests)
women's wear for employees. Chest ornament)
winter cold-proof work clothes
sportswear coat
sportswear, sports hat and T-shirt (cultural shirt)
clothing for field personnel
safety helmet
working cap
4. Exterior design of enterprise car body
official car
van
shuttle bus
large transport van
small transport van
container transport vehicle
special vehicle
5. Symbol indication system
. Company name marble slope treatment
movable signboard
company organization plan
gate entrance indication
glass door
floor sign
direction guide sign
male * * * Facility signs
bulletin board
Code for setting building signs in production areas
Site road guide card
Site road signs
Site signs
Welcome signs
Outdoor site light boxes
Parking lot area signs
Site road guide card
Workshop signs and ground guiding lines
. Signs
floor plan of production area
signs of production area
reception desk and background board
slogan signs of indoor enterprise spirit
warning decorative belts for glass doors and windows
warning signs
functional symbols for public * * * areas
instructions for internal visits of companies
instructions for working groups of various departments. Access planning
6. Sales storefront identification system
Small sales storefront
Large sales storefront
Horizontal, vertical and square signboards in storefront
Layout specification of shopping guide flow chart
In-store background board (image wall)
in-store booth
accessory cabinets and shelves
storefront light boxes
wall light boxes
data racks
garbage bins
indoor environment
7. Enterprise commodity packaging identification system
large commodity transportation packaging
outer packaging boxes (wood and paper).
product series packaging
gift box packaging
wrapping paper
accessory packaging carton
certificate
product identification card
storage card
warranty card
quality notice format specification
specification format specification
sealing glue
conference business supplies
8.