Wanglaoji brand belongs to the Guangzhou Pharmaceutical Group, Gadobao brand is Gadobao Group (parent company for the Hongdao Co., Ltd.) later launched the brand of herbal tea. 1995, Guangzhou Pharmaceutical "Wanglaoji" production and sales rights leased to the Gadobao Group; in 1997, Guangzhou Pharmaceutical and Gadobao's investor Hongdao Group in Hong Kong signed a trademark license contract; signed the main trademark contract in 2000, agreed to Hongdao "Wanglaoji" trademark lease period until the expiration of May 2, 2010 Signed a trademark license contract; signed in 2000 the main trademark contract agreed to Hongdao on the "Wanglaoji" trademark lease period until May 2, 2010 expiration.
November 2002, the two sides signed the first supplemental agreement (time limit extended to 2013), after the former general manager of the Guangzhou Pharmaceutical Group Li Yimin received Hong Kong Hongdao Group Chairman Chen Hongdao Hongdao Hongdao 2 million yuan;
May 2, 2003, Gadobao's parent company, Hongdao Ltd. on the "Trademark License Agreement" signed by the company with the Guangzhou Pharmaceutical Group;
In June 2003, signed a second supplemental agreement (time limit extended to 2020), Li Yimin received Chen Hongdao 1 million Hong Kong dollars, and then Li Yimin fell;
In 2004, borrowing the red can of the "east wind", the Guangzhou Pharmaceutical Group launched a green boxed Wanglaoji, playing " Wanglaoji also have boxed" advertising, sales soared to more than 700 million yuan.
Beginning in 2008, the company began to deal with the channel: in August of the same year, it sent a lawyer's letter to Hongdao, saying that the two supplemental agreements signed by Li Yimin were invalid.
In November 2010, GP launched the Wanglaoji trademark evaluation process, which was evaluated by Beijing Famous Brand Asset Appraisal Company Limited, with a brand value of 108 billion yuan, making it China's No. 1 brand. Subsequently, Gadobao issued a statement to clarify that there is no affiliation between the two companies, making the conflict public;
In April 2011, Gadobao submitted an application for arbitration of the Wanglaoji trademark, and Gadobao's Guangdong branch gave all its salespersons a pay raise. Since then, the two trademark battle officially began;
December 29, 2011, the "Wanglaoji trademark" case into the arbitration process;
May 9, 2012, the China International Economic and Trade Arbitration Commission made an award, requiring Gadobao Group to stop using the Wanglaoji trademark. On the 10th, before the arbitration result of the trademark dispute was announced, Guangzhou Pharmaceutical Group released a piece of information of "Guangzhou Wanglaoji Health Industry Co.
On May 11, 2012, GPHL received an award from the China International Economic and Trade Arbitration Commission (CIETAC) dated May 9, 2012, in favor of GPHL; on May 15, GPHL won the Wanglaoji trademark;
On May 17, 2012, Hongdao filed an application for annulment of the award with the Beijing High Court No. 1 Intermediate People's Court;
On June 3, 2012, Guangzhou Pharmaceutical officially launched the red can of Wanglaoji. In May and June, there was a transition period, red cans of Wanglaoji cans printed on one side of the "Wanglaoji" printed on the other side of the "Gadobao" two font size; Gadobao gradually increase advertising investment.
July 9, 2012, the Trademark License Agreement was notarized by the Beijing Fangyuan Notary Office on July 9, 2012, and on the 13th, the Beijing No. 1 Intermediate People's Court made a final judgment, rejecting Gadobao's parent company, Hongdao Group, on the application for revocation of the arbitration results of Wanglaoji. Gadobao held a press conference to take out a self-proclaimed "never published" Trademark License Agreement "(is the source of the second round of arbitration) information shows that the agreement was signed in May 2003, the agreement stipulates that GPMC authorized Gadobao "Wang Lao Ji" trademark of The term of use was from January 20, 2003 to January 19, 2013, according to the agreement.
July 16, 2012, Hongdao Group's long-term production and operation of red cans of Wanglaoji contributed to the brand "If Hongdao Group is willing to cooperate with us, we sincerely welcome it."
August 14, 2012, Guangzhou Pharmaceutical evening announcement that the company's wholly owned subsidiary Wanglaoji Great Health received the Beijing First Intermediate People's Court responded to the notice; 15 filed Guangzhou Pharmaceuticals and Gadobao red cans decoration rights attribution dispute case, Gadobao received the court in Guangzhou, the respondent notice.
In just a few months time, the two sides several times, first of all, the trademark lawsuit, Guangzhou Pharmaceutical Group announced the recovery of Wanglaoji trademark, Gadobao to the court to apply for annulment of the arbitration award; and then the battle of claims, Guangzhou Pharmaceutical Group said it will be Gadobao's illegal profit of 7.5 billion to make a claim, Gadobao is to recover the previous investment in the trademark of Wanglaoji compensation; immediately after the packaging dispute, Guangzhou Pharmaceutical Group launched the red pot of Herbal tea products, Gadobao that its infringement and decided to sue, according to the current trend, Wanglaoji dispute has been plunged into a protracted war.
And about the result of the war, there are different opinions, some people think that the second arbitration is Gadobao in order to reduce the pressure of advertising in the media as well as delay in order to sell more infringing products. Others say Wanglaoji won the lawsuit and lost the market.